Nonprofit

Effective nonprofit marketing and fundraising should start with a focus on the constituent, not the tactical execution. Merkle’s capabilities and customer relationship marketing (CRM) philosophy have helped to create success at top nonprofit organizations that do three things better than their peers:

  1. Integrate and analyze donor data across all fundraising programs
  2. Use this knowledge to identify and build constituent engagement and relationships that maximize long-term donor value
  3. Integrate coordinated engagement with the constituent across the various organizational groups over their lifecycle

We have extensive experience helping leading nonprofits understand and create stronger connections with their donor base, and using the proper channels and messaging to drive more value for both the donor and the organization. Our mix of strategic consulting services, Direct Response Campaign Management, advanced data analytics, and technology capabilities ensure our nonprofit clients thrive today while building a foundation to advance their mission over the long term.

Our Solutions

Connecting direct mail and online fundraising can transform variable financial performance within legacy channels to a growth-oriented multi-channel fundraising program that taps into the full constituent lifecycle.

Advanced fundraising analytics help you manage donors based on value, measure individual communications’ impact, personalize the constituent experience, and optimize ROI and long-term donor value.

We help organizations create a single integrated constituent data management platform, augment and enhance their donor data, and match digital marketing to legacy data.

Your unique CRM Roadmap will identify opportunities to build a customer-centric donor development strategy, improving the constituent experience across all programs and increasing fundraising efficiency.

Our Clients

American Cancer Society
Canine Companions
American Heart Association
Arthritis Foundation
Susan G Komen
Habitat for Humanity
United States Navy Memorial
National MS Society
Save the Children
The AARP Foundation
Global Fund for Women
Easter Seals
The Salvation Army

Our Team

Will Bordelon

Will Bordelon

Executive Vice President,
Vertical Markets

Joyce Nichols

Joyce Nichols

Vice President & Associate Client Partner

Brendan Silver

Brendan Silver

Director,
Nonprofit

Jennifer Quinlan

Vice President - COO,
Vertical Markets

Greg Fox

Greg Fox

Senior Vice President,
Nonprofit Vertical Strategy

Korey Thurber

Vice President,
QMG

Jeff Patrick

Jeffrey Patrick

Vice President,
Strategy

Antony Danzy

Antony Danzy

Vice President

See how Merkle can optimize your constituent relationships.

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