Retail and Consumer Goods

Consumers can begin and end their shopping experience from any device or channel, any time of day. Connected, informed, and empowered like never before, today’s consumers expect an engaging, personalized, and consistent brand experience at every touchpoint: whether researching on a smartphone, purchasing on a tablet, or picking up in the store. As a result, retailers and consumer goods companies must constantly evolve to reach customers, create differentiated experiences, and build loyalty by breaking down silos between the store and online channels to create a true omni-channel experience. By combining deep analytical expertise with digital marketing capabilities, Merkle is uniquely positioned to help retail and consumer goods companies turn customer insights into long-lasting customer relationships.

Our Solutions

Merkle unleashes the power of your customer data to scale your addressable universe and increase customer value. By connecting offline and online insights and experiences, we improve existing digital media, expand into new digital platforms, and create more personalized customer interactions across devices and destinations.

The variety of channels continues to grow—online, offline, mobile, kiosk, call center, website, store—and retailers are challenged with meeting the expectations of consumers that confidently and comfortably traverse these modes of engagement. Merkle can help retail and consumer brands deploy tailored customer experiences across these omni-channel platforms, driving greater loyalty, engagement, and lifetime customer value.

Enterprise customer segmentation is the cornerstone of a successful customer strategy. Who are your best customers? What are the best channels through which to reach them? What are their underlying purchasing motivations? Merkle can help retail and consumer brands leverage first- and third-party data along with in-depth research to build enterprise segments and optimal segmentation strategies.

Our Clients

Lowe’s
OnStar
Herman Miller
Kimberly-Clark
Nespresso
Gander Mountain
Venus
Free People
1-800 flowers.com
Eddie Bauer
Kleenex
The Limited
Gulf States Toyota
Samsung
Tiffany
Express
Cabela's
Office Depot
Huggies
Anthropologie
Carter's
Eastern Mountain Sports
Abercrombie & Fitch
GAP
Crate & Barrel
Urban Outfitters
Digi-Key

On-Demand Webinar

10 Ways to Personalize the Holidays - a Merkle Webinar

During this webinar we explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns.
Watch Now »

From Our Blog

Call to Action: Closing the Capability and Resource Gap

Closing the gap between CRM capabilities and the skills and motivation of marketing resources within retail companies is the proverbial win/win/win, writes Andy Cossette, Vice President, Retail Technology Solutions.

Read Post »

Marketing Imperatives for Retail & Consumer Goods

Merkle's Marketing Imperatives reveals the essential competencies for the Platform Marketer™ to make the successful transformation into a cCRM leader in the Retail & Consumer Goods sector.

Our Team

Mike Mojica

Mike Mojica

Executive Vice President & General Manager,
Retail & Consumer Goods

Andy Cossette

Andy Cossette

Vice President,
Retail Technology Solutions

Wendy Ryan

Wendy Ryan

Senior Director,
Business Development

Brian Crockett

Brian Crockett

Vice President,
Consulting Partner,
Retail

Paul Diloreto

Paul Diloreto

Vice President,
Client Leadership Team

William Gorski

William Gorski

Senior Vice President,
Strategic Partnerships

Mark Guenther

Mark Guenther

Vice President,
Client Leadership Team

Eileen Granata

Eileen Granata

Director,
Client Leadership Team

Christopher Matz

Christopher Matz

Vice President,
Analytics,
Retail

Larry Blum

Larry Blum

Vice President,
Strategic Partnerships

Ken Geis

Ken Geis

Vice President,
Client Partner

Akin Tosyali

Akin Tosyali

Digital Strategy Leader,
Retail & Consumer Goods

Tom Dorgan

Tom Dorgan

Senior Director,
Client Leadership Team

David Swezey

David Swezey

Senior Director,
Retail Markets

Patti Sanders

Patti Sanders

Vice President,
Technology Delivery Lead,
Retail

Paul Schottmiller

Paul Schottmiller

Senior Vice President,
Strategy,
Retail & Consumer Goods

Shep Parke

Shep Parke

Vice President,
Client Leadership Team

See how Merkle can optimize your customer relationships.

Contact Us