Travel, Media & Entertainment (TME) companies are competing more and more for the consumer’s shrinking disposable dollar. To be successful, TME marketers now realize that building and maintaining relationships with their customers is key to generating growth and vital to building their brand in the digital era. Empowered consumers demand personalized experiences to make entertainment decisions. And they are increasingly influenced by online communities and social networks. To manage consumer communications across multiple media, while juggling all these consumer-controlled variables, requires a partner like Merkle, who extracts insights from multi-touchpoint data and interactions – and turns those insights into growth opportunities for our clients.