Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Aug 2014

It's Not Just Omnichannel, It's Omnibrand

David Williams discusses what it will take an organization to implement a truly optimal customer-centric strategy.

Aug 2014

Your Checklist For Back To School Readiness

In the article “Your Checklist For Back To School Readiness,” Akin Tosyali outlines a few steps retailers can use to optimize their marketing programs for this high traffic season.

Jul 2014

3 Components of a Digital Insurance Business Plan

In the article, Dan Bernard discusses the components to building a successful insurance business plan.

Jul 2014

Retailers Face Challenges, But With Effort Comes Rewards

In the “Retailers Face Challenges, But With Effort Comes Rewards" article, Mike Mojica discusses the challenges and best practices for retailers trying to enable an omni-channel experience.

Jul 2014

The Hidden Segment

In “The Hidden Segment,” Shiv Gupta identifies the components that marketers need to address to successfully target the “hidden segment” of DIY healthcare plan shoppers.

Jun 2014

Tips for Managing Attribution in an Omnichannel World, Part 2

In part 2 of the Retail Online Integration article, Chris Matz provides the pillars that lead to an effective omnichannel attribution program.  

Jun 2014

Will Less Privacy Fuel the Next Big Shift in Health-care Economics?

In the Medical, Marketing & Media article, Kent Groves discusses how less privacy can lead to better health.

Jun 2014

How to take responsive design even further

In the iMediaConnection article, Patrick Collins discusses how brands can go beyond responsive design by utilizing site optimization techniques.