Retail and Consumer Goods

Consumers can begin and end their shopping experience from any device or channel, any time of day. Connected, informed, and empowered like never before, today’s consumers expect an engaging, personalized, and consistent brand experience at every touchpoint: whether researching on a smartphone, purchasing on a tablet, or picking up in the store. As a result, retailers and consumer goods companies must constantly evolve to reach customers, create differentiated experiences, and build loyalty by breaking down silos between the store and online channels to create a true omni-channel experience. By combining deep analytical expertise with digital marketing capabilities, Merkle is uniquely positioned to help retail and consumer goods companies turn customer insights into long-lasting customer relationships.

Our Solutions

Merkle unleashes the power of your customer data to scale your addressable universe and increase customer value. By connecting offline and online insights and experiences, we improve existing digital media, expand into new digital platforms, and create more personalized customer interactions across devices and destinations.

The variety of channels continues to grow—online, offline, mobile, kiosk, call center, website, store—and retailers are challenged with meeting the expectations of consumers that confidently and comfortably traverse these modes of engagement. Merkle can help retail and consumer brands deploy tailored customer experiences across these omni-channel platforms, driving greater loyalty, engagement, and lifetime customer value.

Enterprise customer segmentation is the cornerstone of a successful customer strategy. Who are your best customers? What are the best channels through which to reach them? What are their underlying purchasing motivations? Merkle can help retail and consumer brands leverage first- and third-party data along with in-depth research to build enterprise segments and optimal segmentation strategies.

Our Clients

OnStar
Huggies
Free People
Carter's
Samsung
The Limited
Anthropologie
Cabela's
Eddie Bauer
Gulf States Toyota
Urban Outfitters
Crate & Barrel
Office Depot
Gander Mountain
Digi-Key
Express
Herman Miller
Venus
Lowe’s
Kimberly-Clark
GAP
Eastern Mountain Sports
Abercrombie & Fitch
Tiffany
Kleenex
Nespresso
1-800 flowers.com

Consumer Sentiment Survey

Retail survey results white paper

Merkle surveyed over 1,200 consumers to better understand their expectations of omni-channel retail. Learn what they have to say.
Read Now »

From Our Blog

Call to Action: Closing the Capability and Resource Gap

Closing the gap between CRM capabilities and the skills and motivation of marketing resources within retail companies is the proverbial win/win/win, writes Andy Cossette, Vice President, Retail Technology Solutions.

Read Post »

Marketing Imperatives for Retail & Consumer Goods

Merkle's Marketing Imperatives reveals the essential competencies for the Platform Marketer™ to make the successful transformation into a cCRM leader in the Retail & Consumer Goods sector.

Our Team

Mike Mojica

Mike Mojica

Executive Vice President & General Manager,
Retail & Consumer Goods

Akin Tosyali

Akin Tosyali

Digital Strategy Leader,
Retail & Consumer Goods

Andy Cossette

Andy Cossette

Vice President,
Retail Technology Solutions

William Gorski

William Gorski

Senior Vice President,
Strategic Partnerships

Larry Blum

Larry Blum

Vice President,
Strategic Partnerships

Wendy Ryan

Wendy Ryan

Senior Director,
Business Development

Tom Dorgan

Tom Dorgan

Senior Director,
Client Leadership Team

Paul Schottmiller

Paul Schottmiller

Senior Vice President,
Strategy,
Retail & Consumer Goods

Shep Parke

Shep Parke

Vice President,
Client Leadership Team

Ken Geis

Ken Geis

Vice President,
Client Partner

David Swezey

David Swezey

Senior Director,
Retail Markets

Eileen Granata

Eileen Granata

Director,
Client Leadership Team

Brian Crockett

Brian Crockett

Vice President,
Consulting Partner,
Retail

Patti Sanders

Patricia Sanders

Vice President,
Retail Vertical Delivery Lead

Paul Diloreto

Paul Diloreto

Vice President,
Client Leadership Team

Mark Guenther

Mark Guenther

Vice President,
Client Leadership Team

Christopher Matz

Christopher Matz

Vice President,
Analytics,
Retail

See how Merkle can optimize your customer relationships.

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