Today’s healthcare marketers are facing the challenges of limited access to physicians and increased accountability of marketing spend.  As a leading customer relationship marketing agency, Merkle is helping healthcare clients to overcome these challenges by shifting their existing brand-centric strategies to a more customer-centric approach.

We do this through an optimization framework called Integrated Customer Marketing (ICM)™.  ICM helps companies become more customer-centric by informing the total customer experience - from strategic lifecycle management and customer touch point integration, to comprehensive program development and the optimization of individual campaigns. 

Utilizing Merkle’s extensive marketing strategy, data analysis and campaign management services, our healthcare clients are engaging their customers more effectively and gaining insight into the interactions of healthcare providers (HCP), patients, caregivers, payers and pharmacists.

Merkle’s customer-centric marketing framework provides proven solutions to help clients make this shift:

• Improved physician and patient engagement through a robust analytical methodology and proven approach to pro-forma model development
• A high performing process to access and evaluate patient and HCP data from prescription data to marketing metrics
• CRM solutions focused on acquisition, persistency, and compliance
• A marketing mix optimization system that that measures both consumer and physician targeted marketing efforts, along with the interactions between them
• Strategic roadmaps to build the processes to understand physician, patient, and managed care interactions
• Qualitative and quantitative market research studies to develop test market simulations, promotion response studies and managed cares studies