Industry Solutions

Merkle offers an industry-focused, partnership approach – employing knowledgeable database marketing professionals who have deep experience building customer relationships within the vertical markets we serve. With expert consultation, coupled with market-leading analytics and data-driven technology, we have built a track record of success within your specific industry.

The customer is at the heart of any successful bank. Competitive advantage now lies in a bank’s ability to understand, engage, track, measure and influence individual consumers, at mass scale, driving growth and profit in the customer portfolio. Partner with Merkle to bring CRM strategy to life through insight-driven, multi-channel customer engagement. 

Merkle takes a customized approach to providing solutions to our Insurance and Wealth Management clients. Engagements range from individual delivery solutions to full-service agency of record services that span the process of planning, building and executing multi-channel CRM campaigns. The common thread: a strategic, consultative approach focused on the client‘s customer centricity goals.

Economic factors demand that today’s healthcare marketers find new ways to create value in their relationships with professionals and with patients – as effectively and cost efficiently as possible. The success of the traditional “sales rep” promotion model is declining. Merkle helps healthcare marketers together stay in touch with doctors and patients alike, through multiple offline and digital resources.

Merkle is a collaborative, passionate and effective relationship marketing and fundraising agency. We help you turn great ideas into meaningful and successful nonprofit marketing solutions. Use our good work to advance your mission and surpass your goals.

For Retail Consumer Goods companies, strong relationships with end consumers are key to generating growth and building brand in the digital era. Empowered consumers are influenced by informed purchases, personal experiences and social networks. Managing cCRM that addresses all these factors requires a partner like Merkle, who is adept at turning insights from multi-touchpoint interactions into growth platforms.

The travel industry is becoming more customer centric with many companies launching initiatives aimed at improving the overall customer experience. Merkle’s customer-centric approach, harnesses the proliferation of online and offline data to make informed decisions on channel spend and experience creation.

Over the past several years, the media industry has gone through some dramatic and disruptive changes. The fragmentation of media, increase in distribution platforms, introduction of social networks and mobile preferences, and programmatic ad buying and sales have increased the importance for publishers to fully understand and embrace direct relationships with their audiences. Merkle enables media companies to connect with audiences and provide unique experiences that drive engagement and loyalty.

Today’s high tech industries are in a state of disruption. Shortened product life cycles, faster innovation, and reduced margins — combined with competitive pressures – are driving high tech businesses to find new opportunities for growth. Many believe that the best way to do this, perhaps the only way, is to transform their business models by getting closer to their customers — both B2B and B2C. 

Marketing Imperatives 2014