Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Apr 2015
22

Mad Men To Data Men: How To Survive Sea Changes In the Age Of Data's Nonstop Evolution

It arrived to Sterling Cooper & Partners in an effort to set the agency apart from competitors in the advertising industry. It even commanded its own room. The first part of the seventh season of Mad Men, set in 1969, introduced viewers to the IBM 360 computer.
 

Apr 2015
21

Google’s `Mobilegeddon’ Could Affect Major Companies

Google is altering its search algorithm Tuesday to favor sites that work well on smartphones, and major companies and online retailers could be affected by the change.

Apr 2015
20

Customer-Centricity and The Power Of Human

Technology is the backbone of CRM platforms, the conduit to first-party data and the fire hose to addressability at scale. But marketing technology is just one of many mechanisms that supports the customer experience and the omnichannel promise that many retailers and consumer good companies work toward.

Apr 2015
20

Business to People Marketing: Expanding the mid-funnel opportunity

The traditional CRM or Demand Center activities have been focused in what we will call the addressable mid-funnel, and it tends to be the most challenging and often over-looked phase in the buy cycle.

Apr 2015
17

Ad Council Elects New Members to Board of Directors

The Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S., announced an impressive slate of new members elected to their Board of Directors at the organization’s board meeting on Wednesday afternoon.

Apr 2015
16

Merkle Will Spend $1 Billion on Acquisitions in Next Five Years

The Marketing Data Services Firm Has $1 Billion Set Aside for Acquisitions in Next Five Years

Apr 2015
16

Personalization, privacy, and health- get ready for a shift

For years, pharmaceutical marketers have observed rapidly shifting industry trends. To say that the agenda and role of the consumer is changing is an understatement, particularly as we see patients, caregivers, and healthcare professionals consuming and generating more digital media than ever before. The critical determination is that pharma must change the way it speaks to and engages with its audience.

Apr 2015
14

Turn Data Hype Into Reality

How do you make Big Data and the rest a tool, not a dream?

Apr 2015
14

Achieving Customer Centricity: Five Tips To Help You Get It Right

More and more financial institutions want to transform their organization to be more customer centric and focus on transforming their customer relationship marketing capabilities. Like many in the industry, banks have seen the impact of digital and how it’s changing the way in which marketing must interact with customers and prospects.

Apr 2015
13

Navigating the Data Sourcing Conundrum

In today’s digital big data world, we have seen an exponential increase in the sheer amount of data that is available to marketers to use to fuel their customer-centric strategies and programs.