Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Mar 2015
27

How Companies Put A Dollar Value on Loyalty, and Why They Do It

Loyalty Programs from Firms like Caesars and United Are More than Just Intangibles

Mar 2015
25

It’s no longer about Bs and Cs. It’s time to focus on Ps.

How the convergence of B2B and B2C has coined the new wave of customer engagement, Business to People (B2P)

Mar 2015
20

Technology For The Smaller Branch

As consumer behaviors change, banks are adjusting their branch strategies across functions to create a differentiated, financially viable model.

Mar 2015
11

When Google Knowledge Graph Meets Healthcare

With Google recently announcing the rollout of an update to their Knowledge Graph, consumer search behavior will be changing and healthcare marketers will have to adjust their paid and organic search strategies.

Mar 2015
10

Why Is It So Hard To Use First-Party CRM Data?

John Lee discusses the three primary reasons that marketers must consider for first-party data to significantly impact marketing spending.

Mar 2015
5

The Year of Search Personalization

Jennifer DeGiovanni, Senior Manager, Digital Strategy, predicted that 2015 would be the "Year of Personalization," and shared the tools necessary to build a strong foundation for remaining optimally visible in a world of personalized search.

Mar 2015
4

Digital Disruptors for Retail Marketers in 2015

Paul Schottmiller, Senior VP of Strategy, recently wrote an article for Retail Online Integration titled Digital Disruptors for Retail Marketers in 2015 . The article breaks down five ways marketing has changed with the growth of digital and what retail marketers should do about it.

Feb 2015
27

Keeping Up With Today's Evolving Loyalty Demands

Julia Leyrer's article discussed three common problems that marketers run into in the evolving and ever-changing world of loyalty marketing. Julia also dives into three aspects of loyalty programs that marketers need to pay close attention to in order to stand out and be as efficient as possible.

Feb 2015
20

Responsive Design: Are You Ready?

The infographic published provides some recent statistics on the explosion of mobile, and highlights Responsive Design as the superior mobile strategy for brands.

Feb 2015
2

"Invincible Marketing"

Merkle was featured in Target Marketing's cover story this month with EmblemHealth. Merkle was hired by EmblemHealth to help create a prospect database; develop analytics, predictive models and segmentation; and enhance the insurer's focus on digital marketing. Merkle helped EmblemHealth generate success with the "Young Invincible" segment, and has a healthy digital strategy in place for 2015 enrollment.