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MASTERING THE ADDRESSABLE CUSTOMER EXPERIENCE
MERKLE'S 2015 PERFORMANCE MARKETING EXECUTIVE SUMMIT
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Merkle’s Performance Marketing Summit is an invitation-only event that brings together hundreds of marketing leaders from Fortune 1000 companies for two and a half days of keynote presentations, intensive break-out sessions, one-on-one guru meetings, and a little fun along the way. For a sampling of what the Summit is all about, take a look at these videos. The first is the kick-off video that set the stage for this year’s theme of Mastering the Addressable Customer Experience, which expanded upon the content in our 2015 Marketing Imperatives. And the second is a wrap-up that shares some of the most memorable highlights from the sessions, networking, and social interactions.

 

Live from the Summit: Keynote Sessions

Mastering the Addressable Customer Experience

Presented by: David Williams, Chairman & CEO, Merkle

 

Execute on the 3 Cs of the Addressable Customer Experience

Presented by: Adam Lavelle, Chief Growth Officer, Digital, Merkle

Rationalize the Mid-Funnel Supply Chain

Presented by: John Lee, EVP & Chief Strategy Officer, Merkle

 

Consolidate the Addressable Funnel Technology Stack

Presented by: Matt Mobley, EVP & Chief Technology Officer, Merkle

Meet a Platform Marketer

Does User Experience Ever Play into SEO?

Adam Audette, Senior Vice President of SEO at Merkle, discusses the impact on search engine optimization when you consider the user experience while building your website. 

The Rise of the Platform Marketer

Craig Dempster, co-author of The Rise of the Platform Marketer, discusses addressability at scale and the competencies that marketers need to be successful in leveraging it. 

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