Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Jun 2015
25

Google’s Future Relies On Quality Control

How will Google adapt to the rise of mobile? Andy Taylor explores the issues Google is facing and the opportunities it has to stay relevant.

Jun 2015
22

Razorfish, Omnicom Heavyweights Make The Leap To Merkle

Merkle is bulking up in the talent department.

Jun 2015
22

Fundraising Imperatives: Mastering the Constituent Experience

Most nonprofit executives understand that digital is still an emerging field within the sector, but they also know it is bringing newfound opportunities to their organizations. However, these are accompanied by very specific and meaningful threats to the charitable sector at large—perhaps the greatest lies in organizations’ inability to nimbly respond to changes in consumer trends and demands.

Jun 2015
15

Maneuvering Today's Technology and Consumer Behaviors to Deliver Personalized Experiences

Today’s travel consumers spend more and more time multi-tasking across devices (mobile phones, tablets, laptops) and digital media platforms (OTAs, social media, search engines) as they research and shop for travel options.

Jun 2015
12

Making the Vital Shift to True Connected Attribution

Measuring the incremental value marketing touchpoints have on consumer engagement and sales is a significant challenge facing marketing organisations today. A common issue is having multiple measurement solutions, none of which represents a complete picture of the marketing activity, and all of which produce different results and recommendations.

Jun 2015
4

Are You a Platform Marketer?

It's not a secret that Pinterest, Google, Facebook and other companies don't want users to leave their platforms. Pinterest is adding "buyable pins" that enable shoppers to purchase items directly on its site; Google announced a similar feature with buy buttons on its ads, and Facebook increasingly offers features that encourage users to check in and never leave.

Jun 2015
3

The Omnichannel Data Opportunity

Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.

Jun 2015
1

Today's Marketing Agency Must Be a Driving Force

David Williams examines the evolving role of the marketing agency to clients and the industry at large.

Jun 2015
1

Where Did All The Marketers Go?

Data-driven thinking is supposed to make the marketing better. It’s about using data to better understand, target and engage current and potential customers.

May 2015
28

How A "Good" AdWords Campaign Structure Can Hinder Advanced Insights & Strategies

While there is disagreement in the paid search community over the best way to structure an AdWords account, columnist Andy Taylor discusses some common variables to consider.