Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Sep 2013
10

Marketers favor adaptive Web for branding, responsive for commerce

In this Mobile Marketer article, Patrick Collins discusses the differences between adaptive web design and responsive web design.

Sep 2013
5

Marketing CEO for Columbia-based firm driven to race Porsches

The Baltimore Sun discusses with David Williams’, Chairman and CEO for Merkle, racecar driving passion and his latest race in the Baltimore Grand Prix festival.

Sep 2013
2

Organization Structure and Customer Centricity

In this DTC Perspectives article, Peter Mehr discusses the changing dynamic in the life sciences industry as companies move to more fully implement a truly customer-centric structure.

Aug 2013
20

EmblemHealth Signs Merkle as Direct Agency of Record

John Lee, SVP, Vertical Markets for Merkle and Dave Mahder, VP, Marketing and Communications for EmblemHealth talk to DMNews about partnering to drive member acquisition and retention for all of the insurance company's business-to-business, individual and Medicare programs. 

Aug 2013
5

Merkle goes fishing for talent

Merkle opens its second office in Nanjing, China on Monday, aiming to boost its tech talent capacity by expanding recruitment in the world's second largest economy.

Aug 2013
5

How A Connected Technology Platform Will Change Your Customer Engagement Forever

In the Loyalty360 article, Craig Dempster, EVP, CMO, Merkle, discusses how CMO’s must build and connect the technology platform to enable Connected CRM™.

 

Jul 2013
29

Kellogg Cracks the Code on Loyalty

Marketer’s Family Rewards Tracks 2.5 Billion Packages Across Full Portfolio

 

Jul 2013
18

The CMO Files: Craig Dempster, CMO, Merkle

In the IDG Connect article, the CMO Files profiles Craig Dempster, CMO, Merkle, and discusses his career, achievements and life at Merkle.

Jul 2013
17

63% of CRM Initiatives Fail

The Direct Marketing News article discusses the findings from Merkle’s new executive report, “Customer-Centric Transformation: Five Keys to Leading Successful Change.”

 

Jun 2013
17

When Competitors Choose The Same Agency

In this AdExchanger article, John Ebbert discusses Merkle's Connected CRM business and how this elevates the CRM world to the CMO's office.