White Papers

Merkle is committed to achieving outstanding results for our clients. In doing so, we often find ourselves ahead of the curve – pioneering approaches to Connected CRM. As thought leaders in this space, it’s important for us to share our knowledge of subjects like data, analytics, technology and creative with papers that inform and inspire.

Five People-Based Marketing Strategies
Health
Customer Strategy ... I'll Show You Mine if You Show Me Yours
Consulting
5 Trends Driving a Resurgence in Multi-channel Marketing
Health
Drive Profits with Personalized Experiences
Personalization
Three Years of Open Enrollment, and What Have Health Insurance Marketers Learned?
Health
Fundraising and Analytics: Reducing the Costs of Your Lists
Nonprofits
Consumers' Mandate for CPG Marketers
Consumer Goods
Supplier or OTA? How U.S. Online Travelers Decide Where to Shop and Book
Travel
A New View on Media
Digital Strategy
Fundraising and Analytics: Data-driven Insights Drive Measurable Net Revenue
Nonprofits
Digitial Media Optimization
Data and Analytics
Are Your Privacy Practices Putting You at Risk?
Digital Privacy
Impactful Marketing Strategies for Consumer Lenders
Financial Services
Shopper Expectations 2015
Retail
The Future of Personalized Health Marketing
Health
Mastering Global B2B Data Sourcing for Superior Marketing Outcomes
B2B
Changing Expectations from Today's Digital Consumers
Retail
5 Tips for High Performance Responsive Design
Web Development
SEO for the Single-Page Website
Organic
Think Global, Act Local: Global Data Sourcing for Multinational Companies
Data and Analytics
Connected CRM and Customer Value Optimization
Insurance
Speed and the Customer Experience
Web Development
Maximize ROI on Facebook Media
Social Marketing
The Truths of Responsive Web Design
Web Development
Succeeding in Global Search
Search Engine Marketing
Reinventing Medication Adherence in the Digital Age
Health
Customer-Centric Transformation
Consulting
Healthcare Reform: Big Data, Analytics in Health Insurance
Insurance
Rules of Engagement #2
Email Marketing
In Pursuit of Patient Adherence
Health