Data Sourcing

Merkle’s Data Solutions Group (DSG) possesses a unique combination of capabilities that provide our clients with a customer-centric focus for attracting customers and measuring performance. Our overarching goal is to provide the right strategy with the best data in the marketplace to optimize your marketing objectives. We do this through five key components within DSG: Data Aggregation, Data Optimization, Data Driven Media, List Brokerage and International Data Sourcing. Together, these groups bring a holistic approach to your marketing campaigns. DSG can help you with one specific area of your marketing efforts or a combination of some or all of these areas. We believe that every client is unique. Therefore, each of our solutions is customized to enable you to achieve your business objectives.

Data Aggregation

At Merkle, we believe marketers should have access to the entire data landscape to determine the optimal mix of data that will maximize their marketing performance. Our “data agnostic” approach enables us to evaluate all the available data in the marketplace without being tied down to one source.

Go to the Data Aggregation page

Data Optimization

Merkle defines data content as data that has predictive, descriptive, or business value and drives improved marketing results. In the Content Lab Environment, we leverage our analytical discipline and database operations to continuously evaluate and optimize our clients’ marketing universes.

Go to the Data Optimization page

Data Driven Media

As person-level advertising takes a front seat in CRM strategy, Merkle continues to lead the way. Merkle's Targeted Media Solution is the first of its kind print ad network that combines the segmentation of direct mail with the cost efficiencies of insert media to provide individually-targeted and cost-effective advertising.

Go to the Data Driven Media page

Brokerage

Our brokerage team was established more than 25 years ago. We have deep-rooted knowledge of hundreds of different data sources and employ a consultative engagement model to customize solutions for our clients.

Go to the Brokerage page

International Data Sourcing

At Merkle, we support some of the world’s biggest brands with their global sourcing efforts. With deep understanding of local nuances, data-agnostic objectivity and empirical derivation of value – we help our clients navigate the confusing and complex task of sourcing global marketing data.

Go to the International Data Sourcing page

Our Team

The Data Solutions Group (DSG) is focused on gathering insights for targeting consumers through the integration of data and analytics. This combination of unique data sourcing strategies with an “A” quality analytics team provides us the opportunity to deliver the best results for our clients.

Go to the Our Team page

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