Press Releases

Mar 2015

Merkle Welcomes Jennifer Murphy of Legg Mason to Speak at International Women’s Day Event

Jennifer Murphy of Legg Mason will speak at Merkle's International Women's Day Event. This event is hosted by Merkle's Women in Leadership program and will take place at the company's headquarters in Columbia, Maryland on March 6, 2015

Mar 2015

Merkle Launches Proprietary Global Database: DataSource for Business

Merkle recently launched DataSource for BusinessTM, a proprietary, multi-national database that enables marketers to make intelligent and profitable marketing and prospecting decisions.

Feb 2015

Merkle Launches 2015 Marketing Imperatives, Mastering the Addressable Customer Experience

Merkle released its fourth installment of the award-winning Marketing Imperatives series. The 2015 Marketing Imperatives — Mastering the Addressable Customer Experience illustrates how to deliver a targeted, personalized experience in the mid-funnel. The Imperatives kick off a thought leadership series that will also include a webinar in the coming weeks.

Feb 2015

Merkle Partners with Adobe to Deliver Best in Class Digital Marketing Solutions for Customers

Merkle will include Adobe Marketing Cloud solutions into its CRM offering, creating a robust marketing automation solution. Adobe’s heritage of innovative, integrated solutions is complementary to Merkle’s vision of achieving truly addressable digital marketing at scale. With a mutual focus on data-driven marketing, the partnership allows Merkle to deliver unprecedented data integration and robust marketing execution for its clients.

Feb 2015

Merkle Names Rob DiCesare as Vice President, Analytics, Financial Services

Merkle announced the appointment of Rob DiCesare to vice president of analytics, financial services. DiCesare will play a leadership role in Merkle’s financial services analytics practice, delivering intelligence-driven marketing solutions and enabling the agency’s banking clients to grow effectively.

Feb 2015

Merkle Launches Atlas Advertising Partnership

Merkle announced a strategic partnership with Atlas (a Facebook company), an ad serving and measurement platform that allows brands to reach people across multiple devices. The partnership will expand Merkle’s people based marketing capabilities, enabling targeting and measurement across devices leveraging Facebook identity data.

Feb 2015

Merkle Names Olaf Tennhardt, Senior Vice President, Technology Solutions Group

Merkle announced the appointment of Olaf Tennhardt, senior vice president, Technology Solutions Group (TSG), Insurance vertical. In this role, Tennhardt will help guide Merkle’s clients in the insurance space in CRM deployment and ensure the businesses possess the tools and training to generate sales.

Feb 2015

Merkle's Consumer Survey Reveals That Shoppers Want Mobile and Personalized Digital Interactions While Shopping

Merkle released the findings from its Retail Consumer Sentiment Survey, during the 2014 holiday shopping season. The results conclude that consumer expectations and behaviors signal the potential for retailers in 2015 to create the next generation of personalized digital interactions.

Jan 2015

Merkle Names John Padwick as Vice President, Vertical Markets, Travel

Merkle announced the appointment of John Padwick to vice president, Travel. In this role, Padwick will lead the growth efforts for Merkle’s Travel practice and will provide expertise in bringing innovative data, analytic and technical marketing solutions to top travel and hospitality clients.

Jan 2015

Merkle Announces Inaugural Women in Leadership Speaker Series

Merkle announced its inaugural Women in Leadership speaker series. On January 14, 2015 in New York City, Merkle welcomes Cathie Black, celebrated publisher, businesswoman and writer to address attendees at the first event planned in the series this year. The speaker series, which is one element of Merkle’s Women in Leadership program, started out as an internal initiative that Merkle is now extending to include Merkle clients and industry peers.

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Contact Jeaneen Andrews-Feldman