In the age of digital, it’s not just our media and channels that have changed. Consumers themselves have changed. They now control and choose which marketing messages they wish to receive, when they wish to interact, and through which media they prefer the conversation to occur. The days of the one-way outbound offer, then pause ... wait … hold on … the consumer responds ... are over. Today’s consumers demand an interactive communication experience with brands, and they expect in every engagement that the retailer will know them, recognize their value, anticipate their interests, deliver personalized offers, and engage with them in media and cadence personalized to their lifestyle.
To respond to these complex consumer expectations, retailers are aggressively searching for customer relationship marketing (CRM) platforms that recognize and manage all of these iterative customer communications, irrespective of media or channel. Our IBASE Connected CRM Platform was designed specifically for specialty retailers and features a systematic way to identify, value, communicate and grow customers better than any other marketing platform in the market.
Merkle’s specialty retail clients rely on us to “deliver more than others think possible” through perpetual investment in new innovations that bring to life the promise of connected CRM.