Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.
John Ebbert, Ad Exchanger, discussed with Paul Cimino, Vice President, General Manager, Digital Data Solutions, Merkle, industry trends, how the data exchange works and how data is applied in digital advertising.
In Craig Dempster’s Loyalty360 article, he discusses establishing your leadership approach as the first step in building a customer-centric business strategy.
Mindy Charski, Reporter, Data Informed, discusses a number of potential pitfalls that companies can make when implementing analytics to support their goals.
In this Fundraising Success article, Jeff Regen, general manager, nonprofit group, Merkle and Karen Kirchoff, vice president, MINDset direct, discuss how a true individual-level approach can provide a huge growth opportunity.
In the Direct Marketing News article entitled, “Big Data Doesn’t Change Anything (And Changes Everything)” Craig Dempster discusses how big data enhances segmentation.
