Retail & Consumer Goods

In a highly competitive environment, retailers are constantly forced to respond, adapt and innovate. In the past, they were focused on building awareness in traditional media and in-store, with the goal of moving inventory and increasing baskets when customers walked into stores. Today, these same organizations are working to build direct relationships with consumers through loyalty and engagement programs. However, the consumption of traditional media, such as newspaper circulation and catalogs, has experienced a sharp decline. At the same time, there has been a surge in the use of digital platforms for research, purchase, trial and interaction. As a result, brands have not fully capitalized on the ability to connect with customers and generate sales.  Recognizing the missed opportunities, today’s top retailers and Merkle are building solutions that accelerate this transformation from product to customer-centric marketing through new media and customer experiences that are enabled through advanced technology, data and analytics.

Using the power of individual-level insights, Merkle helps you intelligently target and communicate with your consumers across all touchpoints including email, mobile, social, direct mail, search, and display. We enable meaningful dialog, driving measurable results and building relevant individual brand experiences.

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We have been fortunate to partner with some of the most prominent global brands. These engagements span strategy and analytic projects and retainers to multi brand, global marketing databases. In all our work, we infuse our quantitative approach to enable measureable solutions that align with the marketing goals and objectives of our clients.

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The Merkle Consumer Retail Goods practice designs, deploys and supports strategic, analytic, and technology solutions for some of the world’s most recognized brands. With experience that spans clients, agencies and marketing service providers deliver CRM solutions that drive competitive advantage and sustained revenue growth.

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Merkle's Marketing Imperatives reveals the essential competencies for the Platform Marketer to make the successful transformation into a cCRM leader in the Retail & Consumer Goods sector.