This invitation-only Summit will expand on the recently released 2015 Marketing Imperatives and will dive deeper into the opportunity of addressability at scale that is enabled by the digital audience platforms. Keynote addresses, panel discussions and breakouts will dissect this opportunity and equip attendees with the skills required to capitalize on it by reimagining the approach to customer acquisition and retention as well as identify the necessary steps to pave the way for addressable customer experiences and how to craft them by building personalized messaging on data insights. Read the Top 10 reasons to attend »
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Head of Audience Management, Digital Marketing, Adobe
Amit Ahuja is the Head of Adobe’s Audience and Planning businesses. In this role he is responsible for leading the strategic direction and execution across both initiatives. Prior to this role, Amit spent 7 years in Adobe’s Corporate Development Group where he executed numerous transactions including acquisitions of Omniture, Scene7, Efficient Frontier, Demdex and Auditude. Amit joined Adobe via the acquisition of Macromedia where he was in the Corporate Development Group focusing on mobile and video. Amit began his career at Hambrecht & Quist as a technology investment banker and also spent several years at a technology start up. Amit has a B.S. from University of California, Berkeley and a MBA from UCLA’s Anderson School of Management.
Global Marketing Vice President of Digital, Technology and Innovation, Dell
Monique is Vice President of Dell’s Global Digital, Technology and Marketing Innovation efforts, where she leads the strategy, development, and implementation of customer-centric, agile, and data driven modern marketing efforts. Her team’s responsibilities span strategy and change management across customer experience design, technology identification and implementation, agency and media, and global digital including content, mobile, communities, and social.
Prior to her current position, Monique was Vice President of Global Brand, Digital and Solutions Marketing and drove the planning, integration and execution of Dell’s brand and solutions marketing strategies and initiatives including B2B digital programs, omni-channel marketing, sponsorships, and product placement.
President & CTO, Ion Interactive
AVP Segmentation & Consumer Insights, MetLife
Stephanie Cochinos is the AVP of Segmentation & Consumer Insights for MetLife Direct, leading the team responsible for accelerating growth and profitability by infusing a customer-first approach into product development, marketing, sales, and customer service.
With 15 years of consulting and industry experience, Ms. Cochinos has held marketing, strategy and interim management roles across industries. Prior to joining MetLife she served with TIAA-CREF in Competitive Intelligence and the Revenue Enhancement division of Alvarez & Marsal.
Ms. Cochinos holds a Bachelor of Arts degree from Georgetown University and a Master's in Business Administration from the University of Pennsylvania, Wharton School of Business. She currently serves on the board of The WSDMTM, an empowerment salon designed to help women become more aware of the infinite possibilities in life by sharing in the authentic, inspiring wisdom of other women.
Vice President, Media and Analytics, The Hartford
Gary Coleman is Vice President of Media and Analytics at The Hartford. Gary joined The Hartford in 2012 and is responsible for direct marketing programs for the Personal Lines insurance business. His responsibilities include marketing analytics, CRM database management, and the buying/optimization of TV, online, direct mail, and print media.
Prior to joining The Hartford, Gary spent eight years as the VP of Marketing and Analytics at GMAC where he managed the Insurance division’s direct marketing organization. Before that he was a Senior Manager in Accenture’s strategy consulting practice serving the high tech industry.
Gary is a California native, considers Atlanta his home, and currently lives just outside of Hartford, Connecticut. Gary earned a bachelor’s degree in Economics from Brigham Young University and an MBA from Stanford University.
SVP, Marketing, Sony Corporation of America
As Senior Vice President, Marketing, Steven Fuld is responsible for all Sony Corporation of America marketing activities. Collaborating with Tokyo HQ and U.S. Business Units’ marketing teams, his key areas of focus include Brand Management, AOR Management, Marketing Technology Innovation, Consumer Insights, Customer Journey Design & Execution and Branded Integration.
Mr. Fuld also leads the Sony Rewards and Sony and PlayStation credit card programs. Sony Rewards collaborates with, and provides capabilities and loyalty marketing expertise to, other parts of Sony to help increase customer engagement, loyalty and brand preference, and also drive incremental sales.
The SCA Marketing Team is responsible for management and programming of Sony.com, and various social channels in the U.S., driving innovation and marketing best practices in deploying 1:1 marketing strategies.
Chief Global Revenue Officer, The Weather Company
As chief global revenue officer for The Weather Company, Curt Hecht is responsible for the overall strategic definition and management of Weather’s domestic and international business development, local platform development, and ad sales revenue generation. This includes oversight of all aspects of sales operations for the company's category-leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes.
Under Hecht’s leadership, The Weather Company sales team has achieved a number of notable accomplishments. He launched the company’s WeatherFX division in late 2012, signaling Weather’s revolutionary move to an entirely new sales strategy centered around using weather data and predictive analytics. The division’s WeatherFX platform was created to help marketers leverage local weather conditions and other factors to deliver highly relevant advertising messaging to consumers across Weather’s properties as well as off channel. Hecht also greatly enhanced the company’s automated sales capabilities, which included launching a programmatic sales team.
Vice President of Product Strategy, RedPoint Global
Jason is dedicated to improving the operations of modern marketers. As Vice President of Product Strategy, Jason works closely with the RedPoint Global product team to develop tools that simplify the conduit from data to action, regardless of data complexity, analytics sophistication or channel delivery. Prior to joining RedPoint, Jason was a senior analyst with Forrester Research, speaking, writing and consulting on marketing technology and customer analytics. Jason also led the Advanced Analytics team at Supervalu improving marketing performance through highly developed uses of data.
