Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Dec 2014

Paid Search for the Holidays: 5 Tips for Driving In-store Sales

Laura Hudson shares tips for using online marketing to effectively drive traffic to physical stores. 

Dec 2014

How Financial Marketers Need to Wrangle Their Digital Data

Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels. Jeff Lyons shares three tips to get started in The Financial Brand.

Dec 2014

Merkle's CMTO on New Kinds of Marketing, Tech, Agencies

Matt Mobley, Merkle’s Chief Technology Officer, sits down with Chief Marketing Technologist Blog to discuss his role with Merkle and share his perspective on the evolution of the company and the changes he is seeing in the agency environment.

Dec 2014

How to Take Remarketing Lists for Search Ads into Overdrive

Brian Conner talks about how to boost the power of remarketing lists, or RLSA, within Google AdWords in iMedia Connection.

Dec 2014

Four tips for maximizing return on holiday paid search spend

Laura Hudson focuses on how to build a strong foundation while incorporating new features for holiday PPC strategic and tactical plans.

Dec 2014

A new website trend that’s affecting SEO

Lauren Polinsky discusses the drawbacks of the single page website from an SEO perspective.

Nov 2014

Building a Marketing Enablement Platform for Insurance

John Dambach discusses how insurance companies need to leverage the identity management process across media and channels through the build out of enablement platforms.

Nov 2014

The best mobile campaigns of 2014

Patrick Collins highlights this year’s mobile standouts that reached outside the standard playbooks to utilize new technologies at a truly functional level.

Nov 2014

One Step Closer to Personalized Marketing

Kent Groves discusses how healthcare consumers are increasingly demanding personalized health solutions that contain immediately-relevant, socially-mobile-locally connected content and how marketers can deliver.

Nov 2014

How to Win the Digital Banking War

Brian Campbell discusses how the banks that are able to invest in the demand of technology will win the deposits growth war between digital banks and traditional brick-and-mortar banks.