Merkle’s Performance Marketing Summit is an invitation-only event that brings together hundreds of marketing leaders from Fortune 1000 companies for two and a half days of keynote presentations, intensive break-out sessions, one-on-one guru meetings, and a little fun along the way. For a sampling of what the Summit is all about, take a look at these videos. The first pulls together six of the best insights related to this year's theme of Mastering the Addressable Customer Experience, which expanded upon the content in our 2015 Marketing Imperatives. And the second is a wrap-up that shares some of the most memorable highlights from the sessions, networking, and social interactions.
Adam Audette, Senior Vice President of SEO at Merkle, discusses the impact on search engine optimization when you consider the user experience while building your website.
Craig Dempster, co-author of The Rise of the Platform Marketer, discusses addressability at scale and the competencies that marketers need to be successful in leveraging it.
Dave Braun discusses the analytical approach Merkle | New Control takes to message clarity and proven performance creative.
Thomas Byrne of Periscopix, a Merkle Company, discusses the recent acquisition and how it helps both companies create better customer experiences.
Patrick Hounsell discusses how the rise of addressable audience platforms and social media give brands more opportunities to target the right customers.
Jose Cebrian, Senior Vice President of Email at Merkle, discusses how timing and messaging must combine to deliver meaningful, relevant, and effective emails in today's world of personalization.
Dave Paulus discusses how addressable media has enabled one-to-one conversations in the B2B space, allowing companies to target specific people in B2B sales.
Adam Mincham discusses the importance of content, context, and connectivity when helping B2B marketers address their most valuable customers.
Anitha Somanahally talks about how Merkle’s involvement has helped Abbvie’s CRM journey.
Matt Mobley discusses the three most important considerations for a brand who wants a unified and effective view of its data.
Global Marketing Vice President of Digital, Technology and Innovation, Dell
Monique is Vice President of Dell’s Global Digital, Technology and Marketing Innovation efforts, where she leads the strategy, development, and implementation of customer-centric, agile, and data driven modern marketing efforts. Her team’s responsibilities span strategy and change management across customer experience design, technology identification and implementation, agency and media, and global digital including content, mobile, communities, and social.
Prior to her current position, Monique was Vice President of Global Brand, Digital and Solutions Marketing and drove the planning, integration and execution of Dell’s brand and solutions marketing strategies and initiatives including B2B digital programs, omni-channel marketing, sponsorships, and product placement.
Head of Ad Tech Ecosystem & Identity, Facebook
Scott Shapiro joined the Monetization team at Facebook in 2010 and leads Facebook’s Ad Tech product ecosystem and identity strategy. He focuses on how Facebook builds, buys and partners with companies across the ad technology landscape. He's launched and scaled several advertising products across targeting, creative and delivery. Prior to Facebook, Scott held roles in venture capital and consulting. Scott earned a BS in Computer Science from UC San Diego and an MBA from UC Berkeley.
Vice President, Head of National Advertising Sales, DIRECTV, Inc.
Jason Brown is Vice President, Head of National Advertising Sales for DIRECTV, Inc.
Jason is an experienced sales leader with a proven track record of developing emerging video networks using data driven solutions. His leadership includes growing revenue for both established and start-up organizations.
In his current role at DIRECTV, Jason is responsible for the total national sales revenue including the largest HH level addressable TV product in the industry. As is evident from each DIRECTV (DTV: Nasdaq) quarterly earnings report dating back to Q1 2013, growth for national sales has significantly outpaced the marketplace under his leadership
Head of Audience Management, Digital Marketing, Adobe
Amit Ahuja is the Head of Adobe’s Audience and Planning businesses. In this role he is responsible for leading the strategic direction and execution across both initiatives. Prior to this role, Amit spent 7 years in Adobe’s Corporate Development Group where he executed numerous transactions including acquisitions of Omniture, Scene7, Efficient Frontier, Demdex and Auditude. Amit joined Adobe via the acquisition of Macromedia where he was in the Corporate Development Group focusing on mobile and video. Amit began his career at Hambrecht & Quist as a technology investment banker and also spent several years at a technology start up. Amit has a B.S. from University of California, Berkeley and a MBA from UCLA’s Anderson School of Management.
