Key client pain point:
Embedding and leveraging customer insights across the enterprise for transformational business results

What we do:

• Merkle practitioners work closely with your senior executives and key stakeholders to identify and prioritize new opportunities to embed key customer insights and strategies into your business processes and applications that radically improve performance and your customer’s experience
• We define the future operating model with new metrics, solution strategy for closing gaps and a phased implementation plan that leverages your current capabilities while adding new ones as financially justified to achieve the vision
• We work with you to implement our recommendations and solutions across your organization leveraging our expertise in business process, analytics, technology, data and change management

Value you receive:

• Organizational alignment around a transformational vision and priorities for how you can use customer insight to build strong relationships throughout each stage of the customer buying cycle and lifecycle – across channels and media
• A cohesive and actionable roadmap for implementing the vision that is financially justified and endorsed by key budget holders and opinion leaders in your organization
• A trusted advisor who shares your vision for value who is able to reduce risk for your organization by helping you navigate implementation complexities and shifting business needs.

Insight is only valuable when it is acted upon at the right time and in the right way. It’s getting harder to capture that value in an increasingly complex business in the face a proliferation of new media, channels and customer data. Success typically requires coordinating change in multiple business units and functions in an organization without compromising day-to-day effectiveness. In our experience, while cross functional participation is critical for enterprise success, marketers are well positioned to lead organizational change driven by customer analytics.
Our consulting team leverages the full breadth of Merkle’s database marketing and agency services to support a broad range of strategic change services including: