The poster showed the impact of a personalized tele-detailing approach where 32% of targeted HCPs responded.
We help clients apply a systematic approach to identify, serve, and retain high-value customers – including patients, healthcare professionals, and payer organizations.
For members, patients, and HCPs, we optimize the entire customer journey by applying data to develop creative that converts, deploying cohesive communication programs across multiple touchpoints and channels and personalizing brand experiences for relevancy and value.
Merkle’s health technology team deploys technology and service solutions in support of our Connected CRM framework. These solutions range from the full Connected Customer Platform to point solutions specifically designed for the health industry (HCP, consumer, and payer).