Merkle

2011 Featured Articles

Here are the Featured Articles for 2011

Dec 2011
21

TechnoServe taps Merkle unit for direct mail donations processing

Merkle's Response Management Group (RMG) is awarded 3-year contract to manage donation processing for nonprofit, TechnoServe.

Dec 2011
12

Why is mobile hard to integrate into CRM?

Chris Wayman comments on brand's difficulty in implementing mobile CRM strategy in Mobile Marketer.

Dec 2011
2

2012: The Year of the Ampersand

Greg Curran, Merkle, provides his ideas around the trends for the direct marketing industry for 2012.

Dec 2011
1

CMOs, it's Time to Brush Up on Your Social Skills

David Williams' latest post from his 'Customer Strategist' blog on Forbes CMO Network.

Nov 2011
28

The best mobile campaigns of 2011

Chris Wayman, VP and GM, Mobile Practice, reviews the best mobile campaigns of 2011in iMedia Connection.  

Nov 2011
28

Fast growth in a fast-changing marketing world

Baltimore Sun's interview of Merkle's CEO, David Williams.

Nov 2011
14

Agencies Open Separate Social Units

DMNews, discusses agencies opening separate social units, particularly Merkle's launch of Merkle Connect, a social CRM agency.

Nov 2011
7

Blending local with universal search can help boost marketing insights

BtoB Magazine leans on IMPAQT for their insight around boosting visibility both locally and universally.

Nov 2011
1

Agencies Open Separate Social Units

DirectMarketingNews discusses Merkle's opening of Merkle Connect, a social CRM agency.

Oct 2011
27

Q&A: Rod Ford, president and CEO, CognitiveDATA

DMNews interviews Rod Ford, president and CEO of Merkle subsidiary, CognitiveDATA.