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Case Studies

Don’t take our word for it. Check out this sampling of case studies of prominent brands, with examples of how Merkle is helping clients take CRM principles in customer centricity, analytic insights, technology and creative – and turn them into true Integrated Customer Marketing (ICM)™ success.

Apr 2013
29

Deposit Cross-Sell & Portfolio Optimization

A top-20 regional bank finds success with a cross-sell engine that places the customer as the central focal point – better optimized contact and offer strategies, producing higher customer portfolio value and satisfaction.
Jan 2013
22

Gap Analysis and Roadmapping

A top-10 bank with an international presence faced a variety of challenges in terms of understanding the US market, regulatory environment, and consumer lending practices. The bank selected Merkle to take a fresh look at its direct marketing initiatives with specific focus on current programs, processes, and results in the home equity and mortgage space.
Nov 2012
26

Credit Card Cross-Sell Case Study

A major regional financial services company asked Merkle to develop a strategic cross-sell solution to improve credit card penetration within its customer base.
Oct 2012
15

Online Checking Acquisition Case Study

A top-10 regional bank needed an innovative solution to respond to the changing online landscape and target high-value households at a lower cost per household. Merkle developed a targeted approach, integrating traditional offline marketing data into the online targeting environment in a “real-time” process.
Oct 2012
15

Customer Cross-Sell Case Study

Merkle helps a top-20 regional bank to shift its product-centric paradigm to a customer-centric approach, placing the customer as the central focal point to better optimize contact and offer strategies, producing higher customer portfolio value and satisfaction.
Oct 2012
15

Household Growth Loan Engine Case Study

With a multitude of lending products and poor direct mail response rates, a top-10 bank needed to improve growth in its lending portfolio. Merkle developed product-level direct mail response models which allowed the bank to prioritize products and offers and optimize the customer experience.
Oct 2012
15

High Value Households Case Study

Merkle developed a checking account customer acquisition program to attract high-quality deposit customers at an acceptable cost per incremental household.
Aug 2012
2

Search-to-Store Promotions: Retail Case Study

Search-to-store promotions are a great way to measure in-store traffic driven by search, so that search is given the appropriate credit.
Aug 2012
2

Search Campaign Restructuring:Retail Case Study

A well-structured pay-per-click (PPC) campaign aligns queries, keywords, and ads to show the right ads to the right searchers in the right place at the right time.
Aug 2012
1

Leveraging Data for More Effective Media Buying: Motorola Case Study

Read about how Motorola partnered with IMPAQT Trading to implement business-to-consumer strategies that would increase awareness, engagement and sales.

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