
The theme of this year’s inaugural Digital CRM Executive Exchange was Using Information, Analytics and Technology to Inform Digital Media and Customer Interactions. This exclusive, invitation-only event brought together marketing executives from various industries to spend a day exchanging practical, industry-tested methods to effectively move toward digital marketing communications, not defined by media or channel but by knowledge and/or interest level of the customer.
For more information on this and other Merkle Exchanges, please contact our events team at events@merkleinc.com.
Welcome & CRM Meets Digital
Click here to download the Welcome and CRM Meets Digital presentation.
Keynote Presentation: How Data-Driven Thinking Is Transforming Digital Media Buying
Click here to download Forrester’s keynote presentation.
Module 1: Media & Analytics
How to Leverage the Powerful Set of New Techniques for Digital Media Buying and Program Measurement to Drive Business Results
Click here to download the Media & Analytics presentation.
Module 2: Search Marketing
Increasing the Value of Your Search Program Through Increased Customer Insight and Analysis.
Module 3: Mobile
What Marketers Should be Doing in 2012.
Module 4: Social
Socialize Your Site: Integrating your website and social audiences.