Merkle’s Insurance & Wealth Management leaders investigate trends in those industries and explore the opportunity for customer centricity that is created by the digital marketing value chain.
Merkle’s Life Sciences leaders explore trends in the pharmaceutical industry and examine customer-centric strategies to advance your brand.
Merkle’s Specialty Retail practice reflects on specialty retail trends, exploring ways to harness Big Data and make it work for sustained marketing success.
Merkle weighs in on trends that impact the integration of mobile into the overall digital marketing strategy; highlighting a CRM-driven approach that drives sustainable results.
The blog team, led by Greg Fox, SVP of Strategy, shares insights on engaging donors in meaningful ways; empowering them to give through their own preferred methods, in their own time. The rewards await you, your donors…and your beneficiaries.
Ron Park, VP, Merkle Analytics, shares his perspective on all things analytics including the development of customer-driven strategies and the future of analytics in business.
Leaders from Merkle’s Data Solutions contemplate the marketable data landscape and its impact on customer centric marketing.”
Ed Illig, VP, Group Creative Director, shares his interpretations of the impact of brands in the everyday life of consumers. Turns out, it’s often the little decisions that marketers make have the biggest impact on consumer perception.
Merkle’s Kevin Walsh, VP, Experience Architect, takes on the focused effort of making customer engagement a more successful marketing enterprise through creative execution across touchpoints.
Leaders from Merkle’s Consulting Services discuss how organizations drive value using CRM.