Financial Services Industry News: April 2016

This month’s edition finds banks shifting toward the lucrative business of check cashing and the banking app fight heating up. Download it today. read more

Marketing Insights: Savings & Deposits, Q1 2016

Brian Campbell's picture
In this edition of Marketing Insights: Savings & Deposits, we continue to examine the evolving marketing landscape driving new account acquisition. read more

Customer Strategy ... I’ll Show You Mine if You Show Me Yours

Dave Nash
Many companies have a customer strategy, or believe they have one, but do they really? We have asked a number of companies to show us their customer strategy and, oftentimes, they struggle to do so. We believes that a well-developed, articulated, and implemented customer strategy is essential to optimized customer relationship management. read more

The Five Essentials to Rapidly Deploy a Marketing Database

The components and work-streams required to stand up a well-designed marketing database are well known. However, despite well-defined practices and processes, rapid deployments often fail. To ensure success, consider these five fundamental elements. read more

Working for Merkle Across the Continents

Our brand is global. What does that mean for someone who works here? How does our culture really stretch across continents? Here's the inside scoop. read more

How to Free Your Data

Phil Marsalona
Feel like your data is out of control? Using three key technologies can help you get it back under wraps and make people-based marketing a reality. read more

3 Steps to Targeted Engagement Perfection

Like Amazon, institutional wealth management businesses can use targeted engagement and education programs to cross-sell and retain participants. Here's a three-step overview on how. read more

Be the King of the Content Kingdom

While every marketer knows the value of good content, the concept of “content strategy” can be elusive and nebulous. Here are four considerations if you want to conquer the content kingdom. read more


Blog Contributors

Learn about the thought leaders from Merkle who are contributing to our blog.