Case Studies

Don’t take our word for it. Check out this sampling of case studies of prominent brands, with examples of how Merkle is helping clients take CRM principles in customer centricity, analytic insights, technology and creative – and turn them into true Integrated Customer Marketing (ICM)™ success.

Dec 2015

Biopharmaceutical Firm Develops Truly Personalized Experiences

A global biopharmaceutical company was looking to personalize its user site experience by developing a personalized approach to communicate and interact with patients who were interested in learning more about their condition. The company’s goal was to drive engagement, increase message impact, and influence overall site behavior by shifting from one-size-fits-all advertising to personalized digital experiences.

Dec 2015

Increasing JetBlue Bookings with Paid Search

In 2013, the travel industry was seeing a mix of consumer behavior. Post-recession, there was an increased willingness to spend on high-quality travel experiences, but there was still a decline in the number of leisure trips people were taking each year. JetBlue wanted to build on these trends and focus on increasing the revenue of its Getaways program, which provides flight and hotel packages to consumers.

Oct 2015

Revolutionize your Fundraising and learn how the Arthritis Foundation increased Net Revenue

While shifting organizational goals from high volumes of donor acquisition (many of whom were low-dollar donors) to a focus on net revenue, Arthritis Foundation was looking for all opportunities to cut unnecessary costs. We developed a unique List Source Optimization (LSO) approach that leveraged individual-level data and advanced analytics to make list decisions. The basic concept was to stop paying for duplicate names.

Aug 2015

Exclusive Resorts Website Redesign

We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead

Aug 2015

Card Search

Merkle implemented a search acquisition structure that aligned the campaigns with where consumers were in the purchase funnel.

Aug 2015

Cards and Population Expansion

Merkle developed and “End-to-End” Database Marketing and Creative Services Solution for the card issuer.

Jun 2015

Household Loan Engine

Our product-level response models and value-based arbitration engine were able to effectively optimize what product and offer to serve to households, substantially improving marketing ROI for a banking client.

May 2015

Nespresso: Digital Innovation Grows Brand Awareness, Drive Sales

Nespresso teamed up with Merkle in 2011 and used data-driven digital marketing to drive more sales in the US, growing sales annually at a rate of 38% since, with 72% of that growth coming from digital.

Sep 2014

Impact of a Tele-Detailing Program on a Late Stage Brand Losing Field Sales Force Coverage

A late-stage cardiovascular brand from a top 10 pharmaceutical company was losing sales force coverage as reps were being redeployed to another drug with greater upside. With the removal of the sales force, the brand was experiencing a decline in prescriptions, and they were countering this with a strategy of increasing Rx price to offset the decline in prescription volume.

Sep 2014

Day Parting in Facebook Increases Efficiency

The following example provides an illustration of the success that can be achieved in Facebook using conversion pixel custom audiences and day parting strategies. The Facebook conversion pixel is placed on the “Confirmation” or “Thank You” page of the client’s website, creating a pool of converted users that can be used as a model for a “lookalike” audience of Facebook users that are likely to convert. Day parting is used in paid social campaigns to ensure that budgets are allocated across different time periods throughout the day. This is done in order to reach specific users that are within the client’s target audience.