What We Do

A True CRM Agency
Merkle is the nation's largest and fastest-growing customer relationship marketing (CRM) agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. With our Connected CRM (cCRM)™ framework, we help our clients obtain the skills of a Platform Marketer, capitalizing on the massive opportunity of addressability at scale. Employing data-driven strategies, Merkle combines a complete range of marketing, technical, analytical and creative disciplines to offer complete integrated customer relationship management strategy and customer marketing solutions. With a strategically led, consultative approach, we work closely with clients to design, execute, and continuously evaluate CRM programs throughout the buying cycle, across channels and media. The results are improved ROI and sustainable competitive advantage.

Merkle employs data-driven methodology to helping clients build and sustain profitable customer relationships. We’re committed to partnering with clients throughout the organization with an analytic, consultative approach. Client services teams, account managers, and consulting professionals bring thought leadership and best practices to clients across industries served by Merkle.

Merkle’s Marketing Technology team has one goal: to provide Merkle clients with best-in-class, flexible technology solutions that satisfy specific core needs now and can be expanded and adapted to meet changing business requirements. We’re successful when we provide our clients with a seamless technology solution that solves marketing problems and delivers tangible results and customer insights.

Every marketing campaign has room for improvement. Our industry-leading Data and Analytics Group uses highly detailed quantitative insight to discover opportunities for higher performance, greater efficiency, and more valuable customer experiences. 

Delivering effective connected customer experiences across a variety of media demands a host of skill sets rarely seen within one agency. Our data-driven approach to digital performance media blends hard-hitting creative, proven strategy development, and technologically advanced delivery to thrill customers and drive conversions.