Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.
Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels. Jeff Lyons shares three tips to get started in The Financial Brand.
Matt Mobley, Merkle’s Chief Technology Officer, sits down with Chief Marketing Technologist Blog to discuss his role with Merkle and share his perspective on the evolution of the company and the changes he is seeing in the agency environment.
Kent Groves discusses how healthcare consumers are increasingly demanding personalized health solutions that contain immediately-relevant, socially-mobile-locally connected content and how marketers can deliver.