Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

May 2016
26

Well played, Google: Advertisers (finally) get more device bidding controls

The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.

May 2016
24

Fundraising Needs to Board the People Train

It wasn’t that long ago that “digital” came roaring into the nonprofit sector like a high-speed freight train barreling down the tracks without brakes—the steam whistle warning all those in its path to either jump aboard or get left behind. Today, the digital train continues to chug along, with consumers who are inundated by options and choices through every channel, and, increasingly, through digital.

May 2016
19

Social Media & Pharma: A Relationship Worth Pursuing

Managing social media in the healthcare space can be challenging and must be approached with a unique strategy by brands.

May 2016
12

Loyalty Marketing 2.0: The Search for Effective, Relevant, and Engaging Loyalty

To keep customers coming back, many companies have implemented customer loyalty programs based on transactions with promotions and discounts, and others have instituted programs based only on gamification and engagement.

May 2016
12

For Advertisers, Amazon Video Direct Provides More Questions Than Answers

When Amazon debuted its Video Direct service on Tuesday, the media hailed it as a rival to YouTube.

May 2016
11

Offer donors the best way to support your organization

You are a modern fundraiser and therefore buried in data and reports. Yet, somehow, you're still plagued with a long list of unanswered questions.

May 2016
11

How Google's AMP stands to impact SEO marketers

Experts believe AMP could offer 'net positive' opportunity for publishers and marketers alike

May 2016
9

Making a Difference - People Programs Driving Cultural Change and Diversity

Empowering women and minorities to thrive and have a voice in today’s business environment is a top-of-mind objective for many organizations today. As a female marketing executive, I tend to take notice when I see organizations that support the needs and aspirations of the working woman.

May 2016
9

Donor-Centric Fundraising

The professional fundraiser’s practical guide to the next generation of direct response giving.

May 2016
4

This Message Is Just for You. So Why Aren’t You Listening?

Here's a step-by-step guide showing you how to effectively customize marketing messages for maximum impact and ROI.