Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Sep 2015
1

It's Time to Face Marketing's Impact on Customer Experience

Marketers who ignore the influence of marketing on customer experience do so at their peril.

Sep 2015
1

As Data Explodes, B2B Marketers Must Focus On What Matters Most

With the plethora of data points and content available 24 hours a day through a multitude of digital channels, professionals are quickly blurring the lines between how they do business at home and at work. It is time for B2B marketing to become business-to-person (B2P) marketing.

Aug 2015
31

3 Steps To Find And Block Bad Bots

s your Web analytics data being skewed by bot visits to your site? If so, columnist Ben Goodsell has the solution.

Aug 2015
25

Fourth Grade Math Class Called. They Want Their Pie Chart Back.

Dashboards. Infographics. Vizzes. Everyone is talking about the cool buzzwords in Business Intelligence. But, with statistics like “70-80% of business intelligence projects fail” (Gartner analyst Patrick Meehan) floating around, folks are tripping over jargon and falling on their faces.

Aug 2015
24

Email Marketers: The Marketing Leaders Of The Future?

Is email marketing the right career path for you? Jose Cebrian explains why email marketers' skills are just what the marketer of the future needs — and explores how those responsibilities are broadening.

Aug 2015
20

The Early Impact Of Google Adding More Ads To Mobile SERPs

Andy Taylor shares data from Merkle|RKG suggesting that Google is now showing more ads in mobile search.

Aug 2015
18

The rise of individual-centric digital marketing


We've entered the age of true people-based marketing, and there's no turning back.
 
Aug 2015
13

Analysis: 2015 Mid-Year Giving Report

Now that we are halfway through 2015, Greg walks through some of the trends in charitable giving and the impact that the U.S. economy has had on consumer benevolence.

Aug 2015
13

Carriers Must Support A Holistic Customer Experience

The pressure on insurance carriers is increasing as new competitors are entering the market, profit margins are shrinking and customer expectations are on the rise. This pressure is resulting in a fundamental change in the traditional insurance business models.

Aug 2015
7

People Based Marketing Orchestration

The concepts of people-based marketing have begun to disrupt the marketing ecosystem on all fronts of marketing and advertising technology.