Employing data-driven strategies, Merkle combines a complete range of marketing, technical, analytical and creative disciplines to offer complete Integrated Customer Marketing (ICM)™ solutions. With a strategically-led, consultative approach, we work closely with clients to design, execute and continuously evaluate CRM programs throughout the buying cycle, across channels and media.

Consulting Services
Merkle places the utmost emphasis on bringing a consultative, strategically-led approach to helping clients build and sustain profitable customer relationships. Because of Merkle’s outstanding reputation for providing industry-leading database marketing and CRM solutions, we’ve made a commitment to partner with our clients throughout the organization, using an analytics-based, consultative approach. Client services teams, account managers and consulting professionals bring thought leadership and best practices to clients across every industry we serve.

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Database Marketing Services
The core pillars of Merkle’s capabilities and value proposition are data, analytics and technology. Merkle’s Database Marketing Services Group has a deep foundation in database and CRM across media channels and vertical industries. Using this expertise, we analyze and deliver integrated data solutions that incorporate all three pillars in support of our clients’ business objectives.

Analytics
Merkle believes that analytics should drive three core disciplines within the marketing enterprise – targeting, insights and measurement. Analytics is the synthesis of data into information and that information into action through the proper business context. We have the largest and most talented analytic organization in the industry. This team of more than 130 talented individuals combines best-in-class statistical expertise, a solid understanding of business and marketing applications and the proper communication skills to translate the raw numbers into deep understanding and game-changing insight.

Data Sourcing
Merkle’s Data Solutions Group (DSG) possesses a unique combination of capabilities that provide our clients with a customer-centric focus for attracting customers and measuring performance. Our overarching goal is to provide the right strategy with the best data in the marketplace to optimize our customers’ marketing objectives. We do this through five key components within DSG: Data Aggregation, Data Optimization, Data Driven Media, List Brokerage and International Data Sourcing.

Marketing Technology
Merkle’s Marketing Technology Team provides clients with best-in-class technology solutions that deliver tangible results. We provide a set of Managed Services, Hosted Services and Integration Services that satisfy specific core needs today, and can be adapted for the future.

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Creative, Media & Digital Services
Hard-hitting creative and flawless execution are key elements of any highly targeted marketing campaign. Merkle’s Creative, Media & Digital Services Group builds and deploys campaigns that capitalize on our quantitative marketing information to help our clients reach their audiences more effectively, across multiple channels and media, whether offline or digital.

Communications
At Merkle, being a full-service CRM agency means partnering with our clients through every step of the CRM spectrum – using deep customer knowledge and data-driven analytics to inform breakthrough creative strategy, concept ideation, full-spectrum communications development, and flawless customer experience delivery and deployment.

Digital Media
Today’s consumers move seamlessly across digital channels – from Facebook to mobile email to search, all in one unified experience. As marketers, we are often organized in silos and unable to align our strategies with how today’s connected consumers behave. The result: internal marketing teams competing for the same customer. Email vs. social.  Search vs. display.

Merkle’s approach to Digital CRM starts with the customer – connect their digital footprint to align marketing strategies with consumer behavior. We help our clients integrate data to reveal new customer insights – and drive new customer acquisition and engagement initiatives.

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