Blogs

Google's Doorway Page Announcement

On March 16th, Google announced their intentions to slam the door shut on doorway pages. Google made their stance clear with updated definitions, examples, and reflective questions. This update targets cookie-cutter page templates and we expect to see an effect on our local pages' visibility within Google. Although there was no concrete date for the algorithm update set, it was stated that larger sites may see a "broad impact," leading us to... read more

Google's Mobile Algorithm Changes

On February 26th, Google announced that as of April 21st mobile-friendliness will be a ranking factor in mobile natural search results. Google has indicated that there will be significant impact on the search results and that the update will take a week to completely roll-out. This change to Google’s algorithm is a long time coming and should not be a surprise to anyone in digital marketing with the growth and emphasis on mobile in every digital... read more

Everyday Customer Centricity

Here at Merkle we are constantly striving to help our customers become more "customer centric." This can mean many different things to our customers as they spend thousands of hours of effort on programs to improve their level of customer centricity. What I find interesting working on customer oriented solutions with our clients, our partners and our teams is that many times we do not apply “customer-centricity” to our day to day lives. read more

Marketing's Primordial Soup

As an agency with deep roots in the technology of marketing, we’ve always specialized in bringing together disparate data elements to produce actionable, measurable results. Initially we provided data list management, then traditional marketing databases. Now we focus on industry-specific performance marketing databases that include technology-enabled analytics and overarching omni-channel, customer-centric solutions. read more

Choosing the Right BI Tool, Part 2

Don Sievert's picture
As I mentioned in my previous post, there are five pillars to consider when choosing the right BI tool to fit your organization, department, or project’s implementation needs. I’ve already covered Business Scope and Data Environment; the three additional critical pillars you should consider in your selection process are:  read more

How to Optimize Your Website for Organic Search During a Redesign

Lauren Polinsky's picture
In the words of Kenny Rogers, "You gotta know when to hold ‘em and know when to fold ‘em." When it comes to a website redesign, it’s often a similar game to play. Throughout the entire process, it is important to consider the organic search visibility of your domain and make sure you keep what’s good and update what’s not. Typically, when we’re brought in after website redesigns, we often find a drop in visits and conversions. read more

Analytics Madness

As an avid college sports fan, every year I anxiously wait for March to roll around so I can lose myself in the pageantry and drama associated with the big dance. Outside of my alma mater, Maryland, I have little true rooting interest in any game. Cheering for tight games and upsets more than anything else, I grow envious of the crowd that gets to witness the likes of R.J. Hunter’s bracket busting 3-pointer as time wound down. read more

Choosing the Right BI Tool, Part 1

Don Sievert's picture
In today’s business environment, choosing the right BI tool to fit your organization, department, or project’s implementation needs can be daunting. BI reporting and analytic tool choices are expanding at a rapid pace and taking on a myriad of flavors with growth areas like cloud BI tools and analytic specialty tools. read more

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