Key client pain point:
Getting the most out of marketing dollars across media and channels

What we do:

• Merkle practitioners evaluate your spend and returns on media and treatments and quantitatively identify the right vehicles and media mix for improved reach to customers and prospect targets with more relevant and timely messaging
• We provide a means to attribute responses to specific media to better understand the value of each medium in driving your customers to a desired behavior
• We develop an implementation plan to integrate the techniques and approaches within your organization

Value you receive:

• Higher response rates, lower costs and improved customer long-term value from more cost-effective customer communication in a more timely manner through more appropriate and preferred media and channels
• Improved marketing return on investment (ROI) through better insights into which marketing programs are producing results and which are not
• New audience sources and optimized media mix with the ability react to increasing media fragmentation

Understanding the most effective ways to budget, plan, and execute media plans is often considered operational rather than strategic when developing an integrated marketing plan. Effective planning using both a media budgeting and targeting approach will deliver considerable value to you and to your customers, and analyzing response attribution to specific media and media treatments will drive continuous improvement and informed decision-making for future marketing planning. Our range of services includes: