The second webinar in the Marketing Imperatives series, entitled " Building Your Technology Platform for Connected CRM," took place on Thursday, April 18, 2013 and was led by Matt Mobley, Chief Digital Strategy Officer for Merkle.
The first in Merkle's Marketing Imperatives webinar series kicked off on Tuesday, April 16, with a session entitled "Creating Your Customer Currencies," led by Ron Park, VP, Group Leader, Merkle.
We invite you to join us for the third in Merkle's three part complimentary Financial Services & Insurance webinar series "Activating the Digital Marketing Value Chain." The series focuses on Merkle's industry-specific point of view on how the new digital marketing value chain is taking shape, how it impacts financial services and insurance firms; and how to enable the critical strategic capabilities required for connected CRM.
On November 14th, 2012, Merkle hosted a complimentary Specialty Retail webinar entitled "Connected CRM: Customer Strategy as a Business Strategy in Specialty Retail ".
The second in Merkle's three part complimentary Financial Services & Insurance webinar series "Activating the Digital Marketing Value Chain," focused on Merkle's industry-specific point of view on how the new digital marketing value chain is taking shape, how it impacts financial services and insurance firms; and how to enable the critical strategic capabilities required for connected CRM.
Merkle's John Lee, SVP and Insurance & Wealth Management Practice Leader and Jon Kaplan, Managing Director, US Sales for Google, hosted a complimentary webinar on Thursday, November 8th focused on the "Emerging Trends in the Digital Landscape."
Merkle's Pete Mehr, PhD and Deb Furey hosted a complimentary webinar on Thursday, September 27 focused on Connected CRM: Developing Sustainable Competitive Advantage in the Changing Life Sciences Industry.
The third in our CMO Blueprint webinar series dedicated to 2012 Marketing Imperatives for CMOs will focus on building a brand experience that is personal and meaningful for your customers.