Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Jan 2015
20

Getting to the How – Unlocking Identification, Personalization and the Regulatory Landscape

Bennie Smith, Chief Privacy Officer, Merkle, discussed how the Life Science and Health industries require a more personalized approach to patients, physicians, and caregivers due to new technological innovations in DTC Perspectives

Jan 2015
14

The Cross-Channel Conundrum

Applying insightful analytics begins with the ability to have a clear and unified view of the consumer. This is becoming more and more difficult with today’s cross-channel consumer, writes Andrew Hoeberichts, Senior Vice President of Merkle’s Travel, Media, and Entertainment Practice in Mobile Marketing Watch.

Jan 2015
14

How to Begin Marketing in China

Email marketing in China offers a set of specific challenges not common in the rest of the world, writes Merkle's Jose Cebrian in Only Influencers.

Jan 2015
13

Google Rules U.S. Search As Bing Dips, Yahoo Holds

In an article for Investors.com on Google's position as the search leader in the United States, a few key stats from Merkle | RKG's latest Digital Marketing Report were cited as evidence of the company's dominance in search.

Dec 2014
19

3 Ways Insurance Marketers Can Navigate the Technology Maze

There are three simple things that insurance marketers can do to improve their chances of steering their way through the technology maze, writes Merkle's Aaron Tellier in Insurance & Technology.

Dec 2014
12

Paid Search for the Holidays: 5 Tips for Driving In-store Sales

Laura Hudson shares tips for using online marketing to effectively drive traffic to physical stores. 

Dec 2014
11

How Financial Marketers Need to Wrangle Their Digital Data

Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels. Jeff Lyons shares three tips to get started in The Financial Brand.

Dec 2014
9

Merkle's CMTO on New Kinds of Marketing, Tech, Agencies

Matt Mobley, Merkle’s Chief Technology Officer, sits down with Chief Marketing Technologist Blog to discuss his role with Merkle and share his perspective on the evolution of the company and the changes he is seeing in the agency environment.

Dec 2014
9

How to Take Remarketing Lists for Search Ads into Overdrive

Brian Conner talks about how to boost the power of remarketing lists, or RLSA, within Google AdWords in iMedia Connection.

Dec 2014
5

Four tips for maximizing return on holiday paid search spend

Laura Hudson focuses on how to build a strong foundation while incorporating new features for holiday PPC strategic and tactical plans.