Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Sep 2014
17

9 Digital Marketing Strategies to Woo Baby Boomers

This article outlines the marketing strategies on how to best reach and sell to baby boomers, the golden demographic, online.

Sep 2014
12

Leveraging Email Testing to Drive Response Rates

Melanie Davidson and Catherine Jolly discuss the importance of testing email messaging to identify what resonates best with your customers.

Sep 2014
3

5 tips for launching a successful international PPC campaign

Chirag Dattani discusses five tips that will help marketers succeed with global search engine marketing as well as provides the most common mistakes advertisers make while entering into a new market.

Sep 2014
2

Beware of Publishers' Walled Gardens

John Lee discusses the capabilities that major publishers are creating for first-party data within their networks but how it is generating “walled gardens” that make cross-platform audience management complex.

Aug 2014
25

The Digital Advantage In Attracting New Members

Avneet Batra and David Magrini discuss how to attract the right members through digital channels and CRM.

Aug 2014
25

Counterpoint: The Third-Party Ad Server Has A Big Future

Megan Pagliuca provides her response to a recently published piece, “The Death of the Third-Party Ad Server.”

Aug 2014
22

Merkle: Addressability Is The Future of CRM

AdExchanger spoke with David Williams to get an update on the Merkle business, David’s view of the industry and Merkle’s strategy moving forward.

Aug 2014
12

It's Not Just Omnichannel, It's Omnibrand

David Williams discusses what it will take an organization to implement a truly optimal customer-centric strategy.

Aug 2014
1

Your Checklist For Back To School Readiness

In the article “Your Checklist For Back To School Readiness,” Akin Tosyali outlines a few steps retailers can use to optimize their marketing programs for this high traffic season.

Jul 2014
29

3 Components of a Digital Insurance Business Plan

In the article, Dan Bernard discusses the components to building a successful insurance business plan.