Merkle Analytics is the backbone of what we do as a CRM agency. Our dedication to a data-driven, information-based approach is a key reason for our clients’ success, as well as our own growth as an organization. Our team of more than 150 statisticians and analysts works to maximize marketing effectiveness and create lasting customer relationships across the entire customer lifecycle – yielding greater long-term profitability. We do this through the creation of insights, development of targeting solutions, and measurement of those solutions. These activities, in turn, drive Integrated Customer Marketing (ICM)™ and optimization at a campaign, marketing mix, and customer portfolio level.

What We Drive – Integrated Customer Marketing (ICM)
Analytics are the heartbeat that drive ICM. ICM starts with optimizing the customer portfolio, a company’s most strategic asset. Then, using customer intelligence, we drive optimization of marketing resources. Ultimately, we  impact and change customer behavior by optimizing marketing campaigns.

What We Do – Insights, Targeting & Measurement
Our capabilities span three disciplines – Insights, Targeting and Measurement – that drive ICM. Our teams deliver impactful marketing solutions such as segmentation, research, business intelligence (BI), predictive modeling, customer value analysis, forecasting, site analytics, attribution, and media mix modeling. We are best-in-class database marketers with the skills to both create and implement actionable analytic solutions – which translates into stronger results for our customers.