White Papers

Merkle is committed to achieving outstanding results for our clients. In doing so, we often find ourselves ahead of the curve – pioneering approaches to Connected CRM. As thought leaders in this space, it’s important for us to share our knowledge of subjects like data, analytics, technology and creative with papers that inform and inspire.

Feb 2015

The Future of Personalized Health Marketing

With patients and physicians more digitally engaged than ever, it is time for pharmaceutical marketers to leverage the data, channels, and insights to enhance communication, audience reach, and engagement. If we ignore the knowledge that presently exists across pharma from the data intersections of customer needs and customer insight, we may miss this opportunity to embrace the existing (and evolving) digital media channels to enhance our customers' experience.

Dec 2014

Mastering Global B2B Data Sourcing for Superior Marketing Outcomes

Companies looking to launch or improve their Customer Relationship Marketing activities in international markets must begin with improving, completing, and expanding their customer data assets. The complexity involved in managing and sourcing the right data demands a unique skill set and a rigorous, analytical methodology for selecting vendors, aggregating and analyzing information, and coordinating execution. In this white paper, we explore the types of data buying in international markets and how to navigate this complex marketplace. The result: good data enables addressability at scale, driving real results in campaign performance, including increased customer response, higher acquisition, greater revenue, and optimized marketing investment.

Dec 2014

Changing Expectations from Today's Digital Consumers

In the Fall of 2014, we conducted our first Consumer Sentiment Survey of 1,207 respondents, which focused on consumer mobile shopping, sharing identifiable information, and digital interactions with retailers. The survey revealed some key consumer expectations and behaviors that are creating challenges and opportunities for retailers. Hear direct from consumers on topics such as mobile app usage, information sharing, location-based sharing and loyalty, and learn smart strategies to turn these insights into opportunities.

Nov 2014

5 Tips for High Performance Responsive Design

Responsive design is a priority on many roadmaps. The user experience benefits, SEO benefits and centralized site management are all producing consistently positive results. Yet concerns over site speed performance continue to be raised. Through years of responsive design implementations, we have learned many best practices to ensure a fast website experience across devices. Here you will learn our top five tactics to decreasing site load time.

Sep 2014

Think Global, Act Local: Global Data Sourcing for Multinational Companies

Companies seeking to obtain competitive advantage need to start their international data sourcing with proven models and a strategy that is keenly informed about the data challenges and opportunities in each specific country. They also need a model that is able to simultaneously leverage the advantages of a local approach and benefit from the advantages of global governance and best practice sharing. Hence, international data sourcing success comes when we think global, and act local.

Mar 2014
Connected CRM and Customer Value Optimization

Connected CRM and Customer Value Optimization Separates Leaders from Laggards

In this paper, Merkle’s Troy Ihlanfeldt, Associate Partner, Insurance & Wealth Management, discusses the major factors separating winners from lower-performing companies in the insurance, wealth management and healthcare (IWMHC) industries. These considerations are based on results from a proprietary study conducted with senior industry executives. Insights from this research indicate that companies with more advanced cCRM capabilities report stronger revenue and profit performance.

Feb 2014

Speed and the Customer Experience

Responsive Design has seen its share of excitement and criticism since its introduction. Both speed and user experience, however, have been at the top of the criticism list. Learn more about why this is, and how Responsive Design experts tackled these issues.

Jan 2014

The Truths of Responsive Web Design

Learn the real-world facts of Responsive Web Design, including the positives, negatives and best-practices revolved around implementing the one-site solution.

Sep 2013

Reinventing Medication Adherence in the Digital Age

In this white paper, authors Kent Groves, PhD, and Croom Lawrence discuss the ongoing lack of patient adherence which is one of the biggest drivers of unnecessary costs in healthcare today. They explore how to utilize mass personalization powered by “Big Data”, plan and execute integrated adherence strategies through paid, earned, owned and shared medias including social media, identify barriers and discover new digital tactics that can create a better customer experience to drive adherence.

Jul 2013

Customer-Centric Transformation :: Report & Results

The Merkle Executive study, shows how organizations drive value using CRM. The result? A gap in CRM success rates between high & low-growth organizations & effective change leadership is a must for success.