This invitation-only Summit will expand on the recently released 2015 Marketing Imperatives and will dive deeper into the opportunity of addressability at scale that is enabled by the digital audience platforms. Keynote addresses, panel discussions and breakouts will dissect this opportunity and equip attendees with the skills required to capitalize on it by reimagining the approach to customer acquisition and retention as well as identify the necessary steps to pave the way for addressable customer experiences and how to craft them by building personalized messaging on data insights. Read the Top 10 reasons to attend »
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Vice President Marketing, Dell
Monique is Vice President of Dell’s Global Digital, Technology and Marketing Innovation efforts, where she leads the strategy, development, and implementation of customer-centric, agile, and data driven modern marketing efforts. Her team’s responsibilities span strategy and change management across customer experience design, technology identification and implementation, agency and media, and global digital including content, mobile, communities, and social.
Prior to her current position, Monique was Vice President of Global Brand, Digital and Solutions Marketing and drove the planning, integration and execution of Dell’s brand and solutions marketing strategies and initiatives including B2B digital programs, omni-channel marketing, sponsorships, and product placement.
Chief Global Revenue Officer, The Weather Company
As chief global revenue officer for The Weather Company, Curt Hecht is responsible for the overall strategic definition and management of Weather’s domestic and international business development, local platform development, and ad sales revenue generation. This includes oversight of all aspects of sales operations for the company's category-leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most distributed cable network, available in more than 100 million homes.
Under Hecht’s leadership, The Weather Company sales team has achieved a number of notable accomplishments. He launched the company’s WeatherFX division in late 2012, signaling Weather’s revolutionary move to an entirely new sales strategy centered around using weather data and predictive analytics. The division’s WeatherFX platform was created to help marketers leverage local weather conditions and other factors to deliver highly relevant advertising messaging to consumers across Weather’s properties as well as off channel. Hecht also greatly enhanced the company’s automated sales capabilities, which included launching a programmatic sales team.
President & CTO, Ion Interactive
Scott Brinker is the president and CTO of Ion Interactive, a marketing software company that provides a platform for producing and delivering interactive content. He is also the author of chiefmartec.com, a blog that examines the intersection of marketing, technology, and management, and he is the program chair of the MarTech conference. He has degrees in computer science from Columbia and Harvard and an MBA from MIT.
Palmer House Hotel
This historic property, with an opulent frescoed lobby, is located in Chicago’s iconic Loop District. Originally built as a wedding present for Bertha Honore by her groom, Potter Palmer, the Palmer House Hotel is a historic city-center landmark with a legacy of romance. Guests are treated to the ultimate experience in luxury from the moment they arrive in the two-story, gilded lobby with a formal staircase, marble-topped tables, velvet seating, and a ceiling mural depicting characters from Greek mythology.
The epitome of a grand hotel, the Palmer House is within walking distance of the renowned Art Institute, famed Magnificent Mile, and within one mile of Lake Michigan.
And did you know ... The brownie was invented at the Palmer House when Bertha Palmer requested a dessert for ladies attending the Chicago 1893 World's Fair!