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MASTERING THE ADDRESSABLE CUSTOMER EXPERIENCE
MERKLE'S 2015 PERFORMANCE MARKETING EXECUTIVE SUMMIT
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Merkle’s Performance Marketing Summit is an invitation-only event that brings together hundreds of marketing leaders from Fortune 1000 companies for two and a half days of keynote presentations, intensive break-out sessions, one-on-one guru meetings, and a little fun along the way. For a sampling of what the Summit is all about, take a look at these videos. The first pulls together six of the best insights related to this year's theme of Mastering the Addressable Customer Experience, which expanded upon the content in our 2015 Marketing Imperatives. And the second is a wrap-up that shares some of the most memorable highlights from the sessions, networking, and social interactions.

 
Live from the Summit: Keynote Presentations
Mastering the Addressable Customer Experience

Presented by: David Williams, Chairman & CEO, Merkle

Execute on the 3 Cs of the Addressable Customer Experience

Presented by: Adam Lavelle, Chief Growth Officer, Digital, Merkle

Rationalize the Mid-Funnel Supply Chain

Presented by: John Lee, EVP & Chief Strategy Officer, Merkle

Consolidate the Addressable Funnel Technology Stack

Presented by: Matt Mobley, EVP & Chief Technology Officer, Merkle

Meet a Platform Marketer
Does User Experience Ever Play into SEO?

Adam Audette, Senior Vice President of SEO at Merkle, discusses the impact on search engine optimization when you consider the user experience while building your website. 

The Rise of the Platform Marketer

Craig Dempster, co-author of The Rise of the Platform Marketer, discusses addressability at scale and the competencies that marketers need to be successful in leveraging it. 

The Science of Performance Creative

Dave Braun discusses the analytical approach Merkle | New Control takes to message clarity and proven performance creative. 

Merkle's Expansion into the European Market

Thomas Byrne of Periscopix, a Merkle Company, discusses the recent acquisition and how it helps both companies create better customer experiences. 

Using Social Media Targetability for Customer Acquisition

Patrick Hounsell discusses how the rise of addressable audience platforms and social media give brands more opportunities to target the right customers. 

The Importance of Personalization in Email

Jose Cebrian, Senior Vice President of Email at Merkle, discusses how timing and messaging must combine to deliver meaningful, relevant, and effective emails in today's world of personalization.  

B2B's Shift to Leverage One-to-One Communication

Dave Paulus discusses how addressable media has enabled one-to-one conversations in the B2B space, allowing companies to target specific people in B2B sales. 

Merkle Builds B2B Businesses with the Three Cs

Adam Mincham discusses the importance of content, context, and connectivity when helping B2B marketers address their most valuable customers. 

Merkle and Abbvie Make a Great Team

Anitha Somanahally talks about how Merkle’s involvement has helped Abbvie’s CRM journey. 

What Brands Must Consider to Consolidate Their Tech Stacks

Matt Mobley discusses the three most important considerations for a brand who wants a unified and effective view of its data.

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