Life Sciences

The economic factors of today’s healthcare market demand that marketers find new ways to create value in their relationships with professionals and with patients – as effectively and cost efficiently as possible. There is evidence that the success of the traditional sales representative promotion model is declining. Patients continue to exhibit high levels of non-adherent behavior. Professionals and patients alike are increasingly using multiple disparate resources to access information about health. 

Merkle’s pharmaceutical and healthcare clients are taking a leadership position to build next-generation relationship marketing capabilities in order to meet customers where they are. We provide them with the resources to support their decision making – and ultimately patient health – while also driving value and market share.

This approach demands a fundamental transition in the way they go to market – from a brand-based approach to an integrated, customer-centric focus. Merkle’s expertise in developing and delivering customer-centric solutions ensures that leading healthcare organizations take the optimal approach to engage health care providers and patients to generate improved financial performance.

Using our connected CRM approach, Merkle helps life sciences clients to develop customer-centric strategies, innovative direct and digital marketing platforms, campaign management processes and quantitative optimization to engage customers and gain insight into the interaction of providers, patients, caregivers and payers. 

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Merkle has become an industry leader in healthcare and pharmaceutical database marketing by offering sophisticated yet actionable solutions to support leading pharma companies in designing and implementing analytic solutions that drive strong financial results. Our client work includes both healthcare provider and consumer solutions in over forty therapeutic categories.

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The Merkle Life Sciences leadership team has deep client, agency and research experience within the healthcare and pharmaceutical industry, encompassing multiple therapeutic categories. We understand the culture, the challenges and the shift toward customer centricity.

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Merkle's Marketing Imperatives reveals the essential competencies for the Platform Marketer to make the successful transformation into a cCRM leader in the Life Sciences sector.