In Defense of Marketing Done Right

When I tell people what I do for a living, they typically react in one of two ways: “So you’re the reason my inbox is full of junk”, or  “I don’t like it when companies collect my private data to try to sell me something I don’t want.” In either of these 2 scenarios, my reply is the same, “I can assure you that I spend my days making sure these things do not happen.” Here’s how the rest of the conversation goes ... read more

Verizon's AOL Acquisition and What It Means for Advertisers

Jason Pendlebury's picture
On May 12, 2015, Verizon acquired AOL for $4.4 billion. But, what was the motivation behind this acquisition? And how will it impact today’s advertisers? read more

The Way Americans Select Healthcare Insurance Has Forever Changed

For the past half-century, arguably longer, families chose their healthcare coverage through their employer’s insurance benefits offering. The Affordable Care Act (ACA) created online healthcare exchange platforms and has already begun to change the way these consumers purchase healthcare insurance. read more

Why a Career in Analytics Pays Off in the Right Place

Matt Snow's picture
So, what do you do? It’s a question we’ve all been asked. An easy way to start a conversation with the person sitting next to you on the airplane, meeting at a networking event, or with friends you haven’t seen since high school. read more

Financial Services Industry News: May 2015

Will Bordelon's picture
With ongoing changes and innovations in the financial services industry, we strive to stay on the leading edge of news and trends to keep our clients informed on new opportunities and potential threats in their business. Please enjoy the May 2015 edition of Financial Services Industry News to learn about the latest news and developments across the retail banking and financial services industry. read more

Personalized Marketing Approach Increased HCP Responses by 32%

When we got the opportunity to speak at the Pharmaceutical Management Science Association (PMSA) conference, we never dreamed that our submission would lead to winning an award. We were so excited to learn that our peers voted our poster as "best poster presentation." This poster showed the impact of a personalized tele-detailing approach where 32% of targeted HCPs requested copays or samples, proving that messaging and offers were relevant and... read more

Tips for Local Inventory Ads

Consumers today expect relevant information from retailers to make shopping decisions and purchases while using different devices at different touchpoints in the journey for different purposes. A perfect mix of people, place, and media, local inventory ads (LIA) help provide a seamless shopping experience with just the right information at the right time to the right audience. LIA are the key to omni-channel success and help retailers leverage... read more

Speeding Up the Time to Value: Parallel Development

Tony Giordano's picture
Merkle’s modernized marketing database has expanded capabilities using big data to source data for business intelligence, campaign management, and audience management users. However, there is no value to our clients or to Merkle during the implementation of a new marketing database; they are simply waiting for those audience management, campaign management, and business intelligence capabilities that they need. read more


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