Organizations, such as insurance and brokerage firms, with a widely distributed sales and marketing force, often struggle to implement basic marketing functions and have much to gain from adopting data-driven practices. At the root of struggles are the underlying logistics and complex organizational realities of supporting a more independent-minded, distributed sales and marketing workforce. Merkle’s Distributed Marketing Optimization offering can help guide insurance and financial services firms through the definition, implementation, and execution of solutions to their sales and marketing business challenges.