Consumers can begin and end their shopping experience from any device or channel, any time of day. Connected, informed, and empowered like never before, today’s consumers expect an engaging, personalized, and consistent brand experience at every touchpoint: whether researching on a smartphone, purchasing on a tablet, or picking up in the store. As a result, retailers and consumer goods companies must constantly evolve to reach customers, create differentiated experiences, and build loyalty by breaking down silos between the store and online channels to create a true omni-channel experience. By combining deep analytical expertise with digital marketing capabilities, Merkle is uniquely positioned to help retail and consumer goods companies turn customer insights into long-lasting customer relationships.
Merkle unleashes the power of your customer data to scale your addressable universe and increase customer value. By connecting offline and online insights and experiences, we improve existing digital media, expand into new digital platforms, and create more personalized customer interactions across devices and destinations.
The variety of channels continues to grow—online, offline, mobile, kiosk, call center, website, store—and retailers are challenged with meeting the expectations of consumers that confidently and comfortably traverse these modes of engagement. Merkle can help retail and consumer brands deploy tailored customer experiences across these omni-channel platforms, driving greater loyalty, engagement, and lifetime customer value.
Enterprise customer segmentation is the cornerstone of a successful customer strategy. Who are your best customers? What are the best channels through which to reach them? What are their underlying purchasing motivations? Merkle can help retail and consumer brands leverage first- and third-party data along with in-depth research to build enterprise segments and optimal segmentation strategies.
With customer acquisition costs continuing to rise, retailers must focus on data-driven retention strategies that maximize sustainable customer relationships and increase customer lifetime value. Merkle provides retail and consumer goods companies with the agility and insights needed to scale and optimize customer engagements, developing a comprehensive, fully customized program that best meets the needs of your target customer. Retailers can now deliver personalized customer loyalty experiences seamlessly across multiple channels and devices, delivering a truly addressable customer experience.
Ready to master the addressable customer experience?