Retail and Consumer Goods

Consumers can begin and end their shopping experience from any device or channel, any time of day. Connected, informed, and empowered like never before, today’s consumers expect an engaging, personalized, and consistent brand experience at every touchpoint: whether researching on a smartphone, purchasing on a tablet, or picking up in the store. As a result, retailers and consumer goods companies must constantly evolve to reach customers, create differentiated experiences, and build loyalty by breaking down silos between the store and online channels to create a true omni-channel experience. By combining deep analytical expertise with digital marketing capabilities, Merkle is uniquely positioned to help retail and consumer goods companies turn customer insights into long-lasting customer relationships.

Our Solutions

Merkle unleashes the power of your customer data to scale your addressable universe and increase customer value. By connecting offline and online insights and experiences, we improve existing digital media, expand into new digital platforms, and create more personalized customer interactions across devices and destinations.

The variety of channels continues to grow—online, offline, mobile, kiosk, call center, website, store—and retailers are challenged with meeting the expectations of consumers that confidently and comfortably traverse these modes of engagement. Merkle can help retail and consumer brands deploy tailored customer experiences across these omni-channel platforms, driving greater loyalty, engagement, and lifetime customer value.

Enterprise customer segmentation is the cornerstone of a successful customer strategy. Who are your best customers? What are the best channels through which to reach them? What are their underlying purchasing motivations? Merkle can help retail and consumer brands leverage first- and third-party data along with in-depth research to build enterprise segments and optimal segmentation strategies.

Our Clients

Crate & Barrel
Digi-Key
Herman Miller
The Limited
Carter's
Eddie Bauer
Nespresso
Lowe’s
Samsung
Express
Tiffany
Abercrombie & Fitch
Eastern Mountain Sports
Urban Outfitters
Venus
Office Depot
OnStar
Mead Johnson
Gulf States Toyota
Cabela's
Kimberly-Clark
Gander Mountain
GAP
1-800 flowers.com

Event Spotlight

Sep 2014
29

Shop.org Summit

Merkle and RKG | A Merkle Company are excited to be exhibiting and speaking at this year's Shop.org Summit, taking place September 29 - October 1 at the Washington State Convention Center in Seattle, WA.

Visit Events Calendar »

From Our Blog

BLE Beacons and Retail MarketingWill BLE Beacons "Crack The Code" on In-Store Customer Interactions?

BLE beacon technology presents an opportunity for retailers to enhance the in-store customer experience, writes Merkle's Paul Schottmiller.

Read Post »

Marketing Imperatives for Retail & Consumer Goods

Merkle's Marketing Imperatives reveals the essential competencies for the Platform Marketer to make the successful transformation into a cCRM leader in the Retail & Consumer Goods sector.

Our Team

Mike Mojica

Mike Mojica

Executive Vice President & General Manager,
Retail & Consumer Goods

Andy Cossette

Andy Cossette

Vice President,
Technology Services

Akin Tosyali

Akin Tosyali

Digital Strategy Leader,
Retail & Consumer Goods

Wendy Ryan

Wendy Ryan

Senior Director,
Business Development

Larry Blum

Larry Blum

Vice President,
Strategic Partnerships

Christopher Matz

Christopher Matz

Vice President,
Analytics,
Retail

Mark Guenther

Mark Guenther

Vice President,
Client Leadership Team

David Swezey

David Swezey

Senior Director,
Retail Markets

Shep Parke

Shep Parke

Vice President,
Client Leadership Team

Paul Schottmiller

Paul Schottmiller

Senior Vice President,
Strategy,
Retail & Consumer Goods

Paul Diloreto

Paul Diloreto

Vice President,
Client Leadership Team

Patti Sanders

Patti Sanders

Vice President,
Technology Delivery Lead,
Retail

Ken Geis

Ken Geis

Vice President,
Client Leadership Team

William Gorski

William Gorski

Senior Vice President,
Strategic Partnerships

Eileen Granata

Eileen Granata

Director,
Client Leadership Team

Brian Crockett

Brian Crockett

Vice President,
Consulting Partner,
Retail

Tom Dorgan

Tom Dorgan

Senior Director,
Client Leadership Team

See how Merkle can optimize your customer relationships.

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