Merkle takes great pride in the results we create with our clients and the long-term relationships we maintain with them. Our philosophy is simple: assemble the very best people into high performing, collaborative teams that focus on solving key client challenges and capturing value from customer relationship marketing (CRM) opportunities. Our practitioners bring extensive marketing, industry and technical expertise to our analytics-based, consultative approach. We help our senior-level clients build and sustain more profitable customer relationships.

Leveraging our connected CRM approach, we address strategic issues and critical pain points, including:

• Embedding and leveraging customer insights across the enterprise for transformational business results
• Motivating the right customers to buy more, stay longer and encourage others to do the same
• Getting the most out of budget dollars across media and channels
• Enabling the marketing team to operate more efficiently and effectively
• Generating the best customer insights from the data we have or could readily obtain
• Enabling applications and platforms to better support CRM

Don’t see what you need? We challenge you to challenge us. Give us your toughest business problem that relies on customer insight for the answer and we will solve it for you. Merkle delivers best-in-class customer relationship marketing solutions, steeped in thought leadership and innovation. We run toward critical business challenges not away from them.

We utilize our toolkit to develop an approach customized to your individual situation, typically starting with a short-term assessment as part of our strategic engagement process. During our project mobilization, we work with you to validate the issue(s) to be addressed, understand work to date, and gain agreement on a clearly defined project objective, scope, specific approach, timeline, deliverables, and stakeholder engagement plan.

Contact Steve LaValle (slavalle@merkleinc.com) for information on consulting services or to discuss your business challenges. Steve or an expert associate will respond to your request.