Blogs

It Is the Journey That Matters

Mike Esposito's picture
How do technology B2B marketers differentiate products and services in a relevant and sustainable manner focused on increasing revenue and reducing the cost to serve? The key is putting the customer at the center of your business strategy. read more

What Is Connected Recognition, Anyway?

Leveraging concepts of big data and the cloud, Merkle has introduced a new marketing buzzword, "Connected Recognition" or "cR" for short. The ability to link anonymous online data to a known offline individual. "Wow, sounds cool. But give me some examples of where that could be useful." read more

Beyond Borders: Facing the Challenges of Multinational Data Sourcing

Marc Fanelli's picture
Whether looking to optimize international operations or enter a new market, Global CRM implementations present some common, unique challenges that brands should consider as they look to take the next natural step in driving growth. read more

Managing Change in the Technology-Driven Marketing Organization

Technology is transforming direct marketing organizations. These transformations are occurring quickly and a technology change management strategy is necessary to facilitate the implementation and governance of a proper response. read more

Transforming Consumer Behavior through Mobile Data Science

Uzra Edery's picture
Through its advantage of precise, geo-location data, mobile is uniquely positioned as a catalyst for connecting the physical world with digital and offline CRM data; it enables marketers to understand where the consumer has been and more importantly, where he is going next. Leveraging predictive analytics, companies are adapting mobile marketing strategies to proactively mold and nurture the behaviors that will ultimately breed more profitable... read more

7 Shopping Campaign Features Advertisers Should Utilize This Holiday Season for Optimal Performance

Every day counts when it comes to the holiday season, and this article explains how to best utilize these new Google shopping campaign features to get optimal results. read more

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Learn about the thought leaders from Merkle who are contributing to our blog.