What We Do

A True CRM Agency
Merkle is the nation's largest and fastest-growing customer relationship marketing (CRM) agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. Employing data-driven strategies, Merkle combines a complete range of marketing, technical, analytical and creative disciplines to offer complete integrated customer marketing solutions. With a strategically led, consultative approach, we work closely with clients to design, execute and continuously evaluate CRM programs throughout the buying cycle, across channels and media.

Merkle employs data-driven methodology to helping clients build and sustain profitable customer relationships. We’re committed to partnering with clients throughout the organization, with an analytic, consultative approach. Client services teams, account managers and consulting professionals bring thought leadership and best practices to clients across industries served by Merkle.

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The core pillars of Merkle’s capabilities and value proposition are data, analytics and technology. Merkle’s Database Marketing Services Group has a deep foundation in database and CRM across media channels and vertical industries. They use this expertise to analyze and deliver integrated data solutions that incorporate all three pillars in support of clients’ business objectives.

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Hard-hitting creative and flawless execution are key elements of any highly targeted marketing campaign. Merkle’s Creative, Media & Digital Services Group builds and deploys campaigns that capitalize on our quantitative marketing information to help our clients reach their audiences more effectively, across multiple channels and media, whether offline or digital.

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Today’s consumers move seamlessly across digital channels. Merkle’s approach to Digital CRM starts with the customer – connect their digital footprint to align marketing strategies with consumer behavior. We help clients integrate data to reveal new customer insights and drive new customer acquisition and engagement initiatives.

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