Effective nonprofit marketing and fundraising should start with a focus on the constituent, not the tactical execution. Merkle’s capabilities and customer relationship marketing (CRM) philosophy have helped to create success at top nonprofit organizations that do three things better than their peers:
We have extensive experience helping leading nonprofits understand and create stronger connections with their donor base, and using the proper channels and messaging to drive more value for both the donor and the organization. Our mix of strategic consulting services, Direct Response Campaign Management, advanced data analytics, and technology capabilities ensure our nonprofit clients thrive today while building a foundation to advance their mission over the long term.
Our unique List Source Optimization approach helped The Foundation cut costs and increase average gifts
See how Merkle can optimize your constituent relationships.