Merkle

Case Studies

Don’t take our word for it. Check out this sampling of case studies of prominent brands, with examples of how Merkle is helping clients take CRM principles in customer centricity, analytic insights, technology and creative – and turn them into true Integrated Customer Marketing (ICM)™ success.

Mar 2014
11

Speed and the Customer Experience

Responsive Design has seen its share of excitement and criticism since its introduction. Both speed and user experience, however, have been at the top of the criticism list. Learn more about why this is, and how Responsive Design experts tackled these issues through the study of a 1-800 CONTACTS Responsive Design implementation.
Dec 2013
10

Ensuring Growth after the Rx-to-OTC Conversion

A top 10 pharmaceutical company developed a new, customer-focused promotion plan that tailored messaging not only around the different phases of a new product launch, but also around how customers like to receive this information. Adding to the complexity, the promotion plan would need to target both HCPs and consumers.
Nov 2013
6

Dynamic Messaging in Life Sciences

For pharmaceutical brands to achieve sustained sales growth, it’s critical to adapt to changes in formulary status and capitalize on the opportunities they present. A top 10 pharma company was able to see increased engagement, and achieved a 2.7:1 ROI.
Oct 2013
4

Data-Driven ITA Card Acquisition Drives a 20+% Lift in Performance

Data-Driven marketing is helping financial institutions achieve results through increased ROI and decreased spending. See how one top financial services firm with over 50 million credit cards utilized data to help drive a 20+% lift in their ITA Card Acquisition program.
Oct 2013
3

Retail CRM Strategic Planning

A prominent apparel retailer with an international presence faced an increasingly competitive market and heightened pressure to drive aggressive, profitable growth. The retailer engaged Merkle to develop and implement a multi-year CRM roadmap while conducting customer analytics to inform the enterprise CRM initiative.
Jul 2013
9

Customer Driven Portfolio Optimization

This top 10 pharmaceutical company was facing significant P&L pressure due to patent expirations and gaps in the product pipeline. Their current promotion budget allocation was based upon a mass market, undifferentiated approach. The sales force was delivering the same message across all physicians while the marketing promotion was delivered in an uncoordinated and haphazard fashion. The organizational structure was designed around brands and tactics, which inhibited a focus on customers.
Jul 2013
8

Winning Together with Corporate Cause Marketing

Read the Merkle Nonprofit case study to discover how your nonprofit can unleash the power of cause marketing to raise more funds, reach new audiences, and stand out in a crowded marketplace.
Apr 2013
29

Deposit Cross-Sell & Portfolio Optimization

A top-20 regional bank finds success with a cross-sell engine that places the customer as the central focal point – better optimized contact and offer strategies, producing higher customer portfolio value and satisfaction.
Jan 2013
22

Gap Analysis and Roadmapping

A top-10 bank with an international presence faced a variety of challenges in terms of understanding the US market, regulatory environment, and consumer lending practices. The bank selected Merkle to take a fresh look at its direct marketing initiatives with specific focus on current programs, processes, and results in the home equity and mortgage space.
Nov 2012
26

Credit Card Cross-Sell Case Study

A major regional financial services company asked Merkle to develop a strategic cross-sell solution to improve credit card penetration within its customer base.