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MERKLE'S 2016

Performance Marketing Executive Summit
Memphis, TN | June 7-9

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Since Facebook coined the term “people-based marketing” in 2014, it’s garnered massive attention, and for good reason. The ability to shift your focus from devices to the individuals using those devices offers a promise of highly targeted and relevant ad content that the marketing world has never experienced. People-based marketing creates enormous potential to simultaneously increase conversion, ROI, and the overall customer experience. The downside? It’s extremely difficult to properly implement.

Merkle’s 2016 Performance Marketing Summit has one objective: mold you into a people-based marketing virtuoso.

  • We will cover Enablement — the technology, data infrastructure, and analytics approach you need to make people-based marketing possible.
  • We will focus on Activation — how to use statistical insight to deliver personalized, optimized experiences to each customer.
  • We will discuss Transformation — the high-level customer strategy that ties it together across the enterprise and brings people-based marketing to life.

We look forward to you joining us to gain the tools and knowledge that will make your company one of the pioneers in people-based marketing. Get a feel for this year's event by viewing our highlights video from last year's Summit in Chicago.

WHY ATTEND

1

Understand The Greatest Opportunity In Marketing:
The ability to directly target your ideal customers with tailored messaging has enormous ramifications for short-term sales and long-term loyalty. Get a clear vision for your company’s approach to people-based marketing. 

2

Get a Head Start on Your Competitors:
Many companies are already advertising on addressable platforms, but not all have the technology and perspective to do so effectively. Connect with your customers before your competitors to gain a decided competitive advantage.

3

Be On The Forefront Of The Hottest Trend In Marketing:
People-based marketing is being hyped everywhere you look. You’ll learn exactly how to serve the ideal experience to each customer at every interaction.

4

Identify More High-Value Prospects:
Learn to target the highest value consumers by understanding your customers’ lifetime value and identifying similar prospects. Then automate the optimization process.

5

Make Your Marketing Spend More Efficient:
By knowing more about who you’re targeting, you can streamline your audiences and your media choices, reducing wasted spend.

6

Reduce Wasteful Overlap In Channels:
Messaging should work together across channels to advance the customer journey. Learn how to avoid hitting the wrong customers with the wrong messages.

7

Network With Top-Level Marketing Execs:
You’ll spend a significant portion of your time connecting with top marketing executives from Fortune 1000 brands and leading nonprofits who are facing the same marketing challenges as you.

8

Address Your Specific Challenges:
In our guru sessions, you’ll sit down one-on-one with capability experts who can walk you through the best approach for your unique challenges.

9

Have Fun In One Of The World’s Best Cities: 
The Peabody Hotel is one of Memphis’s premier hotels, and with several fun activities in the city and a great wrap-up party, you’ll fit lots of fun in with the learning and networking.

10

Registration is Free:
Our partnerships are most effective if everyone is on the same page. We want you to be on the cutting edge, so we’ve made registration complimentary to all attendees.

Memphis, Tennessee

Built on the shores of the Mississippi River, Memphis is a city of music, food, history, and heritage. Home of the Blues, Birthplace of Rock ‘n’ Roll, BBQ Pork Capital of the World, Memphis has a rich and eclectic history.

ACTIVITIES

  • Through the Gates of Graceland

    Experience Elvis! More than 30 years after his death, experience life as Elvis did. The journey through Graceland includes the Jungle Room, racquetball court, and Meditation Garden (where Elvis rests). After the mansion tour, visit the Automobile Museum (including the famous pink Cadillac) and his custom jets! 

  • National Civil Rights Museum Tour

    Drive through downtown Memphis past the legendary Beale Street, Sun Studios, and South Main Arts District to the National Civil Rights Museum located at the Lorraine Motel (where Dr. Martin Luther King Jr. was assassinated). The museum chronicles the Civil Rights Movement from slavery to present-day. 

  • Let's BBQ

    Beale Street’s beloved BBQ connoisseurs of Blues City Café will help create your own Memphis BBQ Sauce & Rub. Blend your own seasoning and create your own sauces while sampling authentic Memphis sausage & cheese trays! Consult with the Award-Winning Memphis in May BBQ Team members who will share tips & tricks of the trade. Then let the judging begin!

  • Bike Memphis

    Memphis is quickly becoming one of the best biking towns in America! Get off the tourist beat, enjoy a tour of downtown Memphis and see famous sites including Mississippi River, Mud Island, South Main, Beale Street and more!

  • St Jude's – Patient Care Packages

    Learn more about Memphis-based St. Jude Children’s Research Hospital with a special guest speaker. Give back to this amazing organization by creating chemo kits and entertainment packs for patients.

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