Merkle

Digital Executive CRM Exchange

Jan 2012
30

The theme of this year’s inaugural Digital CRM Executive Exchange was Using Information, Analytics and Technology to Inform Digital Media and Customer Interactions. This exclusive, invitation-only event brought together marketing executives from various industries to spend a day exchanging practical, industry-tested methods to effectively move toward digital marketing communications, not defined by media or channel but by knowledge and/or interest level of the customer.

For more information on this and other Merkle Exchanges, please contact our events team at events@merkleinc.com.


 
Welcome & CRM Meets Digital
Click here to download the Welcome and CRM Meets Digital presentation.
 
Keynote Presentation: How Data-Driven Thinking Is Transforming Digital Media Buying
Click here to download Forrester’s keynote presentation.
 
Module 1: Media & Analytics
How to Leverage the Powerful Set of New Techniques for Digital Media Buying and Program Measurement to Drive Business Results
Click here to download the Media & Analytics presentation.
 
Module 2: Search Marketing
Increasing the Value of Your Search Program Through Increased Customer Insight and Analysis.
Click here to download the Search presentation.
 
Module 3: Mobile
What Marketers Should be Doing in 2012.
Click here to download the Mobile presentation.
 
Module 4: Social
Socialize Your Site:  Integrating your website and social audiences.
Click here to download the Social presentation.