Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Apr 2016
28

Google Shopping ads so hot right now: the meteoric rise of PLAs

For retailers, Product Listing Ads are the height of fashion! Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.

Apr 2016
27

Dynamic remarketing: not just for retailers anymore

Think dynamic remarketing is only for retailers? Think again! Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency's clients have seen by utilizing this tactic

Apr 2016
26

How Do You Eat An Elephant?

You’ve made the decision to upgrade your marketing infrastructure to develop and integrate offline and online marketing systems in support of your brand’s vision for customer-centricity. Now comes the next big decision: Execution.

Apr 2016
21

Search Takes The Majority Of Digital Ad Spend

Search advertising still holds the largest market share despite only seeing 8% growth to $20.5 billion in the U.S. in 2015, according to the IAB/PwC Internet Advertising Revenue Report 2015 Full Year and Q4 2015 report released Thursday.

Apr 2016
21

Publishers find Google's AMP speeds up pages, but ads are still slow

The mobile web is getting faster thanks to Google’s Accelerated Mobile Pages scheme, and it’s about to get faster still. AMP articles now appears within Google News, giving media companies another high-traffic channel for speedier content delivery. But publisher complaints about slow loading ads have yet to be resolved.

Apr 2016
21

Google Parent’s Earnings Fall Short of Expectations

Alphabet says operating loss from its other bets widened to $802 million from $633 million

Apr 2016
21

Adobe Positioned as a Leader in Gartner Magic Quadrant for Multichannel Campaign Management

Adobe Placed Furthest for Completeness of Vision; Improved in Ability to Execute

Apr 2016
21

Alphabet Earnings: What to Expect from Google’s Parent

Google is seen benefiting from increased spending on search, mobile ads

Apr 2016
20

Rocket Fuel’s Programmatic Marketing Platform Further Enhanced by Merkle’s DataSource™ National Consumer Database

Marketers can now power campaigns that use Merkle’s data with Rocket Fuel’s Moment Scoring™ technology.
 

Apr 2016
20

Google, Microsoft Expected To Report Slower Growth

Alphabet -- Google's parent company -- and Microsoft will report quarterly earnings Thursday. In a roundup of predictions, analysts and data firms prepare investors and industry insiders to expect slower growth for both Internet giants.