The travel industry is becoming more customer centric with many companies launching initiatives aimed at improving the overall customer experience. More mature customer engagement strategies are producing tactics like loyalty programs and powerful technology platforms with real-time decisioning, ultimately optimizing the brand and activating the customer.
Merkle’s customer-centric approach, harnesses the proliferation of online and offline data to make informed decisions on channel spend and experience creation. Our solutions are customized to our clients’ unique challenges—never one size fits all. Clients rely on us to grow their businesses through:
In a price-driven marketplace like the travel industry, competitive advantage comes by improving loyalty-building brand experiences across offline and online channels. We do that by:
A disjointed tech stack misses opportunities to use insights across different channels and media, causing performance to suffer. To optimize technology platforms, we:
With digital spending increasing, marketers are challenged with linking the vast amount of data generated to create specific, customer-centric solutions that optimize spend. To do so, we:
Ready to master the addressable customer experience?