The third webinar in the series will take place on May 2. This session, entitled "Customer Experience & Communication Management," will be led by Mark Weninger, Chief Creative Officer and Agency Group leader, Merkle. The focus of this webinar will be how to make your brand experience a personal one.

You will come away from this webinar with a better understanding of:

• How to effectively create communications that deliver a consistent universal brand experience that's unique at the customer level
• The importance of developing a strong intersection among technology, analytics, creative and media
• How to facilitate an active, integrated experience from every aspect of interaction

This webinar has been archived and can be accessed anytime, on demand.