Retail and Consumer Goods

Consumers can begin and end their shopping experience from any device or channel, any time of day. Connected, informed, and empowered like never before, today’s consumers expect an engaging, personalized, and consistent brand experience at every touchpoint: whether researching on a smartphone, purchasing on a tablet, or picking up in the store. As a result, retailers and consumer goods companies must constantly evolve to reach customers, create differentiated experiences, and build loyalty by breaking down silos between the store and online channels to create a true omni-channel experience. By combining deep analytical expertise with digital marketing capabilities, Merkle is uniquely positioned to help retail and consumer goods companies turn customer insights into long-lasting customer relationships.

Our Solutions

Merkle unleashes the power of your customer data to scale your addressable universe and increase customer value. By connecting offline and online insights and experiences, we improve existing digital media, expand into new digital platforms, and create more personalized customer interactions across devices and destinations.

The variety of channels continues to grow—online, offline, mobile, kiosk, call center, website, store—and retailers are challenged with meeting the expectations of consumers that confidently and comfortably traverse these modes of engagement. Merkle can help retail and consumer brands deploy tailored customer experiences across these omni-channel platforms, driving greater loyalty, engagement, and lifetime customer value.

Enterprise customer segmentation is the cornerstone of a successful customer strategy. Who are your best customers? What are the best channels through which to reach them? What are their underlying purchasing motivations? Merkle can help retail and consumer brands leverage first- and third-party data along with in-depth research to build enterprise segments and optimal segmentation strategies.

Our Clients

Urban Outfitters
Office Depot
Gulf States Toyota
Abercrombie & Fitch
Eastern Mountain Sports
Gander Mountain
Crate & Barrel
The Limited
Free People
Eddie Bauer

Consumer Sentiment Survey

Retail survey results white paper

Merkle surveyed over 1,200 consumers to better understand their expectations of omni-channel retail. Learn what they have to say.

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Digital Marketing Report

Digital Marketing Report

Merkle | RKG releases its quarterly report on the latest trends in digital marketing

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From Our Blog

A Luxury Daily Woman to Watch, Kristy LaPlante

One of Merkle's own joined select company by being named to Luxury Daily's annual list of “Luxury Women to Watch 2015.”

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Feb 2015

eTail West

Merkle is proud to be participating as a lead sponsor, speaker and exhibitor at the eTail West conference in Palm Desert, CA.

Our Team

See how Merkle can optimize your customer relationships.

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