Case Studies

Don’t take our word for it. Check out this sampling of case studies of prominent brands, with examples of how Merkle is helping clients take CRM principles in customer centricity, analytic insights, technology and creative – and turn them into true Integrated Customer Marketing (ICM)™ success.

Jun 2015

Household Loan Engine

Our product-level response models and value-based arbitration engine were able to effectively optimize what product and offer to serve to households, substantially improving marketing ROI for a banking client.

May 2015

Nespresso: Digital Innovation Grows Brand Awareness, Drive Sales

Nespresso teamed up with Merkle in 2011 and used data-driven digital marketing to drive more sales in the US, growing sales annually at a rate of 38% since, with 72% of that growth coming from digital.

Sep 2014

Impact of a Tele-Detailing Program on a Late Stage Brand Losing Field Sales Force Coverage

A late-stage cardiovascular brand from a top 10 pharmaceutical company was losing sales force coverage as reps were being redeployed to another drug with greater upside. With the removal of the sales force, the brand was experiencing a decline in prescriptions, and they were countering this with a strategy of increasing Rx price to offset the decline in prescription volume.

Sep 2014

Day Parting in Facebook Increases Efficiency

The following example provides an illustration of the success that can be achieved in Facebook using conversion pixel custom audiences and day parting strategies. The Facebook conversion pixel is placed on the “Confirmation” or “Thank You” page of the client’s website, creating a pool of converted users that can be used as a model for a “lookalike” audience of Facebook users that are likely to convert. Day parting is used in paid social campaigns to ensure that budgets are allocated across different time periods throughout the day. This is done in order to reach specific users that are within the client’s target audience.

Sep 2014

Lifecycle and Value-Based Segmentation

A global cruise company reduced the purchase cycle by an average of 12% thanks to Merkle's development of a robust set of lifecycle models that segmented customers into five relevant stages.

Aug 2014

Member Lookup Portal Improves Customer Experience

Merkle designed and implemented an integrated state and local office membership lookup portal for a large nonprofit organization to reduce headaches on both sides of the customer relationship.

Aug 2014

MetLife Uses Facebook and CRM Data to Bring Down Digital Media Cost

Metlife wanted to find efficient ways to drive qualified life insurance leads and policies through digital media. Going into 2014, they had not fully tested paid social as a tactic to drive sales. Facebook’s ability to leverage first party client data uniquely positioned the platform as a tactic where we could build robust models tied to quality leads and sales – making it perfect for us to test into and see if it could be an effective tactic.

Jul 2014

Search Improvement Continues after 12 Months

A top-5 global pharmaceutical company engaged Merkle® to improve search efforts for one of its blockbuster brands, resulting in increased patient acquisition and significant cost savings.A top-5 global pharmaceutical company engaged Merkle® to improve search efforts for one of its blockbuster brands, resulting in increased patient acquisition and significant cost savings.

Jun 2014

Segmentation Targets Ultra-Luxury International Customers

Our client, an international cruise line, was interested in rapidly increasing the number of new "qualified" leads within the DACH (Germany, Switzerland and Austria) markets. In order to implement a targeted prospect contact strategy they needed to better understand their customers in each market—their location, interests, attitudes, life stage, lifestyle, travel preferences, and purchase drivers.

Jun 2014

Online Promotions Drive Offline Sales

We created a four-week test pay-per-click campaign directing to a landing page with an in-store coupon and tracked both coupons downloaded and in-store coupon redemptions.