CTO & Founder, Tealium
Mike Anderson founded Tealium in 2008 and has served as the chief architect behind the company’s market-leading tag management and unified marketing platforms. He previously worked at WebSideStory (Adobe Systems), where he served as a senior engineer on the core architecture team. As the builder and leader of the company’s professional services team, he oversaw analytics tag implementations for Disney, Best Buy, Target, Cisco, Citi, FedEx, and more.
CEO, Hawthorne Advisors, LLC.
President & CTO, Ion Interactive
Director of Digital Analytics & Reporting, Lincoln Financial Group
Joe Brown is the director of Digital Analytics & Reporting for Lincoln Financial Group. He is responsible for designing and implementing digital data capabilities. Joe has more than 15 years of digital technology and analytics experience that spans a wide variety of industries. He specializes in tag-based marketing technologies and data collection. Former employers include Cadient Group, where he grew a digital analytics consulting practice that provided services for healthcare companies such as Pfizer, Astra Zeneca, Novartis, Shire and J&J, as well as Ricoh (f.k.a. Ikon Office Solutions) and Comcast, where he practiced as an analyst and worked to implement each company’s first tag-based web analytics platforms.
Director of Loyalty Marketing, 1-800-Flowers.com, Inc.
Rahul joined the 1-800-Flowers.com team in January 2013 and leads the loyalty marketing efforts for 1-800-Flowers.com family of brands. In his 2 plus years at 1-800-Flowers.com Rahul has led the migration of the Celebrations Rewards program to 500 Friends (Merkle) and the expansion of the program from a single brand to the entire family of brands. Aside from making sure that 1-800-Flowers.com maximizes the life time value of every customer, Rahul is responsible for increasing the number of multi-brand customers across the enterprise. Prior to joining 1-800-Flowers.com, Rahul worked at Direct Brands for over 12 years in numerous Marketing and New Business Development roles. Rahul has a BBA in Operations Management from Baruch College and a MBA in Marketing and E-Business from Fordham University.
AVP Segmentation & Consumer Insights, MetLife
Stephanie Cochinos is the AVP of Segmentation & Consumer Insights for MetLife Direct, leading the team responsible for accelerating growth and profitability by infusing a customer-first approach into product development, marketing, sales, and customer service.
With 15 years of consulting and industry experience, Ms. Cochinos has held marketing, strategy and interim management roles across industries. Prior to joining MetLife she served with TIAA-CREF in Competitive Intelligence and the Revenue Enhancement division of Alvarez & Marsal.
Ms. Cochinos holds a Bachelor of Arts degree from Georgetown University and a Master's in Business Administration from the University of Pennsylvania, Wharton School of Business. She currently serves on the board of The WSDMTM, an empowerment salon designed to help women become more aware of the infinite possibilities in life by sharing in the authentic, inspiring wisdom of other women.
Vice President, Media and Analytics, The Hartford
Gary Coleman is Vice President of Media and Analytics at The Hartford. Gary joined The Hartford in 2012 and is responsible for direct marketing programs for the Personal Lines insurance business. His responsibilities include marketing analytics, CRM database management, and the buying/optimization of TV, online, direct mail, and print media.
Prior to joining The Hartford, Gary spent eight years as the VP of Marketing and Analytics at GMAC where he managed the Insurance division’s direct marketing organization. Before that he was a Senior Manager in Accenture’s strategy consulting practice serving the high tech industry.
Gary is a California native, considers Atlanta his home, and currently lives just outside of Hartford, Connecticut. Gary earned a bachelor’s degree in Economics from Brigham Young University and an MBA from Stanford University.
Head of Consumer Marketing and Market Insights, EmblemHealth
Shirish Dant is a healthcare strategy and marketing executive with a track record of driving profitable growth through strategic planning, direct-to-consumer marketing, product innovation, consumer and provider engagement, and ROI-driven marketing strategy in managed care industry. He is currently director and head of consumer marketing and market insights at EmblemHealth where he manages a team of 10 and a budget of over $12M.
