Health

Personalization. Prediction. Performance.

Create more valuable, relevant relationships with HCPs, patients, members, and prospects through data-driven, tech-enabled performance marketing. We know the industry, we know your customers, and we know how to engage them.

Annual Agency Report

  • Ranked 15th among U.S. healthcare agency networks
  • Ranked 3rd fastest growing healthcare agency

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PMSA

Awarded 2015 PMSA Best Presentation

The poster showed the impact of a personalized tele-detailing approach where 32% of targeted HCPs responded.

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Our Health Marketing Solutions

We help clients apply a systematic approach to identify, serve, and retain high-value customers – including patients, healthcare professionals, and payer organizations.

We help accelerate performance for leading pharmaceutical manufacturers, payers, pharmacies, hospitals, nonprofits, and other health care influencers throughout the product lifecycle, driving deeper engagement to maximize health and business outcomes.

For members, patients, and HCPs, we optimize the entire customer journey by applying data to develop creative that converts, deploying cohesive communication programs across multiple touchpoints and channels and personalizing brand experiences for relevancy and value.

Today’s digital environment allows a more focused data-driven approach to omni-channel and addressable media that allows our clients and partners to make smarter decisions on how, when, and where to target and engage patients, members, prospects, and physicians.   

Merkle’s health technology team deploys technology and service solutions in support of our Connected CRM framework. These solutions range from the full Connected Customer Platform to point solutions specifically designed for the health industry (HCP, consumer, and payer).

Powerful analytics provide greater customer understanding and creates opportunities to maximize return on your investment (ROI) as well as customer satisfaction.

Our knowledgeable customer relationship marketing (CRM) advisors focus on helping clients build a better customer/member experience and drive increased performance across pharma brands and payer organizations.

Our Clients

Medical Mutual
Anthem
Genentech
Amgen
Abbvie
Delta Dental
Cambia Health
Genzyme
Abbott-Nutrition
Sunovion
Sanofi
Humana
GlaxoSmithKline
Shire
Bristol-Myers Squibb
Eli Lilly
Emblem Health
Celgene
Life Line Screening
Laser Spine Institute
Merck

Meet the Health Team