Case Studies

Don’t take our word for it. Check out this sampling of case studies of prominent brands, with examples of how Merkle is helping clients take CRM principles in customer centricity, analytic insights, technology and creative – and turn them into true Integrated Customer Marketing (ICM)™ success.

Apr 2016
29

From Batch-and-Blast to Award-Winning Integration

Merkle worked with a leading tech company to develop a B2B lead nurturing program from the ground up on the Oracle Eloqua platform.

Apr 2016
29

Driving Leads for a Telecom Services Company

We helped the fastest growing part of a telecom services company stay on top and accelerate its growth.

Mar 2016
29

Performance Marketing Delivers Year-over-Year Growth for EmblemHealth

EmblemHealth is a key New York healthcare payor selling Medicare and New York State of Health plans directly to consumers. Under the Affordable Care Act, there is a limited Open Enrollment period to attract new members who sign up for the Health Insurance Exchange (HIX); similarly, there is a limited annual enrollment period for Medicare. EmblemHealth works with Merkle to make the most of this crucial fixed period as 80% of new Medicare and HIX members are enrolled in Q4.

Mar 2016
22

Best-in-Class CRM with Merkle and Adobe

Merkle’s partnership with Adobe combines the expertise of one of the world’s leading people-based performance marketing agencies with the industry’s highest-rated marketing cloud to create the ideal solution for enterprise brands.

Mar 2016
22

Big-Box Retailer Saved Over $1M in Analytics Costs

Merkle’s partnership with Adobe combines the expertise of one of the world’s leading people-based performance marketing agencies with the industry’s highest-rated marketing cloud to create the ideal solution for enterprise brands.

Dec 2015
9

Biopharmaceutical Firm Develops Truly Personalized Experiences

A global biopharmaceutical company was looking to personalize its user site experience by developing a personalized approach to communicate and interact with patients who were interested in learning more about their condition. The company’s goal was to drive engagement, increase message impact, and influence overall site behavior by shifting from one-size-fits-all advertising to personalized digital experiences.

Dec 2015
1

Increasing JetBlue Bookings with Paid Search

In 2013, the travel industry was seeing a mix of consumer behavior. Post-recession, there was an increased willingness to spend on high-quality travel experiences, but there was still a decline in the number of leisure trips people were taking each year. JetBlue wanted to build on these trends and focus on increasing the revenue of its Getaways program, which provides flight and hotel packages to consumers.

Oct 2015
28

Revolutionize your Fundraising and learn how the Arthritis Foundation increased Net Revenue

While shifting organizational goals from high volumes of donor acquisition (many of whom were low-dollar donors) to a focus on net revenue, Arthritis Foundation was looking for all opportunities to cut unnecessary costs. We developed a unique List Source Optimization (LSO) approach that leveraged individual-level data and advanced analytics to make list decisions. The basic concept was to stop paying for duplicate names.

Aug 2015
17

Exclusive Resorts Website Redesign

We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead

Aug 2015
7

Card Search

Merkle implemented a search acquisition structure that aligned the campaigns with where consumers were in the purchase funnel.