Retail and Consumer Goods

Consumers can begin and end their shopping experience from any device or channel, any time of day. Connected, informed, and empowered like never before, today’s consumers expect an engaging, personalized, and consistent brand experience at every touchpoint: whether researching on a smartphone, purchasing on a tablet, or picking up in the store. As a result, retailers and consumer goods companies must constantly evolve to reach customers, create differentiated experiences, and build loyalty by breaking down silos between the store and online channels to create a true omni-channel experience. By combining deep analytical expertise with digital marketing capabilities, Merkle is uniquely positioned to help retail and consumer goods companies turn customer insights into long-lasting customer relationships.

Our Solutions

Merkle unleashes the power of your customer data to scale your addressable universe and increase customer value. By connecting offline and online insights and experiences, we improve existing digital media, expand into new digital platforms, and create more personalized customer interactions across devices and destinations.

The variety of channels continues to grow—online, offline, mobile, kiosk, call center, website, store—and retailers are challenged with meeting the expectations of consumers that confidently and comfortably traverse these modes of engagement. Merkle can help retail and consumer brands deploy tailored customer experiences across these omni-channel platforms, driving greater loyalty, engagement, and lifetime customer value.

Enterprise customer segmentation is the cornerstone of a successful customer strategy. Who are your best customers? What are the best channels through which to reach them? What are their underlying purchasing motivations? Merkle can help retail and consumer brands leverage first- and third-party data along with in-depth research to build enterprise segments and optimal segmentation strategies.

Our Clients

Lowe’s
Office Depot
Free People
Eastern Mountain Sports
OnStar
Crate & Barrel
Anthropologie
GAP
The Limited
Gulf States Toyota
Tiffany
Kimberly-Clark
Eddie Bauer
1-800 flowers.com
Venus
Abercrombie & Fitch
Samsung
Huggies
Urban Outfitters
Gander Mountain
Digi-Key
Cabela's
Kleenex
Carter's
Express
Herman Miller
Nespresso

Event Spotlight

Oct 2014
25

DMA2014 Conference & Exhibition

Merkle is excited to be exhibiting and speaking at DMA2014 Conference & Exhibition, taking place October 25-30, 2014 at the San Diego Convention Center in San Diego, CA.

Visit Events Calendar »

From Our Blog

BLE Beacons and Retail MarketingWill BLE Beacons "Crack The Code" on In-Store Customer Interactions?

BLE beacon technology presents an opportunity for retailers to enhance the in-store customer experience, writes Merkle's Paul Schottmiller.

Read Post »

Marketing Imperatives for Retail & Consumer Goods

Merkle's Marketing Imperatives reveals the essential competencies for the Platform Marketer™ to make the successful transformation into a cCRM leader in the Retail & Consumer Goods sector.

Our Team

Mike Mojica

Mike Mojica

Executive Vice President & General Manager,
Retail & Consumer Goods

Ken Geis

Ken Geis

Vice President,
Client Partner

Patti Sanders

Patti Sanders

Vice President,
Technology Delivery Lead,
Retail

Mark Guenther

Mark Guenther

Vice President,
Client Leadership Team

Tom Dorgan

Tom Dorgan

Senior Director,
Client Leadership Team

David Swezey

David Swezey

Senior Director,
Retail Markets

Paul Schottmiller

Paul Schottmiller

Senior Vice President,
Strategy,
Retail & Consumer Goods

Wendy Ryan

Wendy Ryan

Senior Director,
Business Development

Akin Tosyali

Akin Tosyali

Digital Strategy Leader,
Retail & Consumer Goods

Christopher Matz

Christopher Matz

Vice President,
Analytics,
Retail

Brian Crockett

Brian Crockett

Vice President,
Consulting Partner,
Retail

Larry Blum

Larry Blum

Vice President,
Strategic Partnerships

William Gorski

William Gorski

Senior Vice President,
Strategic Partnerships

Paul Diloreto

Paul Diloreto

Vice President,
Client Leadership Team

Eileen Granata

Eileen Granata

Director,
Client Leadership Team

Andy Cossette

Andy Cossette

Vice President,
Technology Services

Shep Parke

Shep Parke

Vice President,
Client Leadership Team

See how Merkle can optimize your customer relationships.

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