The Power of Relationships
The direct relationship is the best way to forge long-term donor value for a nonprofit's branding and marketing investments. No nonprofit can subsist, thrive or grow on spending massive branding capital on huge donor segments only to receive a single donation through a single channel. Nonprofits must leverage donor lifecycle marketing to successfully build meaningful donor relationships.

In partnering with Merkle, you gain access to knowledge and expertise gained through twenty years of helping nonprofit marketers cultivate and grow relationships with their constituent base.

Utilizing Merkle’s extensive consulting, data analysis and campaign management services, nonprofits improve relationships with their donors at every lifecycle stage.

• Identify new donors, maximize the contributions of existing donors and migrate mid-level constituents to major donor status.
• Increase awareness, affinity and sense of urgency through effective ongoing communications.
• Ensure the right message arrives at the right time to the right person via the right channel. Whether your donors are most responsive to direct mail, email, mobile messaging or social networking; whatever the medium, Merkle has you covered seamlessly.
• Respond to natural disasters and other catastrophic events with immediate appeals to an audience that is searching for a way to help in a time of crisis.
• Continuously evaluate the effectiveness of your campaigns and adjust tactics as you go to maximize ongoing return on investment.

By partnering with Merkle, you can see an immediate impact and simultaneously build a strong, strategic foundation on which to optimize your long-term fundraising efforts.
See how our clients put these capabilities to work

Visit the Merkle Response Management Group website to learn more about our customized donation processing and fulfillment services.