Global Head of Media Sales, AOL
With over 25 years media sales and marketing, Jim is currently Global Head of Media Sales for AOL Advertising based in New York City. Jim manages the global team responsible for selling digital content advertising to advertising agencies and global business through a staff of 600+ responsible for $1B+ in revenue. Jim joined AOL in 2009 as SVP of AOL Advertising’s Advance Sales team, which focused on national and regional advertisers as well as new business. He’s also been VP of Product Sales, managed AOL’s Search and Sponsored Listings business, and helped launch and manage AOL’s self-service advertising platform, Ad Desk.
Jim is the incoming Chairman of the Board of Directors for the American Advertising Federation (AAF). He also serves on the Board of Directors for Ad Council and Interactive Advertising Bureau (IAB) and is a former member of the Board of Directors for the Boston Ad Club.
Jim spent three years at Google, where he was National Sales Manager for Google's Agency Activation Team based out of the Cambridge office. Jim joined Google in the fall of 2006 as Senior Account Executive on the Northeast Tech B2B team.
Prior to Google, Jim spent four years as Sales Manager at WLVI-TV, Boston's WB, a Tribune Broadcasting station. He has also held various sales and marketing positions including Brand Marketing Manager at Miller Brewing Company and radio sales at Kiss 108FM, Boston.
A native Bostonian, Jim is a lifelong Red Sox fan and cheers for all things Boston sports, including his Alma Mater Boston College Eagles. When not slinging ads for AOL, Jim lives in Cohasset, MA with his wife Katie and 3 sons.
Director, Media Strategy & Marketing Technology, Decker Brands
Richard is helping Deckers’ evolve from a great branding company into a consumer-centric, omnichannel marketing organization. He is currently leading initiatives to develop a foundational marketing database, integrate personalization tools and train the marketing organization in the art of modern digital marketing. This exciting work is driving massive evolution of roles, processes and measurements.
Prior to Deckers, Richard designed consumer communication strategies for premier brands including Gillette, Disney, Honda. Richard is a Capricorn and thinks the burrito is the perfect food.
Head of Ad Tech Ecosystem & Identity, Facebook
Scott Shapiro joined the Monetization team at Facebook in 2010 and leads Facebook’s Ad Tech product ecosystem and identity strategy. He focuses on how Facebook builds, buys and partners with companies across the ad technology landscape. He's launched and scaled several advertising products across targeting, creative and delivery. Prior to Facebook, Scott held roles in venture capital and consulting. Scott earned a BS in Computer Science from UC San Diego and an MBA from UC Berkeley.
Carmen Simon, PhD
Cognitive Neuroscientist, Rexi Media
Carmen is a published author and a frequent keynote speaker at conferences in the U.S., Canada, Europe and Asia. She holds two doctorates, one in instructional technology and one in cognitive psychology. Carmen’s presentation brain science coaching helps business professionals motivate listeners and stand out from too much sameness in the industry.
Vice President of Marketing Strategy for Digital Marketing, Adobe Marketing Cloud
As vice president of Marketing Strategy, Suresh Vittal creates and drives implementation of go-to-market initiatives across the Digital Marketing business at Adobe, including the six solutions and core services within the Adobe Marketing Cloud, Adobe Primetime, PhoneGap for Enterprise and Digital Publishing Suite.
Vittal joined Adobe through the company’s acquisition of Neolane in 2013 where he served as chief product officer. Vittal oversaw integration of the Neolane’s technology to create Adobe Campaign - the sixth Adobe Marketing Cloud solution. Prior to Neolane, he was instrumental in establishing and scaling the Customer Intelligence practice at Forrester Research, which focused on enterprise marketing technologies, database marketing strategies, and customer analytics.
President & CEO, Nutrisystem
Dawn Zier is President and Chief Executive Officer of Nutrisystem, an innovative provider of weight loss programs offering a wide variety of home- delivered, nutritionally balanced meal plans, retail products and advanced digital tools.
Since taking the helm in late 2012, Dawn has embarked on an ambitious 4-point turnaround plan for Nutrisystem. This encompassed bringing in a new management team, enhancing the company’s integrated / ecommerce marketing capabilities, and introducing several new product lines and food selections, a breakthrough digital weight loss tool and industry-first retail offerings. Her mission in 2013 was to fix it fast; 2014 and beyond is about innovation and growth. She also has put in place a facts-based culture that drives a focus on priorities, accountability, customer-centricity, and teamwork.
Dawn comes to Nutrisystem with a unique background combining a deep understanding of consumer trends and direct marketing, a trained engineer's passion for precision and data, and years of business leadership.
Palmer House Hotel
This historic property, with an opulent frescoed lobby, is located in Chicago’s iconic Loop District. Originally built as a wedding present for Bertha Honore by her groom, Potter Palmer, the Palmer House Hotel is a historic city-center landmark with a legacy of romance. Guests are treated to the ultimate experience in luxury from the moment they arrive in the two-story, gilded lobby with a formal staircase, marble-topped tables, velvet seating, and a ceiling mural depicting characters from Greek mythology.
The epitome of a grand hotel, the Palmer House is within walking distance of the renowned Art Institute, famed Magnificent Mile, and within one mile of Lake Michigan.
And did you know ... The brownie was invented at the Palmer House when Bertha Palmer requested a dessert for ladies attending the Chicago 1893 World's Fair!