VIEW FROM THE SOCIAL INBOX: 2010
Actionable Information for Marketers from the Annual Consumer Email & Digital Media Attitudes and Usage Study
Download View From the Social Inbox now.
From Facebook to Twitter, there is no doubt that the rapid adoption of social networking is rapidly changing online personal communication. But what impact is the explosive growth of social networking making on the time consumers spend with personal email and social media?
Merkle’s new 2010 View from the Social Inbox report of email and related digital media use sheds light on the new phenomenon of social media on personal communications. The findings from this study, an online survey of 3,281 U.S. adults age 18+ conducted during the fall of 2009, have implications for marketers who are incorporating social networking in their marketing strategy.