Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.
David Williams discusses what it will take an organization to implement a truly optimal customer-centric strategy.
In the article “Your Checklist For Back To School Readiness,” Akin Tosyali outlines a few steps retailers can use to optimize their marketing programs for this high traffic season.
In the article, Dan Bernard discusses the components to building a successful insurance business plan.
In the “Retailers Face Challenges, But With Effort Comes Rewards" article, Mike Mojica discusses the challenges and best practices for retailers trying to enable an omni-channel experience.
In “The Hidden Segment,” Shiv Gupta identifies the components that marketers need to address to successfully target the “hidden segment” of DIY healthcare plan shoppers.
In part 2 of the Retail Online Integration article, Chris Matz provides the pillars that lead to an effective omnichannel attribution program.
In the Medical, Marketing & Media article, Kent Groves discusses how less privacy can lead to better health.
In the iMediaConnection article, Patrick Collins discusses how brands can go beyond responsive design by utilizing site optimization techniques.
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