Owen leads Merkle's vertical market practices for Life Sciences. He is responsible for development of marketing solutions for existing clients, growth, and profitability of the business and the continued application of Merkle's core value proposition to the challenges and opportunities within Life Sciences. Owen has more than 20 years of experience working across multiple industries, including Life Sciences, Hi-Tech, B2B, Finance, Insurance, Publishing, and Retail. He is focused on the delivery of digital agency services, marketing technology, analytic services, management consulting, and building world-class teams.
Prior to joining Merkle in 2008, Owen was President of Acquisition Services at ALC, helping clients increase profitability through the innovative gathering, enhancement, and integration of marketing data. In addition, Owen started his career in strategic marketing solutions with D&B, holding various sales and management roles.
Owen holds a B.S. in accounting from Fordham University and lives in Skillman, NJ.
Deb has more than 15 years of experience working with FT500 companies to drive growth through innovative customer relationship strategies. Deb is responsible for healthcare client management, strategy and solution integration and has significant experience working with top pharmaceuticals and biotechs on professional and consumer marketing with companies such as Merck, Boehringer-Inglelheim, Sanofi-Aventis, Shire, Abbott, Roche Diagnostics, Medco Health, Aetna, Bristol-Meyers Squibb and Pfizer.
Prior to joining Merkle, Deb was a Managing Partner leading Fair Isaac’s Pharmaceutical Marketing Practice where she oversaw strategy, execution, sales and client management for Consumer and Physician direct marketing programs. Deb has an Ed.M. in human cognitive development and educational media from Harvard Graduate School of Education and a B.S. from University of Massachusetts.
With 25 years of healthcare marketing experience across pharmaceuticals, hospitals/healthcare systems, and healthcare technologies, Annemarie has a deep understanding of the challenges facing healthcare and pharmaceutical marketers today. Annemarie is responsible for leading Merkle client teams to drive CRM strategy and planning and delivering on the value of Merkle’s consulting, analytical, and digital capabilities. A veteran healthcare marketer, Annemarie has been the driving force behind compelling brand strategies and product launches ranging from pharmacologic therapies, to diagnostic imaging, to medical devices.
She joined Merkle from Publicis Healthcare Communications Group where she was SVP Integrated Agency Team Leader leading an integrated multi-agency team across all disciplines (professional, consumer, digital, PR, medical education, and payer), and across all channels and geographies. Previously with Publicis Healthcare, Annemarie was Managing Director at Saatchi & Saatchi Science, a marketing communications agency specializing in complex and challenging categories. She led the agency team working on physician and consumer engagement assignments and global launches for Pfizer, AstraZeneca, Sanofi, and Merck.
A graduate of Temple University, Annemarie is currently a board member of Living Beyond Breast Cancer, a national education and support organization dedicated to helping women diagnosed with breast cancer. She is also an advisory board member of the Greater Philadelphia chapter of the Healthcare Businesswomen's Association.
Karen has more than 20 years of healthcare, pharmaceutical, and payer marketing experience and has held roles of increasing responsibility in client service, strategy, business development, and general agency management with some of the leading marketing agencies and consulting firms in the world. These have included imc2 Health & Wellness, iCrossing, Peppers and Rogers Group, Rosetta, and Hill and Knowlton.
A veteran consultant and agency services professional, Karen leads multi-discipline Merkle teams in the strategic planning, execution, and measurement of digital and cross-channel customer relationship marketing initiatives aimed at helping brands build more profitable, sustainable relationships with their customers. She draws on her experience leading literally hundreds of client organizations and brand teams through the continual evolution of integrated, cross-channel marketing for blockbuster products such as Lipitor and Cymbalta and orphan drugs targeting niche patient and specialist physician populations. At the heart of her philosophy is an unwavering commitment to creating relevant, engaging experiences that drive business impact for clients and measurable health outcomes for patients and their caregivers.
Karen has been a frequent speaker and authored numerous articles with leading pharmaceutical and healthcare marketing trade publications and conferences. She graduated magna cum laude with a B.A. degree in French and English from the University of Pittsburgh.
Mike has 15 years of pharmaceutical and biotech marketing experience spread across hospital, specialty, and office-based product markets. Mike leads the account management capability of Life Sciences as well as providing client leadership and strategic support.
From a consulting perspective, Mike has worked with various clients to implement marketing services spanning strategy and analytics through tactical planning and measurement activities. Core areas include CRM marketing, sales force optimization, physician/payer research, customer segmentation, portfolio optimization and marketing mix, alignments, and targeting/call planning services.
