Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.
For many retailers, the holiday season is their busiest time of the year. To beat the competition for customers, many companies begin touting sales and special promotions weeks or even months in advance.
Sonobi also announced that CRM agency Merkle and DSP MediaMath will integrate JetStream -- as well as key features within their demand platforms -- to deliver audience guarantees to their respective advertising clients.
As the use of digital marketing continues to evolve and expand within the nonprofit industry, fundraising executives are demanding more integration within their marketing, communication and fundraising solutions.