Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.
Agencies and ad partners draw comparisons between Twitter's launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX).
A wide swath of retailers report strong mobile sales for the holiday season thus far.
In the Loyalty360 article, Craig Dempster, EVP, CMO, Merkle, discusses how to demonstrate the business impact of your CRM strategy.
Evan Nicholson, 5th Finger, a Merkle company, writes an open letter to the mobile marketing community in the eMarketing and Commerce article.
In this week’s Ad Exchanger article, Paul Steketee discusses Facebook’s Custom Audiences program and the lookalike modeling tools.
In this week’s Fundraising Success article, Steve Gregg discusses the keys to donor retention and why it is integral to fundraising success.
In the Loyalty360 article, Craig Dempster, EVP, CMO, Merkle, discusses the keys to achieving a sound internal “ecosystem” for CRM programs.
Ad Exchanger discusses Mark Weninger’s presentation at Advertising Week which highlights the new competitive differentiator in advertising.
In this Mobile Marketer article, Patrick Collins discusses the differences between adaptive web design and responsive web design.
The Baltimore Sun discusses with David Williams’, Chairman and CEO for Merkle, racecar driving passion and his latest race in the Baltimore Grand Prix festival.
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