Ashish has 20 years of experience in sales, marketing, and management consulting. For the past three years, he has been leading Merkle’s foray into customer centricity and multi-channel marketing in the healthcare industry. He has led strategic assignments with key clients in the healthcare industry, leveraging Merkle’s core strengths: strategy, CRM/database technology, and analytics.
Prior to joining Merkle, Ashish served as a Vice President of Analytics at HPR (Health Products Research) and Sr. Vice President of Strategy and Global Alliances at inVentiv Strategy and Analytics (parent group of HPR). In that role, he advised a large range of pharmaceutical companies in the U.S., Europe and Canada on sales force size and structure, portfolio optimization, sales force mergers, market segmentation, promotion response, and incentive compensation and ROI analysis.
Ashish has published papers in pharmaceutical industry publications (e.g., Product Management Today [PMT]) and presented at industry conferences such as PMSA (Pharmaceutical Marketing Science Association) and EyeforPharma.
For more than 16 years, Croom has led integrated customer relationship marketing engagements that have driven growth for Fortune 500 companies, particularly for pharmaceuticals, biologics, medical device, and health food brands. He recently joined Merkle as the Customer Experience Lead in Life Sciences.
Croom is recognized as one of the pharma industry's most innovative marketers. He has helped brands at all stages achieve new trajectories in growth by identifying research-based insights, delivering breakthrough creative, changing patient behavior, and improving health outcomes through effective marketing interventions.
Croom was one of the founding members of the Strategy & Insights group at Wunderman, DC, an early member of the Consumer Communications and e-Marketing groups at Wyeth/Pfizer and Merck & Co, and the digital communications COE at Ironwood Pharmaceuticals, a pioneer in patient relationship marketing through paid, earned, owned, and shared channels. He is one of the founding members of the Health Committee of the Word of Mouth Marketing Association.
He holds an MBA in marketing from the American Graduate School of International Management, and a B.A. in government and foreign affairs from the University of Virginia.
Chris is responsible for developing and leading Merkle’s mobile Life Sciences business. He is focused on developing integrated programs that move brands away from the standard one-to-one communication strategy to an approach that allows for meaningful dialogue to occur between a brand and its consumers.
Prior to 5th Finger, Chris acted as Director of Digital for BuderEngel and Friends, a San Francisco Advertising Agency. In this position Chris was able to increase digital revenue by 7x within his first six months. Chris’s past experience also includes acting as SVP, Operations of Questus, a digital agency, and Director, Digital Group of Leagas Delaney, a global advertising agency. Chris obtained a B.S. in Marketing from the University of the Pacific.
Marc brings a wealth of cross-industry experience, and deep expertise in strategy, marketing, and technology to Merkle. Most recently, Marc was a partner at Peppers & Rogers Group, leading the management consulting firm’s healthcare practice, and driving the latest innovations in customer-based business strategy. In this capacity, Marc’s work focused on the health insurance, life sciences, and healthcare delivery verticals. Marc also co-led the strategy consulting business for the North America region, delivering marketing strategy consulting to marketing leaders like T-Mobile USA and Microsoft and automotive giants including Jaguar, Land Rover, Lincoln, Volvo and Aston Martin.
Marc began his business career with McKinsey & Company, and has also served as a senior executive, on the client side, with two Atlanta-based public companies: John H. Harland, now an MF Global company, and ChoicePoint Inc., now a Lexis-Nexis company. His responsibilities included Strategy, Marketing, Analytics, Business Intelligence, Communications, Sales Support, Product Development, and Product Management.
Marc holds an MBA from the Darden School at the University of Virginia where he was a Shermet scholar, Hyde Fellow, and Raven Award winner. His emphasis in Strategy and Marketing provided the foundation for his thesis, Consumer Adoption Behavior and the Diffusion of Innovations. Marc also received a B.S. in Computer Science from the United States Naval Academy, where he rowed on the top-ranked heavyweight crew team, and participated in trials for the US Pan-Am Games Team as well as the US Olympic Festival.
Kent has been consulting in healthcare for more than 15 years in the areas of provider segmentation, brand channel integration, CRM, marketing analytics, and direct-to-consumer. Kent has been extensively published in a variety of journals, including Research in Social and Administrative Pharmacy, Formulary, the Journal of Clinical Pharmacy and Therapeutics, and the Journal of Database Marketing. Kent is recognized as an expert in the area of factors influencing physician prescribing and was the author of the chapter on prescribing behavior in Social and Behavioral Aspects of Pharmaceutical Care, 2nd Edition, released in March 2009.
Kent has worked with a number of clients in the healthcare vertical including Sanofi Aventis, Pfizer, AstraZeneca, Genetech, Gilead, Novartis, Abbvie, and Merck.
