Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Jun 2016
27

Why retailers shouldn’t overreact to the voice search revolution

Andy Taylor shares data and provides insight into how voice search is impacting retailers.

Jun 2016
22

Back to basics: Why you need to stop stressing over backlinks

Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read Kyla Becker's perspective on why we need to step away from backlinks and get back to basics.

Jun 2016
21

Big changes to device bidding in AdWords: What could they mean for your accounts?

Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.

Jun 2016
21

Healthy Changes

If any industry can sing along with the old Bob Dylan lyric, “The times, they are a changin’,” it’s healthcare. After the Affordable Care Act and plenty of mergers, scientific marketing is proving it’s a healthy choice.

Jun 2016
13

Merkle Expands People-Based Buying With Publisher Addressable Marketplaces

Merkle is introducing Publisher Addressable Marketplaces, which matches its advertisers’ CRM data with publishers’ subscriber data in order to target real people through partners like Pandora, Trusted Media Brands, Viant and LiveIntent.

Jun 2016
13

Are You Ready for People-Based Fundraising?

For the past decade, fundraisers have been practicing first-generation, people-based marketing. We’ve evolved from an industry ruled by blue sky creative attitudes to one in which we embrace the power of predictive analytics.

Jun 2016
6

Measuring email effectiveness in retail banking

As more consumers look to deal with their banks online, banks need to know the impact of email campaigns. Jose Cebrian discusses some key tactics.

Jun 2016
6

Maggie: the essence of content strategy

Content strategy is about more than keyword rankings and backlinks. According to Kyla Becker, it's about focusing on the customer's needs.

Jun 2016
3

Personalization Just Got More Personal

There was a time that personalization was more of an aspiration than a reality. Most retailers didn’t have the data, business processes or tools to deliver a personalized shopping experience.

Jun 2016
1

The DAM Thing You May Have Overlooked in Digital Transformation

Digital asset management (DAM) technology is nothing new. But in my fifteen years of solution consulting with digital marketing technologies, it has never been an “it” thing, either.

DAMs have just kind of always existed, off to the sidelines, hidden in the shadows. We've used them appropriately in our marketing technology platforms with great success, but they haven't garnered much glamour or excitement.