Prior to EmblemHealth, Shirish has worked or consulted with companies such as Aetna, Ford Motor Company, Gallup and Citibank. He has a Ph.D. in Marketing from Penn State and a M.Sc. in Economics from BITS, Pilani in India. He resides in Connecticut with his wife and son.
SVP, Marketing, Sony Corporation of America
As Senior Vice President, Marketing, Steven Fuld is responsible for all Sony Corporation of America marketing activities. Collaborating with Tokyo HQ and U.S. Business Units’ marketing teams, his key areas of focus include Brand Management, AOR Management, Marketing Technology Innovation, Consumer Insights, Customer Journey Design & Execution and Branded Integration.
Mr. Fuld also leads the Sony Rewards and Sony and PlayStation credit card programs. Sony Rewards collaborates with, and provides capabilities and loyalty marketing expertise to, other parts of Sony to help increase customer engagement, loyalty and brand preference, and also drive incremental sales.
The SCA Marketing Team is responsible for management and programming of Sony.com, and various social channels in the U.S., driving innovation and marketing best practices in deploying 1:1 marketing strategies.
VP eBusiness, MetLife
Melissa Grady joined MetLife in in 2013 to lead eMarketing on the Global eBusiness team. She brings a passion for driving results with a data driven approach to delivering targeted media programs and insights by leveraging industry leading practices and technology.
Melissa was previously at Motorola Mobility where she led the charge on re-launching Motorola’s e-commerce initiative, bringing triple digit growth in a matter of weeks. By combining traditional CRM with display and analytics, Motorola was able to develop a data driven, closed loop program. She first came to Motorola to build and launch the Global CRM practice. The global program was executed off a single data platform and touched several million people every month
Global Vice President, Digital Marketing, Schneider Electric
At Schneider Electric, Evan is responsible for the transformation of the global direct marketing initiatives into a flexible and agile digital team. The primary goal of the team is to build a global & scalable multi-channel marketing strategy that will accelerate the stages of the lead life cycle from anonymous web visitors to closed-won revenue utilizing paid, owned and earned medias. Evan's rich background in public relations, media, direct, events, web, database marketing and analytics bring a unique perspective to the integration and data challenges we face in the industry today.
Vice President of Product Strategy, RedPoint Global
Jason is dedicated to improving the operations of modern marketers. As Vice President of Product Strategy, Jason works closely with the RedPoint Global product team to develop tools that simplify the conduit from data to action, regardless of data complexity, analytics sophistication or channel delivery. Prior to joining RedPoint, Jason was a senior analyst with Forrester Research, speaking, writing and consulting on marketing technology and customer analytics. Jason also led the Advanced Analytics team at Supervalu improving marketing performance through highly developed uses of data.
Global Head of Media Sales, AOL
With over 25 years media sales and marketing, Jim is currently Global Head of Media Sales for AOL Advertising based in New York City. Jim manages the global team responsible for selling digital content advertising to advertising agencies and global business through a staff of 600+ responsible for $1B+ in revenue. Jim joined AOL in 2009 as SVP of AOL Advertising’s Advance Sales team, which focused on national and regional advertisers as well as new business. He’s also been VP of Product Sales, managed AOL’s Search and Sponsored Listings business, and helped launch and manage AOL’s self-service advertising platform, Ad Desk.
Jim is the incoming Chairman of the Board of Directors for the American Advertising Federation (AAF). He also serves on the Board of Directors for Ad Council and Interactive Advertising Bureau (IAB) and is a former member of the Board of Directors for the Boston Ad Club.
Jim spent three years at Google, where he was National Sales Manager for Google's Agency Activation Team based out of the Cambridge office. Jim joined Google in the fall of 2006 as Senior Account Executive on the Northeast Tech B2B team.
