Blogs

Efficient Database and Systems Integrations Decrease Time to Value

Tony Giordano's picture
Merkle’s Connected CRM (cCRM™) strategy provides our clients a business framework for competitive advantage by fully leveraging their first-party, or customer, data. Once a client has accepted and implemented a cCRM strategy, they typically expect to take advantage of the value it provides as soon as possible. The technology framework that supports the cCRM strategy is the Connected Customer Platform. read more

Facebook Buys Oculus: Completes Communication Trifecta

An Oculus marketing platform? It's easy to scoff at the notion, but Facebook's acquisition of the virtual reality technology company could open up the possibility to marketers. read more

Why Personalized Email Matters

Personalization has been in the marketer’s toolbox for decades. While personalized email isn’t new to email marketers, it hasn’t been leveraged to the degree possible. In today’s world of opt-in and permission-based marketing, consumers who opt-in to an email program are choosing to hear from that company or brand. They are expecting personalized communications that are relevant and timely to them, especially when they’ve provided preferences... read more

Actionable Analytics vs. Management Metrics

James Anderson's picture
It never ceases to amaze me how reporting can be set up to either inform people of actionable data events (actionable analytics) or to merely check a box ... or worse, push an agenda. read more

Boost Customer Retention and Increase Their Value Through eCRM

Today, it costs 6–7 times more to acquire a new customer than retain an existing one and a 5% increase in customer retention can increase profits by 25-95%. Yet time and again, we see retailers focus their digital revenue goals solely on new customer acquisition. Why? Because it’s easier to measure an anonymous, newly acquired cookie than it is to identify and track an existing customer through touch points, pain points, positive moments and... read more

5 Elements of a Personalization Definition

Zimm Zimmermann's picture
Everyone seems to have their own personal take on personalization. Definitions lay scattered across the internet. From Wikipedia to Google to any number of "personalization" vendors, you can find a host of different definitions and interpretations.    Even we, here at Merkle, have our own take on defining personalization.  If I were to simplify the definition, I would say something to the effect of, "Personalization manages an interactive... read more

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