Merkle is proud to be a platinum sponsor at this year's directXchange event by NEMOA on March 14 - 16, 2012 at the Renaissance Boston Waterfront Hotel. This year's event is focused on Bold Ideas For Perfecting the Customer Journey.

On Wednesday, March 14 at 2:15pm and again at 3:30pm, Chris Wayman, VP & GM, Mobile at Merkle will present "The Hottest Mobile Marketing Trends for Multi-Channel Retailers."  In this session, Chris will reflect on his clients' mobile marketing experience and will share with attendees the things that he believes have made the difference in their success.  Chris will discuss acquiring new customers and reactivating existing ones; which campaigns work and which ones don't; and key metrics to track.  He will share benchmarking trends, mobile strategies and actionable tips.  Attendees should prepare for a fast paced and inspired session that will help them energize and focus their organizations towards success.

On Thursday, March 15, Rod Ford, President of CognitiveDATA - A Merkle Company, will be part of a panel of industry leaders who will be discussing the Best Kept Secrets of Leading a Successul Catalog Retail Business.  The panelists in this session will reflect on their experiences and will share key takeaways that they believe have made the difference in their successes - their fears, challenges, philosophies, mentors and more! 

Cindy Marshall, CMO of CognitiveDATA - A Merkle Company, and also the Vice President of NEMOA's Board of Directors, will be participating throughout the conference as well.  On Wednesday, March 14th at 5:30pm, Cindy will be running an Orientation for First Time Attendees & New Members and on Thursday, March 15th at 12:55pm, she will be presenting the Scholarship Awards.

For more information on the NEMOA direct Xchange and to register, please visit their conference website today!