Prior to Google, Jim spent four years as Sales Manager at WLVI-TV, Boston's WB, a Tribune Broadcasting station. He has also held various sales and marketing positions including Brand Marketing Manager at Miller Brewing Company and radio sales at Kiss 108FM, Boston.
A native Bostonian, Jim is a lifelong Red Sox fan and cheers for all things Boston sports, including his Alma Mater Boston College Eagles. When not slinging ads for AOL, Jim lives in Cohasset, MA with his wife Katie and 3 sons.
Director, Media Strategy & Marketing Technology, Decker Brands
Richard is helping Deckers’ evolve from a great branding company into a consumer-centric, omnichannel marketing organization. He is currently leading initiatives to develop a foundational marketing database, integrate personalization tools and train the marketing organization in the art of modern digital marketing. This exciting work is driving massive evolution of roles, processes and measurements.
Prior to Deckers, Richard designed consumer communication strategies for premier brands including Gillette, Disney, Honda. Richard is a Capricorn and thinks the burrito is the perfect food.
Carmen Simon, PhD
Cognitive Neuroscientist, Rexi Media
Carmen is a published author and a frequent keynote speaker at conferences in the U.S., Canada, Europe and Asia. She holds two doctorates, one in instructional technology and one in cognitive psychology. Carmen’s presentation brain science coaching helps business professionals motivate listeners and stand out from too much sameness in the industry.
Global Marketing Technology Director, Dell
Laura is Dell’s Global Marketing Technology director where she is responsible for driving the design, development and implementation of the technology, processes and training efforts necessary to transform Dell in to an Omni-Channel, data-driven organization. Her team’s responsibilities span strategy and change management across Dell’s marketing’s technology portfolio.
Prior to her current position, Laura led the Global Media Innovation team and drove the planning, selection and deployment of Dell’s global programmatic advertising stack including a data management platform (DMP), dynamic content optimization (DCO) and demand-side platform (DSP). Over the years Laura has held multiple innovation-oriented jobs including serving as Dell’s first online business manager in China, first eCRM Director and first Media Innovation Director.
Laura joined Dell in 1998 and has held multiple management roles in marketing and eCommerce. She spent twelve years in Asia managing country-based roles in Australia and China and regional roles based in Sydney. Laura has Bachelor of Arts degrees in Chemistry and Spanish from The College of St. Benedict.
Director, CRM, Abbvie
Vice President of Marketing Strategy for Digital Marketing, Adobe Marketing Cloud
As vice president of Marketing Strategy, Suresh Vittal creates and drives implementation of go-to-market initiatives across the Digital Marketing business at Adobe, including the six solutions and core services within the Adobe Marketing Cloud, Adobe Primetime, PhoneGap for Enterprise and Digital Publishing Suite.
Vittal joined Adobe through the company’s acquisition of Neolane in 2013 where he served as chief product officer. Vittal oversaw integration of the Neolane’s technology to create Adobe Campaign - the sixth Adobe Marketing Cloud solution. Prior to Neolane, he was instrumental in establishing and scaling the Customer Intelligence practice at Forrester Research, which focused on enterprise marketing technologies, database marketing strategies, and customer analytics.
President & CEO, Nutrisystem
Dawn Zier is President and Chief Executive Officer of Nutrisystem, an innovative provider of weight loss programs offering a wide variety of home- delivered, nutritionally balanced meal plans, retail products and advanced digital tools.
Since taking the helm in late 2012, Dawn has embarked on an ambitious 4-point turnaround plan for Nutrisystem. This encompassed bringing in a new management team, enhancing the company’s integrated / ecommerce marketing capabilities, and introducing several new product lines and food selections, a breakthrough digital weight loss tool and industry-first retail offerings. Her mission in 2013 was to fix it fast; 2014 and beyond is about innovation and growth. She also has put in place a facts-based culture that drives a focus on priorities, accountability, customer-centricity, and teamwork.
Dawn comes to Nutrisystem with a unique background combining a deep understanding of consumer trends and direct marketing, a trained engineer's passion for precision and data, and years of business leadership.