Merkle helps insurance, wealth management and healthcare leaders attract and cultivate relationships with the best target customers.

Though insurance marketing and wealth management marketing are fundamentally different, they share the following common attributes:

  • Long consumer decision cycles
  • Critical, but often deferred, consumer needs
  • High-costs and often low immediate tangible benefits (the gratification of one-click Amazon Prime orders and overnight delivery don’t apply)
  • Complex channel issues that often involve brokers and agents

We help companies embrace a Connected CRM (cCRM)® approach to create market advantage that yields a profound impact on key performance indicators. The combined use of big data, analytic insights, marketing technology, and tactics—deployed across offline and online marketing channels marketing channels—enables these leaders to target, engage, convert, retain, and grow relationships with desired customers.

Our Solutions

Today’s consumers are engaging across all distribution channels.Is your digital media portfolio delivering scalable, personalized messages that help convert and retain your target audience?

The Affordable Care Act forever changed the healthcare market. Merkle can optimize acquisition and retention efforts with data, analytics, technology, and campaign execution across all channels.

Our Clients

Gerber Life Insurance Company
21st Century Insurance
Regence BCBS
Tianping Auto Insurance
Zurich Insurance
GMAC Insurance
Combined Insurance
American National
Protective Life
The Hartford
Globe Life

Our Team

With nearly 150 years of insurance, wealth management, and healthcare industry experience — on the both the agency and client side — our team truly understands the challenges you face and has the ability to help you produce better results.