Chris has developed and led customer marketing strategy, initiatives and functions for more than 15 years across the media and entertainment, pharmaceutical/consumer package goods and financial services industries. At Merkle, he leads the Enterprise Strategy Group focused on integrated marketing and CRM. Most recently he spent 7 years at The Walt Disney Company leading customer relationship marketing areas at the corporate level, and at both Theme Parks and Resorts. He served as Vice President, Global Customer Managed Relationships for Walt Disney Theme Parks and Resorts, responsible for customer relationship marketing strategies and initiatives worldwide. He has also served as Vice President, Technology – Corporate Brand Management where he led CRM business and technology strategy work across Disney’s diversified businesses.

Craig is responsible for driving enterprise-level transformation and strategic organizational change for Merkle’s customers across the Travel, Media & Entertainment and Consumer Packaged Goods (CPG) industry verticals. Prior to Merkle, Frampton was Director of Global Customer Marketing at SAS, where he was responsible for transforming and leading all aspects of their customer marketing organization. Prior to SAS, he was a Sr. Manager in Capgemini’s Media and Entertainment Marketing Transformation consulting practice, where he was responsible for leading large-scale sales and marketing transformation initiatives for clients such as Warner Brothers, Warner Home Video, Sony Pictures, The Walt Disney Studio, and MGM Home Entertainment. In addition, he served as a senior leader with The Walt Disney Company, responsible for leading the functional transformation component of a global sales, marketing, and operations for Walt Disney Parks & Resorts worldwide. Frampton began his career in the Change Enablement & Transformation practice at Accenture.

CONTENT FORTHCOMING

Eileen loves marketing innovation…and getting out in front of the trends, bringing diverse elements together that drive growth and revenue in unique ways. Eileen joined Merkle in November 2010 as part of the Travel, Media & Entertainment (TME) and Consumer Packaged Goods (CPG) verticals, where her responsibilities focus on providing strategic leadership to our current and future CPG customers. Eileen brings 20+ years of CPG experience to Merkle, both client- and agency-side, and has a deep understanding of the industry from both the retailer and manufacturer point of view. She collaborates with key leaders in areas such as digital, integrated marketing, sales, finance, category management and new business opportunities.

Prior to joining Merkle, Eileen was responsible for building and managing the shopper marketing and integrated marketing processes for Del Monte Foods. Eileen also served on the executive committee for several corporate programs, including an industry study on shopper marketing. Before joining Del Monte Foods, Eileen was a founding member of PowerPact LLC, a start-up agency specializing in consumer promotions and shopper marketing. Eileen was responsible for developing integrated strategic campaigns that achieved marketing goals and sales objectives across multiple channels. She worked with several companies, including Susan G. Komen for the Cure and Fortune 500 businesses such as General Mills, Lexus, Volvo, Kroger, Target and Wal-Mart. Eileen first became involved with PowerPact through associates she worked with at Clear Channel. During her career at Clear Channel, Eileen was part of Chancellor Marketing Group, a division that developed non-traditional programs for various Fortune 1000 companies targeting specific demographics.

Eileen attended Robert Morris University and lives in Pittsburgh.