Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.
Think dynamic remarketing is only for retailers? Think again! Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency's clients have seen by utilizing this tactic
You’ve made the decision to upgrade your marketing infrastructure to develop and integrate offline and online marketing systems in support of your brand’s vision for customer-centricity. Now comes the next big decision: Execution.
Search advertising still holds the largest market share despite only seeing 8% growth to $20.5 billion in the U.S. in 2015, according to the IAB/PwC Internet Advertising Revenue Report 2015 Full Year and Q4 2015 report released Thursday.
The mobile web is getting faster thanks to Google’s Accelerated Mobile Pages scheme, and it’s about to get faster still. AMP articles now appears within Google News, giving media companies another high-traffic channel for speedier content delivery. But publisher complaints about slow loading ads have yet to be resolved.
Alphabet -- Google's parent company -- and Microsoft will report quarterly earnings Thursday. In a roundup of predictions, analysts and data firms prepare investors and industry insiders to expect slower growth for both Internet giants.