Truly effective digital experiences are built on methodical strategies gleaned from statistical insight. We don’t look to instincts, anecdotes, or subjective opinions to inform decisions. We delve into cold, hard facts about who your customers are, how you interact with them, how they interact with you, and how your digital presence is helping or hurting your brand. This knowledge makes it clear where we’re starting from and defines the path to reach your ideal outcome.
These tools help us discover the right approach to turn your digital vision into a customer-pleasing reality:
Merkle talks a lot about personalized experiences. Customers never see most of what goes into creating these experiences — data capture, analytics, modeling, technology enablement, consulting, media optimization, etc. However, if all of that work is spot-on, but the creative execution is weak, the experience goes nowhere. Our insanely talented, strategic-minded creatives and UX professionals excel at using consumer insight to engage and convert customers.
We craft emails, websites, mobile experiences, display ads, and other customer-facing digital experiences that propel the brand, resonate with the customer, and drive conversions. With our culture of testing and optimization, these experiences grow in effectiveness while thrilling your customers.
As part of our commitment to great creative work, Merkle recently welcomed New Control to the team.- collapse
Merkle delivers high-performing responsive design websites, mobile apps, and email campaigns. Our development team has unmatched expertise creating a fast website experience through advanced technology and coding techniques. When speed is combined with a frictionless, engaging user experience and our market-leading SEO and analytics services, our clients’ web experiences consistently outperform.
We’ve gained this expertise as early adopters and innovators in the responsive design space. In fact, we have delivered more high-performing responsive design experiences than anyone else.
Every one of our web executions is built on the confluence of digital strategy, UX proficiency, innovative technology, and creative execution.
Powered by data, analytics, and technology, we personalize, optimize, and mobilize beautiful digital experiences that maximize customer conversion.
Whether viewing a website on a desktop, tablet, or mobile device, consumers will convert more frequently through an optimized and personalized experience. This is why Merkle not only designs engaging brand interactions, we focus on performance before, during, and after every execution. Real-time personalization is delivered at the moment of conversion, while testing and analytics are continually informing and optimizing the conversation. In short, we are delivering some of the world’s most advanced customer-centric experiences across all digital devices.
World-Famous Theme Park
82% increase in mobile conversion rates post responsive site launch.
Went from a two-site solution to Responsive Design in under 12 Weeks.
National Life Insurance Company
Increased site engagement time 191%.
Data-driven personalized experiences target ideal customers over digital media.