The W Hotel in Ft. Lauderdale, FL

In its inaugural year, Merkle’s Marketing Technology Exchange will address how innovations in marketing technology can be effectively implemented into your marketing programs for more effective campaign management, business intelligence, analytics, database management and data processing.  The purpose of the Exchange is to bring industry peers together to share knowledge and exchange ideas for improving ROI through flexible technology solutions.

Through a series of presentations and workshops, Merkle and guest speakers will address innovations in marketing technologies through case studies and interactive discussion groups, providing attendees with a roadmap of how marketing technologies can be effectively implemented into their marketing strategies. Topics include but are not limited to:                                                          

• Data visibility / business intelligence (BI)
• Integrated Media Optimization (IMO)
• Real-time customer data integration (CDI)
• In-database analytics
• Digital data integration (DDI)
• Search
• Technology Trends

Participation in the Exchange is complimentary, by invitation only. Contact our events team at events@merkleinc.com for more information.