A Top 5 Pharma Company Used Tele-detailing and Increased TRx 3.3% in Just 7 months

Paul Spiegler's picture
Most pharmaceutical companies, at one time or another, have had an inside sales force. That is, either an internal team of professionals trained to contact HCPs and their offices via the phone and engage them in clinical, product-based discussions, or possibly a contracted external team focused on distribution of samples or patient education materials. Over the years, many of these programs have been scaled back or eliminated as pharmaceutical... read more

Business-to-People: The New Reality for B-to-B Marketers

Dave Paulus's picture
Although we work with some of the largest B-to-C and B-to-B brands in the world to develop their cCRM strategies, it comes as no surprise to me that many of the marketing executives I speak to still think of Merkle as a B-to-C company. The truth is, Merkle’s real expertise is in Business-to-People marketing (B-to-P), regardless of whether the client is B-to-B or B-to-C. read more

Relevancy is King: Why Facebook Likes MetLife and Merkle

Dan Bernard's picture
Facebook held its third-quarter earnings conference call yesterday, where COO Sheryl Sandberg discussed the investments Facebook is making in its advertising platform. In the process, she shared her belief that relevant ads are an important part of the Facebook experience. read more

The Quality Control Process Behind Your Big Data Solution

Big Data. It’s what every marketer needs to establish competitive advantage in today’s digital world. However, there is little insight into how Merkle ensures the quality and accuracy behind each client solution. Let’s take a look inside the "test it" portion of the process to see what's involved in verifying the integrity of a world-class big data solution. read more

The ETL Tool: Hello, Old Friend

In the world of data integration, the need for an ETL tool is back in full force. It’s still solving the same problem as in the 1990s, but the equation has gotten a lot more complex. No longer are we only extracting data from mainframe systems, flat files, and other relational databases. read more

The Death of Google Authorship — Long Live Authorship!

John Mueller of Google Webmaster Tools announced in August that Google Authorship photos will stop being shown on results in Google Search, and Google will no longer track what sites are utilizing the rel=author markup. This announcement officially ends the speculation of how Google Authorship will be utilized in the future of natural search. read more


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