Data & Analytics

Decisions based on knowledge

Data and Analytics are the foundation of Connected CRM.  Every decision, from strategic direction to creative messaging, is informed by a statistical understanding of the customer. Our team of 250 statisticians and analysts work to create a competitive advantage for our clients by discovering more opportunities to resonate with their customers. This creates greater knowledge, which enables better decisions, more effective marketing, and lasting, high-value customer relationships.

See how Merkle can optimize your customer relationships.

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