Effective nonprofit marketing and fundraising should start with a focus on the constituent, not the tactical execution. Merkle’s capabilities and customer relationship marketing (CRM) philosophy have helped to create success at top nonprofit organizations that do three things better than their peers:

  1. Integrate and analyze donor data across all fundraising programs
  2. Use this knowledge to identify and build constituent engagement and relationships that maximize long-term donor value
  3. Integrate coordinated engagement with the constituent across the various organizational groups over their lifecycle

We have extensive experience helping leading nonprofits understand and create stronger connections with their donor base, and using the proper channels and messaging to drive more value for both the donor and the organization. Our mix of strategic consulting services, Direct Response Campaign Management, advanced data analytics, and technology capabilities ensure our nonprofit clients thrive today while building a foundation to advance their mission over the long term.

"Multiple Sclerosis recognized the need to shift our organizational strategy to focus on the donor journey. Aligning our internal groups and partnering with Merkle drove an increase in research revenue, number of individual donors and amount of the average gift."

— Graham McReynolds, Chief Marketing, Development and CRM Officer, National Multiple Sclerosis

Our Solutions

Connecting direct mail and online fundraising can transform variable financial performance within legacy channels to a growth-oriented multi-channel fundraising program that taps into the full constituent lifecycle.

Advanced fundraising analytics help you manage donors based on value, measure individual communications’ impact, personalize the constituent experience, and optimize ROI and long-term donor value.

We help organizations create a single integrated constituent data management platform, augment and enhance their donor data, and match digital marketing to legacy data.

Your unique CRM Roadmap will identify opportunities to build a customer-centric donor development strategy, improving the constituent experience across all programs and increasing fundraising efficiency.

Our Clients

American Cancer Society
The Salvation Army
Arthritis Foundation
American Heart Association
Save the Children
Easter Seals
United States Navy Memorial
The AARP Foundation
Canine Companions
Habitat for Humanity
Susan G Komen
National MS Society
Global Fund for Women

Merkle & The Arthritis Foundation

Our unique List Source Optimization approach helped The Foundation cut costs and increase average gifts


Our Team

Our strong foundation of seasoned professionals brings a wealth of experience and unparalleled knowledge to every account and project. Merkle personnel bring you the vision, strategy and tactics to turn your ideas into meaningful and impactful fundraising solutions.

See how Merkle can optimize your constituent relationships.

Contact Us