More than ever, Retail Consumer Goods companies are realizing that building and maintaining relationships with end consumers is key to generating growth and vital to brand building in the digital era. Empowered consumers, personalized experiences and purchase decisions are increasingly influenced by communities and social networks. To manage seamless consumer communications while juggling all these factors requires a partner like Merkle, who is adept at distilling insights from multi-touch point data and interactions – and turning those insights into growth platforms.