Merkle

Feature Articles

Merkle thought leaders often work with respected industry publications to author feature articles about topics that are important to strategic marketers seeking cutting-edge information on best CRM practices.

Apr 2013
22

How responsive design paved the way for omni-channel

Responsive design has led to a more holistic way of marketing and is changing the speed at which we can adopt an omni-channel strategy.

Apr 2013
15

Establishing Your Leadership Approach: The First Imperative for a Customer-Centric Business Strategy

In Craig Dempster’s Loyalty360 article, he discusses establishing your leadership approach as the first step in building a customer-centric business strategy.

Apr 2013
10

8 Mistakes to Avoid When Implementing Marketing Analytics

Mindy Charski, Reporter, Data Informed, discusses a number of potential pitfalls that companies can make when implementing analytics to support their goals.  

Apr 2013
8

Growing Donor Files: It's Time for a New Approach

In this Fundraising Success article, Jeff Regen, general manager, nonprofit group, Merkle and Karen Kirchoff, vice president, MINDset direct, discuss how a true individual-level approach can provide a huge growth opportunity.

Apr 2013
4

Digital Media's Achilles Heel: Measurement

Jack Marshall, Digiday, discusses the impact of measurement on digital advertising industry and media spend.  

Mar 2013
18

How Anonymous is Your Data?

Matt Mobley, chief marketing technology officer, Merkle discusses marketers trying to create a map of the identity from consumer relationships.

Mar 2013
18

How Data Spawned This Gecko- And Drives Geico's Consumer Marketing

Insurance CMO, Ted Ward, recently visited the Merkle Data Center, observing how falling data-processing costs impact his business.

Mar 2013
4

GMAC Re-Ups with Merkle

Direct Marketing News announces GMAC Insurance signing a three-year contract extension with Merkle.

Mar 2013
1

Big Data Doesn't Change Anything (And Changes Everything)

In the Direct Marketing News article entitled, “Big Data Doesn’t Change Anything (And Changes Everything)” Craig Dempster discusses how big data enhances segmentation.

Feb 2013
27

Shiseido Americas Corp. exec: Responsive Design Site Increased Smartphone Conversions 54pc

Mobile Commerce Daily discusses the eTail case study presented by Shiseido Americas Corporation and 5th Finger, a Merkle company, which focuses on the benefits of responsive design.