Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Feb 2016
8

Top Super Bowl 2016 Advertisers' Scores Based On Digital Media Performance

Super Bowl 2016 advertisements might have lacked the same luster of previous years, but brands like TurboTax, Avocados for Mexico, and T-Mobile showed how cross-channel media strategies can score big points pre-game, during the event and post-game.

Feb 2016
8

Merkle Buys London's DBG, Growing U.K. Footprint

Company Is Ahead of Schedule to Reach Its Goal of Spending $1 Billion in Five Years

Feb 2016
4

Three Steps to Become an Agency Ad Ops Leader

For agencies, the biggest opportunity in Ad Ops is also the industry’s biggest challenge. It’s data. Now more than ever before, agencies are in a position to help their clients build comprehensive customer profiles, improve their targeting, and increase their reach. But this same data is causing confusion as companies across industries are figuring out how to centralize information into a cohesive marketing strategy.

Feb 2016
3

Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction

Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.

Feb 2016
2

Get Your Priorities Straight: Structuring Google Shopping Campaigns

A good campaign structure can have a significant impact on performance, but what structure is right for your business?

Feb 2016
2

Here's How Many Digital Ads You Could Buy for the Price of a Super Bowl Commercial

Brands will spend a record $5 million for a TV ad during CBS's broadcast of this year's Super Bowl, but with most of the chatter about the game happening online, Big Game marketers are also pouring big money into digital advertising.

Jan 2016
29

Is Cookie Targeting Dead? Yes, No … Maybe

With the evolution of digital targeting comes the rise of addressable targeting platforms, which enable brands to conduct individually personalized, people-based marketing at scale. Does this trend mean the end of cookies?

Jan 2016
28

First Look: Merkle’s New Digital Report Shows Google Clicks Are 52 Percent from Mobile

Merkle, a performance marketing agency with its finger on the pulse of the digital ad industry, has just released its Q4 2015 Digital Marketing Report. Notably, the report reveals that Google is now generating more than half of its paid search traffic from mobile — smartphones and tablets accounted for 52 percent of Google clicks in Q4.

Jan 2016
28

Mobile advertising’s watershed moment

Merkle’s latest report finds that advertisers are adjusting to the changing ways shoppers navigate the web on mobile devices.

Jan 2016
27

Engaging Participants to Solve Asset Retention and Margin Compression Issues

Institutional wealth management businesses (401(k), 457, 403(b), 529, stock plans, etc.) contain significant assets but are often only seen as recordkeeping / service-based businesses by senior management. For a variety of reasons, many are ignoring vast untapped potential. One such obstacle is an increasingly competitive and transparent market.