Effective nonprofit marketing and fundraising should start with a focus on the constituent, not the tactical execution. Merkle’s capabilities and customer relationship marketing (CRM) philosophy have helped to create success at top nonprofit organizations that do three things better than their peers:

  1. Integrate and analyze donor data across all fundraising programs
  2. Use this knowledge to identify and build constituent engagement and relationships that maximize long-term donor value
  3. Integrate coordinated engagement with the constituent across the various organizational groups over their lifecycle

We have extensive experience helping leading nonprofits understand and create stronger connections with their donor base, and using the proper channels and messaging to drive more value for both the donor and the organization. Our mix of strategic consulting services, Direct Response Campaign Management, advanced data analytics, and technology capabilities ensure our nonprofit clients thrive today while building a foundation to advance their mission over the long term.

Our Solutions

Connecting direct mail and online fundraising can transform variable financial performance within legacy channels to a growth-oriented multi-channel fundraising program that taps into the full constituent lifecycle.

Advanced fundraising analytics help you manage donors based on value, measure individual communications’ impact, personalize the constituent experience, and optimize ROI and long-term donor value.

We help organizations create a single integrated constituent data management platform, augment and enhance their donor data, and match digital marketing to legacy data.

Your unique CRM Roadmap will identify opportunities to build a customer-centric donor development strategy, improving the constituent experience across all programs and increasing fundraising efficiency.

Our Clients

Save the Children
United States Navy Memorial
The Salvation Army
The AARP Foundation
American Heart Association
Canine Companions
Easter Seals
Arthritis Foundation
Susan G Komen
Global Fund for Women
National MS Society
American Cancer Society
Habitat for Humanity

2015 Marketing Imperatives

Download the free eBook and learn what it takes to master the addressable customer experience


Our Team

Our strong foundation of seasoned professionals brings a wealth of experience and unparalleled knowledge to every account and project. Merkle personnel bring you the vision, strategy and tactics to turn your ideas into meaningful and impactful fundraising solutions.

See how Merkle can optimize your constituent relationships.

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