Customers Are Your Most Valuable Asset

Customer portfolio optimization should be one of the primary organizing constructs around which marketing models are based. Here is why. read more

Challenged with Getting Customer Interactions in Real-time?

Marketers need up-to-date information to make sense of it and respond to consumers with the most relevant message and offer at the most relevant time. While that sounds simple, the necessary data integration is challenging and quite costly, especially since data is collected across so many channels and devices. read more

Financial Services Industry News: January 2016

We hope you enjoy January’s edition of Financial Services Industry News to learn about the latest news and developments across the retail banking and financial services industry, including big banks beginning to embrace startups, tech taking the headache out of mortgages, and much more. read more

Cracking the Code

Customer-centric transformation is complex, and marketing leaders often struggle to articulate the future state vision to the organization. Many stakeholders fail to understand the scope of the change required — how the customer experience will improve and what new technologies, analytics, and processes and skills will be needed read more

Analytics ROI: The Evidence for Investing in your Data

Nearly every modern enterprise is collecting volumes and volumes of data. Terrabytes of the stuff. Meanwhile, they are also spending large volumes of money with the simple goal of getting more money back at the end of the day. But will they actually? read more

Despite Banking's Best Digital Efforts, Branch is Still King When It Comes to Checking Accounts

Darcy Hoffman
The physical branch remains key when consumers open a checking account, but that doesn't mean marketers should ignore digital efforts to attract new customers. read more

The Happy (but Irrational) 2015 Holiday Shopping Season

U.S. retail sales saw strong gains during the 2015 holiday season according to MasterCard SpendingPulse, which looks at U.S. retail sales trends across cards, cash, and checks. Retail sales excluding automobile and gasoline increased 7.9% during the traditional Black Friday to Christmas Eve shopping season. The biggest winners this holiday season included digital ecommerce. For certain retailers, digital ecommerce sales were a large holiday... read more

Drive Profits with Personalized Experiences in Health

Croom Lawrence's picture
There's no better way to accomplish brand immersion than through personalization. The opportunities surrounding personalization outside of healthcare have been significant, with a "300% improvement in lifetime value, and 77% of shoppers making additional purchases when provided with personalized product recommendations” according to Consumers’ expectations have been set by the Googles and Amazons, and healthcare marketers need to... read more


Blog Contributors

Learn about the thought leaders from Merkle who are contributing to our blog.