The economic factors of today’s healthcare market demand that marketers find new ways to create value in their relationships with professionals and with patients – as effectively and cost efficiently as possible. There is evidence that the success of the traditional sales representative promotion model is declining. Patients continue to exhibit high levels of non-adherent behavior. Professionals and patients alike are increasingly using multiple disparate resources to access information about health.
Merkle’s pharmaceutical and healthcare clients are taking a leadership position to build next-generation relationship marketing capabilities in order to meet customers where they are. We provide them with the resources to support their decision making – and ultimately patient health – while also driving value and market share.
This approach demands a fundamental transition in the way they go to market – from a brand-based approach to an integrated, customer-centric focus. Merkle’s expertise in developing and delivering customer-centric solutions ensures that leading healthcare organizations take the optimal approach to engage health care providers and patients to generate improved financial performance.