Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.
Ludo Goarin discusses the new app development tool from Twitter, Digits, which makes it possible to sign in to an app with a phone number instead of a username and password.
Dan Bernard discusses why it is important to not only understand disparate digital platforms, but also to identify which audience segments are consuming content and when they are consuming it.
David Williams, Chairman and CEO, Merkle, discusses the current state of the ad tech market.
Build or Buy Expertise With Social Platforms to Make the Data Work for You
Publicly, CIOs and CMOs say they get along, but in the dark recesses of the enterprise, tensions abound.
John Lee examines the factors that are challenging the long-term adoption of the data management platform today.
Dan Bernard discusses how this provides companies with the ability to compete at scale with their mass-market competitors.
This article outlines the marketing strategies on how to best reach and sell to baby boomers, the golden demographic, online.
Melanie Davidson and Catherine Jolly discuss the importance of testing email messaging to identify what resonates best with your customers.
Chirag Dattani discusses five tips that will help marketers succeed with global search engine marketing as well as provides the most common mistakes advertisers make while entering into a new market.
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