Merkle is pleased to be the platinum sponsor at Forrester's Marketing Leadership Forum, taking place April 18 - 19, 2012 at the JW Marriott Los Angeles L.A. LIVE in Los Angeles, CA.  The theme of this year's Forum is From Cool to Critical: Creating Engagement in the Age of the Customer. 

David Williams, Chairman and CEO at Merkle will be delivering the Industry Keynote address at the Forum on Thursday, April 19 from 9:15am - 9:55am.

In his session, entitled, "Using Connected CRM to Create Sustainable Competitive Advantage Through Customer Strategy as a Business Strategy", David will discuss six core domains that must be mastered in order to create sustainable competitive advantage including:

• Creating and managing a 360º view of the customer
• Identifying, segmenting and managing high value customers
• Micro targeting, customizing and personalizing media and channel experience
• Creating metrics as currencies and measuring the incremental impact of each marketing activity
• Allocating resources that optimize ROI and long-term customer value
• Organizing in a fashion that allows them to respond to changes in customer, competitor or marketplace behaviors faster than their competition

This session will discuss these six domains and how Fortune 500 companies are incorporating them in order to implement “customer strategy as a business strategy”.

Merkle will also be exhibiting in Booth #310 at the Solutions Showcase throughout the event.

To learn more about the Forrester Marketing Leadership Forum and to register, visit their conference website today!