The perfect storm of regulation, recession and empowered consumers has created a wave of change in Banking after nearly two decades of status quo. No longer can we rely on products alone to gain and secure loyal customers.  At Merkle, we believe the customer is at the heart of any successful bank. Competitive advantage now lies in a bank’s ability to understand, engage, track, measure and influence individual consumers, at mass scale, driving growth and profit in the customer portfolio. Together with innovative banking institutions, Merkle is leading the way in taking on this challenging opportunity.  We’re ready to partner with you to chart your path to customer centric marketing and bring the strategy to life through insight- driven, multi-channel customer engagement.