White Papers

Merkle is committed to achieving outstanding results for our clients. In doing so, we often find ourselves ahead of the curve – pioneering approaches to Connected CRM. As thought leaders in this space, it’s important for us to share our knowledge of subjects like data, analytics, technology and creative with papers that inform and inspire.

Are Your Privacy Practices Putting You at Risk?
Digital Privacy
Impactful Marketing Strategies for Consumer Lenders
Financial Services
Shopper Expectations 2015
Retail
The Future of Personalized Health Marketing
Health
Mastering Global B2B Data Sourcing for Superior Marketing Outcomes
B2B
Changing Expectations from Today's Digital Consumers
Retail
5 Tips for High Performance Responsive Design
Web Development
Think Global, Act Local: Global Data Sourcing for Multinational Companies
Data and Analytics
Connected CRM and Customer Value Optimization
Insurance
Speed and the Customer Experience
Web Development
The Truths of Responsive Web Design
Web Development
Reinventing Medication Adherence in the Digital Age
Health
Customer-Centric Transformation
Consulting
Healthcare Reform: Big Data, Analytics in Health Insurance
Insurance
In Pursuit of Patient Adherence
Health
Rules of Engagement #2
Email Marketing