Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Nov 2014
24

The best mobile campaigns of 2014

Patrick Collins highlights this year’s mobile standouts that reached outside the standard playbooks to utilize new technologies at a truly functional level.

Nov 2014
18

One Step Closer to Personalized Marketing

Kent Groves discusses how healthcare consumers are increasingly demanding personalized health solutions that contain immediately-relevant, socially-mobile-locally connected content and how marketers can deliver.

Nov 2014
14

How to Win the Digital Banking War

Brian Campbell discusses how the banks that are able to invest in the demand of technology will win the deposits growth war between digital banks and traditional brick-and-mortar banks.

Nov 2014
7

What insurers can address in HIX experiences

Dan Brostek discusses the three C’s (context, content and connectivity) that healthcare insurers should focus on to deliver addressable experiences for consumers.

Nov 2014
4

Why LinkedIn and Salesforce Must Play Nice

Matt Sunbulli discusses the changes and innovations that are being made in outbound marketing led by LinkedIn and social media.

Nov 2014
3

Stretch The Boundaries Of The Mid-Funnel

David Williams discusses the new way of thinking which focuses on the targeting and delivery of relevant, branded experiences to the individual consumer, vertically integrated throughout the buying cycle.

Nov 2014
3

Tracking Hotel Marketing with Advanced Attribution

Andy Fisher identifies the five key components to a successful attribution program.

Oct 2014
30

6 Last-Minute Tips for Your Holiday Email Program

Jose Cebrian discusses how retailers can control how this make-or-break time of the year can go more smoothly, save time and drive more revenue.

Oct 2014
24

Twitter's Digits Ditches Passwords

Ludo Goarin discusses the new app development tool from Twitter, Digits, which makes it possible to sign in to an app with a phone number instead of a username and password.

Oct 2014
16

Optimizing a Digital Media Strategy in Insurance

Dan Bernard discusses why it is important to not only understand disparate digital platforms, but also to identify which audience segments are consuming content and when they are consuming it.