Customer Centricity truly is a topic that is top-of-mind for all of us in marketing today. The Path to Customer Centricity webinar was presented by Merkle in partnership with Forrester Research to discuss Integrated Customer Marketing (ICM)™ and how organizations can build customer strategy as a business strategy. The initiative is a journey that involves a stepwise approach to moving from a product-centric organization to one which places the customer at the center of its business strategy.

If you were unable to attend the session, or if you attended and would like to share what you learned with colleagues, we invite you to download an abridged version of the presentation deck by clicking the link below.