Kent has a BSc from the University of Guelph, an MSc from the University of Saskatchewan, and a Ph.D. in Pharmaceutical Strategy and Policy from Dalhousie University. His Ph.D. dissertation focused on the influence of pharmaceutical marketing strategy on physician prescribing behavior. Kent is a former Professor of Marketing at Acadia University in Nova Scotia and holds the designation of Chartered Chemist.
Liz is a seasoned CRM strategist with more than 17 years of experience generating breakthrough insights and business success for businesses across a range of industries. Currently, she is a senior director in the Life Sciences vertical at Merkle, providing strategic counsel to global pharmaceutical brands in the development of marketing programs that build profitable relationships with physicians and consumers.
Prior to joining Merkle in 2010, Liz held a similar position at Epsilon on behalf of clients including Astra-Zeneca, Amgen and Sunovion. During her tenure, she collaborated on the design of numerous studies utilizing anonymous patient claims data, evaluated the impact of a number of patient conversion and adherence CRM programs, and played a key role in developing a business case to support a $90MM DTC investment to drive uptake of a launch product.
Her CRM experience outside of pharma includes six years working for American Express and several years at Wunderman, supporting clients such as AT&T Wireless, Sears Home Services, and Priceline.com.
Liz holds a master’s degree in public policy/criminal justice from the University of Colorado at Denver and a B.S. in public administration from the University of Arizona.
Rita joined Merkle in 2009 with more than10 years experience in pharmaceutical insight mining and strategic development. Prior to joining Merkle, Rita held senior positions in the Business Insights and Commercial Analytics organizations at Endo Pharmaceuticals, a smaller specialty pharmaceutical company and at GlaxoSmithKline pharmaceuticals. In both companies, Rita worked directly with the marketing and sales organizations as well as the broad commercial operations group.
Rita has experience in strategy and promotion development for brands ranging from billion-dollar assets with broad direct-to-consumer programs to under 100-million-dollar assets with smaller budgeted promotional efforts. She has worked on 7 product launches in her pharmaceutical career.
Rita has a BA in Mathematical Economics and a MA in Economics.
Chuck brings over 22 years of technology and CRM experience to his role as Vertical Solution Lead in the TM&E practice at Merkle. In this role, he has been responsible for managing technology solution development, operational support and consulting around Merkle’s TM&E solutions. He has led solutions for companies such as ESPN, Group RCI, Disney and DirectV. Prior to joining Merkle, Chuck the Content Discovery and eCompliance sales lead for IBM’s eastern Americas and federal regions.
Prior to IBM, Chuck ran consulting, technical support and training as Vice President of Professional Services for iPhrase Technologies, a search and content classification technology company, and Revenio Inc, a marketing automation tool company. Chuck also held multiple positions at Tessera Enterprise Systems, where he architected and built CRM systems for companies such as Dell, Eddie Bauer, Columbia House and Land’s End.
Chuck holds a BS degree in Computer Science from Lehigh University.
Brett has over 20 years of CRM/database marketing experience. For the past four years at Merkle, he’s led several successful delivery engagements, including Amgen Pharmaceutical, Boehringer-Inglelheim, Sanofi-Aventis, and Thermo Fisher Scientific, along with Dell’s global consumer solutions, and has been instrumental in operationalizing the Life Sciences technical solution practice.
Prior to joining Merkle, Brett was a seasoned CRM delivery professional, delivering both marketing technology roadmaps and innovative solutions across multiple industries. Representative clients included American Express, Dell, Eddie Bauer, Fidelity Investments, Johnson & Johnson, Travelers Insurance, UBS/Swiss Bank, and Williams-Sonoma.
Brett holds a B.S. degree in Computer information Science from the University of North Florida.
Dana is a seasoned Account Director in the Life Sciences vertical with over 18 years of experience in healthcare and the last 12 years focusing exclusively on the pharmaceutical industry. Dana has been integral in establishing and expanding relationships for our largest Life Sciences engagements at Merkle, including Sanofi and AbbVie. Her CRM experience spans many of the top pharmaceutical companies and includes both healthcare professional and consumer engagements.
Dana joined Merkle in 2010 from Harte-Hanks, where she performed a similar role for clients including AstraZeneca, Pfizer/Wyeth, Allergan, and MedImmune. In addition to her CRM engagements, Dana led her agency to win an HCP Agency of Record account for a large hormone franchise. As the lead on several accounts, her teams won multiple advertising prizes, including M&M, M&M Gold, and Benny Awards. Prior to Harte-Hanks, Dana spent several years in pharmaceutical advertising and as a CME Consultant.
Dana is a former Physical Therapist and spent six years working across the healthcare industry treating a wide variety of patient types. She holds an M.S. degree in Physical Therapy from the University of Miami and a B.A. in Psychology from Lehigh University.