Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.
Megan Pagliuca provides her response to a recently published piece, “The Death of the Third-Party Ad Server.”
Avneet Batra and David Magrini discuss how to attract the right members through digital channels and CRM.
AdExchanger spoke with David Williams to get an update on the Merkle business, David’s view of the industry and Merkle’s strategy moving forward.
David Williams discusses what it will take an organization to implement a truly optimal customer-centric strategy.
In the article “Your Checklist For Back To School Readiness,” Akin Tosyali outlines a few steps retailers can use to optimize their marketing programs for this high traffic season.
In the article, Dan Bernard discusses the components to building a successful insurance business plan.
In the “Retailers Face Challenges, But With Effort Comes Rewards" article, Mike Mojica discusses the challenges and best practices for retailers trying to enable an omni-channel experience.
In “The Hidden Segment,” Shiv Gupta identifies the components that marketers need to address to successfully target the “hidden segment” of DIY healthcare plan shoppers.
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