Few face a more hyper-competitive market than property & casualty and life insurance marketers. Category spend has more than doubled in the last few years, driving consumers to research and switch for lower price. Lacking clear points of differentiation, many companies are experiencing declines in conversion and loyalty.

In this environment, it is no longer enough to have ‘predictive models’ or ‘quality data.’  Instead, the winners are the companies with actionable customer strategies who can execute where it counts.

Merkle confronts these challenges every day in both direct-to-consumer and intermediary distribution markets. Our team consists of experts who have ‘walked the walk’ as insurance and marketing professionals and have connected this experience with Merkle’s leading CRM practices and tools. Our goal is to help you efficiently unlock the value of your customers while advancing your strategy and ability to execute.

We have proven this approach to be successful across dozens of clients and insurance marketing challenges. As a result, insurance clients recognize us as critical partners for:

• Enterprise segmentation to guide strategy and unlock customer value
• Integrated Media Optimization to deploy media in an efficient, coordinated way
• Digital marketing thought leadership and execution
• Highly productive acquisition and lead generation
• Data innovation to zero in on your targets
• Retention and loyalty initiatives with quantified value
• Multi-channel campaigns using online and offline media
• Creative concept, development, production and execution of multi-channel marketing campaigns
• Marketing infrastructure strategy and requirements
• Change management

Our core expertise is helping you target the right customer at the right time with the right offer. We understand the common insurance marketing pitfalls and what it takes to get things done. 

Whether your challenge is finding incremental value for a mature program or gaining traction with new products or markets, come explore how Merkle’s experience, tools, and capabilities can unlock value across your business and drive ROI at more efficient levels.