Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Jul 2015
28

Digital AdTech Data Demands New Marketing Responsibilities

We live in an increasingly digitized world. The depth of customer data grows every day as businesses strive to understand and predict their customers’ behavior and expectations. However, this expanse of information comes with a responsibility to respect and protect customer data by enhancing information governance policies and practices.

Jul 2015
27

Fishing for Donors

Just like direct response fundraising, the more you know about your target—its characteristics and behaviors, what kind of compelling offer will attract their attention to the point they can’t resist taking the bait, the more success you will have. Too big and the small fish won’t bite, too small and the big fish will get away.

Jul 2015
23

AdWords Brand CPCs Rising? Here's Why And What You Can Do About It

Many advertisers have noticed a recent surge in costs per click (CPCs) for their brand terms. Merkle | RKG's Mark Ballard explores the issue.

Jul 2015
19

To Properly Navigate a Data Lake, You Must Chart Your Route

There are two perils you must avoid when deploying a data lake to ensure you can navigate safely to your destination.

Jul 2015
17

Creative Principles for Increasing Customer Response in Any Channel

The cold hard truth about direct response marketing is that most users are just looking for a reason to ignore any communications sent their way.

Jul 2015
13

Analysts Raise Yellow Flag Ahead Of Google Earnings

Agencies tracking search engine advertising report Google remains healthy with some exceptions.

Jul 2015
8

3 Ways To Drive Social-Media Marketing

George Gallate outlines the top three social media goals that every CMO should drive to achieve and tips how to achieve them.

Jul 2015
6

Global e-marketing services firm Merkle steps up its focus on the B2B market

With major client Dell Inc. shifting more to online B2B sales, Merkle has refocused on providing more B2B marketing services.

Jul 2015
6

Marketing Analytics: Putting More Than a Face on Your Donors

Direct response fundraisers, by and large, are still creating personas for donors based on basic elements of their giving (amount of their gift, number of gifts, and the date of the last gift), and when there is a change to one of those elements, they put a new face on the individual—but beneath it all, it’s still just a donor.

Jul 2015
6

Tesco appoints Periscopix to boost online sales performance

Tesco has appointed performance marketing agency Periscopix, a Merkle company, to manage its paid search campaigns in UK and Ireland for its main Tesco grocery brand as well as its Tesco Mobile, F&F and Tesco Direct brands.