Merkle

Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Jul 2014
24

Retailers Face Challenges, But With Effort Comes Rewards

In the “Retailers Face Challenges, But With Effort Comes Rewards" article, Mike Mojica discusses the challenges and best practices for retailers trying to enable an omni-channel experience.

Jul 2014
10

The Hidden Segment

In “The Hidden Segment,” Shiv Gupta identifies the components that marketers need to address to successfully target the “hidden segment” of DIY healthcare plan shoppers.

Jun 2014
27

Tips for Managing Attribution in an Omnichannel World, Part 2

In part 2 of the Retail Online Integration article, Chris Matz provides the pillars that lead to an effective omnichannel attribution program.  

Jun 2014
27

Will Less Privacy Fuel the Next Big Shift in Health-care Economics?

In the Medical, Marketing & Media article, Kent Groves discusses how less privacy can lead to better health.

Jun 2014
26

Tips for Managing Attribution in an Omnichannel World, Part 1

In the Retail Online Integration article, Chris Matz provides tips for managing attribution in an omnichannel world.  

Jun 2014
26

How to take responsive design even further

In the iMediaConnection article, Patrick Collins discusses how brands can go beyond responsive design by utilizing site optimization techniques.

Jun 2014
20

From Cannes Lions 2014: Less is More, Please

In today’s AdExchanger article “From Cannes Lions 2014: Less is More, Please” Paul Steketee discusses the common themes that emerged at the Cannes Lions Festival of Creativity.

Jun 2014
19

Target Customers, Not Keywords

In this iMediaConnection article “Target Customers, Not Keywords” Akin Tosyali identifies the strategies that can help drive more value for your search marketing program.