Consulting Services

Merkle takes great pride in the results we create with our clients and the long-term relationships we maintain with them. Our philosophy is simple: assemble the very best people into high performing, collaborative teams that focus on solving key client challenges and capturing value from customer relationship marketing (CRM) opportunities. Our practitioners bring extensive marketing, industry and technical expertise to our analytics-based, consultative approach. We help our senior-level clients build and sustain more profitable customer relationships.

Leveraging our connected CRM approach, we address strategic issues and critical pain points, including:

Don’t see what you need? We challenge you to challenge us. Give us your toughest business problem that relies on customer insight for the answer and we will solve it for you. Merkle delivers best-in-class customer relationship marketing solutions, steeped in thought leadership and innovation. We run toward critical business challenges not away from them.

We utilize our toolkit to develop an approach customized to your individual situation, typically starting with a short-term assessment as part of our strategic engagement process. During our project mobilization, we work with you to validate the issue(s) to be addressed, understand work to date, and gain agreement on a clearly defined project objective, scope, specific approach, timeline, deliverables, and stakeholder engagement plan.

Contact Steve LaValle ( for information on consulting services or to discuss your business challenges. Steve or an expert associate will respond to your request.


Key client pain point:
Embedding and leveraging customer insights across the enterprise for transformational business results

Go to the Enterprise CRM Transformation page

Key client pain point:
Motivating the right customers to buy more, stay longer and encourage others to do the same

Go to the Customer Strategy page

Key client pain point:
Getting the most out of marketing dollars across media and channels

Go to the Marketing Optimization page

Key client pain point:
Enabling the marketing team to operate more efficiently and effectively

Go to the Marketing Process Efficiency page

Key client pain point:
Generating the best customer insights from the data you have or could readily obtain

Go to the Customer Insight Enablement page

Key client pain point:
Enabling applications and platforms to support better customer relationship marketing

Go to the CRM Technology page

Merkle's management consulting team of experienced professionals is integrated with members of other cross functional teams, such as analytics, information technology, data solutions, digital innovation and advanced communications, as well as account management and client services. This enables our consultants to draw upon a depth and breadth of resources to solve client issues from multiple perspectives.

Go to the Our Consulting Team page

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