Blogs

The Google-Twitter Partnership

Lauren Polinsky's picture
If you’ve been paying attention to the online marketing news lately, you may have heard that Twitter and Google have inked a deal to present Twitter information in Google’s search results. This article should hopefully answer some of those burning questions you may still have about the deal. read more

Keeping It Humming Along

Production operations teams, or ops, as they’re commonly called, play a critical role: supporting and monitoring the integrated technology solutions across multi-faceted technology stack infrastructures that make customer-centric, omni-channel solutions possible. read more

Circulars and Digital

On March 11, the Wall Street Journal released an article online entitled "Retailers Can’t Shake the Circular Habit." Reporter Suzanne Kapner detailed the anomaly of retailers' continued dependence on circular print ads in the face of digital's burgeoning growth in marketing plan execution. However, from a retailer’s perspective, the real question is: why would you walk away from circulars? read more

The Addressable Audience Mart

Sandra Swindle's picture
Not enough companies are leveraging one of their greatest assets — their marketing database. The addressable audience mart is an offshoot of our traditional marketing database. As we think about industry verticals such as Financial Services and Insurance, we need to consider how many of the actual purchases are happening offline. read more

Financial Services Industry News

Will Bordelon's picture
With ongoing changes and innovations in the financial services industry, we strive to stay on the leading edge of news and trends to keep our clients informed on new opportunities and potential threats in their business. We hope you enjoy the March 2015 edition of Financial Services Industry News to learn about the latest news and developments across the retail banking and financial services industry. read more

What Kind of Marketing Hero Are You?

Zimm Zimmermann's picture
Over the course of several years, Aberdeen Group put out a series of research reports discussing Closed-Loop Marketing, Marketing Analytics, and (even) Predictive Analytics. The reports discussed marketing in three basic maturity classes; e.g. Best-In-Class, Average, and Laggard.  Companies continue to find the reports relevant and significant in supporting business cases associated with all forms of marketing programs.  read more

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