Travel, Media & Entertainment

Travel, Media & Entertainment (TME) companies are competing more and more for the consumer’s shrinking disposable dollar. To be successful, TME marketers now realize that building and maintaining relationships with their customers is key to generating growth and vital to building their brand in the digital era. Empowered consumers demand personalized experiences to make entertainment decisions. And they are increasingly influenced by online communities and social networks. To manage consumer communications across multiple media, while juggling all these consumer-controlled variables, requires a partner like Merkle, who extracts insights from multi-touchpoint data and interactions – and turns those insights into growth opportunities for our clients.

More than ever, travel, media & entertainment companies are realizing that building and maintaining relationships with end consumers is key to generating growth and vital to brand building in the digital era.  Merkle is adept at distilling insights from multi-channel data and interactions and turning those insights into growth platforms.

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Merkle’s Travel, Media & Entertainment (TME) practice develops and implements leading-edge strategies and industry-specific CRM solutions for some of the world’s best and most recognized TME companies. Fueled by a wealth of experience and proven success, we partner with great brands to bring customer centricity to life.

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Merkle’s TME leadership team is a dynamic and experienced group with a diverse set of capabilities. With vast experience as CRM practitioners, the team guides clients in the development of customer-centric strategies. We are committed to thought leadership, exceptional service and sustaining measurable client results.

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