Blogs

The Cashless World

Chris Murray's picture
The World Economic Forum, a Swiss nonprofit foundation most known for their annual Davos world leader summit, recently released their report, “The Future of Financial Services.” The report focuses on the impact that disruption is currently having on the financial services industry. Most interesting, however, the report speculates on potential future scenarios that these disruptions might bring about. read more

3 Musts for Retailers This Back to School Season

Back to school season is upon us and retailers are getting ready for what is expected to be a stronger consumer spending year. As you prepare for the season, carefully think about how to best use your loyalty program to keep your customers choosing your brand while shopping. Consider these three ways to reach your goals this season: 1. Use customer data for personalization Give your loyalty members a reason to feel special and offer them unique... read more

Three Critical Steps to Personalizing Experiences Utilizing Technology & Consumer Behavior

John Padwick's picture
Travel bookings can still be easily performed online using desktop PCs, but emerging technology has made it more accessible for consumers to research travel options on their mobile devices (mobile phones, smartphones, and tablets). For as long as we can remember, travel marketers have relied on physical cards, online login, email address, etc. to identify loyalty guests and build CRM for personalization. read more

Finalizing the Deal

Liisa Niemi's picture
Most people view contracts as a necessary evil to doing business, full of heretofores, forthwiths and other legal jargon designed for lawyers by lawyers. Contracts are seen as the result of a long and painful process iterating content and are full of redlines and strike-out text. read more

Defining the Survey Response Scale

Sooner or later you will ask a question that will require your marketing team to launch a survey. Let’s say the issue is product satisfaction and your team does a bang-up job answering your questions. Inevitably, this exercise generates more questions: how has satisfaction changed over time; what’s the overall satisfaction by gender, geography, industry; are these levels better or worse than other products; are they trending more or less... read more

Preference Centers – Where Do I Start?

A preference center is defined as a vehicle by which a customer or subscriber dictates the content, format, frequency, and other interests for marketing communications. But the truth is preference centers range in functionality from the unauthenticated state of a simple opt-in, opt-out page, to a fully authenticated application that allows the subscriber to manage not only opt data, but account registration and profile data as well. read more

Analytics, Strategy, and Orange Juice

In the early days of analytics, the techniques now so familiar to us tended to be used in operational applications — logistics, supply chain, operational optimization. Eventually, analytic approaches began to make their way to the marketing supply chain — targeting models, marketing mix optimizations, and the like. Compared to the 6-sigma-like environment of process optimization, moving analytics to marketing was a surprising and helpful feat of... read more

Customer Lookup (CLU) Tools

It is becoming more and more common for companies to want an easy-to-use tool to access their externally hosted marketing database customer records. With the increased emphasis on the transparency of customer data, clients want real-time access to their customer and prospect data for the following reasons: read more

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