Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

May 2015
21

Google Says New Store Data Help Mobile Ads

Google says its technology shows better link between mobile ads, retail purchases

May 2015
19

Can Google change mobile shopping behavior with buy button?

In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.

May 2015
12

5 ways insurers can use social media to supplement direct mail campaigns

In today’s digital age, many insurance marketers still use traditional direct mail to acquire new customers -- and there’s absolutely nothing wrong with that! However, many fail to integrate this essential offline initiative with social media platforms.

May 2015
8

We Tested How Googlebot Crawls Javascript And Here’s What We Learned

Think Google can't handle JavaScript? Think again.

May 2015
5

US Performance marketing agency Merkle enters Europe with acquisition of Periscopix

US performance marketing agency Merkle has acquired Periscopix, the London-based digital conversion specialist, to spearhead its push into Europe.

May 2015
4

Healthcare Marketing Practices Gone in the Blink of an Eye

Digital marketing, exchange technology platforms will change way we select Insurance

May 2015
4

Young Consumers Receptive to Mobile Marketing

Retailers have an opportunity to expand their personalized communications with shoppers via mobile devices using location-based notifications and text messages, according to a recent consumer survey.

May 2015
1

Marketing through Storytelling

Of the three pillars to successful storytelling — context, content, and connectivity — the availability of contextual and personal relevance has become the game changer for pharmaceutical marketers, says Croom Lawrence, senior director, customer experience lead, health, at Merkle.

Apr 2015
30

Is Google Showing Fewer Ads Per Search?

Columnist Mark Ballard explores both first- and third-party data to help understand what's really driving Google's paid search impression decline and weakening click growth.

Apr 2015
30

A Marketer’s Most Important Question: Why?

The one certainty of digital marketing over the last 20 years is that it is always changing and evolving. It started in the mid ’90s with email, and then we saw the additions of display, search, social and programmatic display.