Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.
In the “Retailers Face Challenges, But With Effort Comes Rewards" article, Mike Mojica discusses the challenges and best practices for retailers trying to enable an omni-channel experience.
In “The Hidden Segment,” Shiv Gupta identifies the components that marketers need to address to successfully target the “hidden segment” of DIY healthcare plan shoppers.
In part 2 of the Retail Online Integration article, Chris Matz provides the pillars that lead to an effective omnichannel attribution program.
In the Medical, Marketing & Media article, Kent Groves discusses how less privacy can lead to better health.
In the Retail Online Integration article, Chris Matz provides tips for managing attribution in an omnichannel world.
In the iMediaConnection article, Patrick Collins discusses how brands can go beyond responsive design by utilizing site optimization techniques.
In today’s AdExchanger article “From Cannes Lions 2014: Less is More, Please” Paul Steketee discusses the common themes that emerged at the Cannes Lions Festival of Creativity.
In this iMediaConnection article “Target Customers, Not Keywords” Akin Tosyali identifies the strategies that can help drive more value for your search marketing program.
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