Experience Design

Converting customers through data, analytics, and design.

Every creative decision at Merkle begins by understanding the customer through comprehensive behavioral data. On this insight, we build individualized experiences, then continuously optimize their conversion rates using advanced testing technology. These award-winning, customer-centric experiences, informed by first-party data and linked tightly to the broader consumer journey across all channels, result in long-lasting, profitable customer relationships.

Strategic Services

Strategic Services

Creative and User Experience

Creative and UX

Experience Development

Experience Development

Experience Optimization

Website Optimization

ResponsiveJS

Mobile Optimization with ResponsiveJS

Strategic Services

Truly effective digital experiences are built on methodical strategies gleaned from statistical insight. We don’t look to instincts, anecdotes, or subjective opinions to inform decisions. We delve into cold, hard facts about who your customers are, how you interact with them, how they interact with you, and how your digital presence is helping or hurting your brand. This knowledge makes it clear where we’re starting from and defines the path to reach your ideal outcome.

These tools help us discover the right approach to turn your digital vision into a customer-pleasing reality:

  • Strategic Planning
  • Customer Research & Personas
  • Usability Testing
  • Customer Insights (Maven)
  • Journey Map Development
  • Content Planning & Data Mapping
  • CMS Consulting
  • Search Engine Optimization
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Merkle talks a lot about personalized experiences. Customers never see most of what goes into creating these experiences — data capture, analytics, modeling, technology enablement, consulting, media optimization, etc. However, if all of that work is spot-on, but the creative execution is weak, the experience goes nowhere. Our insanely talented, strategic-minded creatives and UX professionals excel at using consumer insight to engage and convert customers.

We craft emails, websites, mobile experiences, display ads, and other customer-facing digital experiences that propel the brand, resonate with the customer, and drive conversions. With our culture of testing and optimization, these experiences grow in effectiveness while thrilling your customers.

As part of our commitment to great creative work, Merkle recently welcomed New Control to the team. 

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Creative and User Experience
Experience Development

Merkle delivers high-performing responsive design websites, mobile apps, and email campaigns. Our development team has unmatched expertise creating a fast website experience through advanced technology and coding techniques. When speed is combined with a frictionless, engaging user experience and our market-leading SEO and analytics services, our clients’ web experiences consistently outperform.

We’ve gained this expertise as early adopters and innovators in the responsive design space. In fact, we have delivered more high-performing responsive design experiences than anyone else.

Every one of our web executions is built on the confluence of digital strategy, UX proficiency, innovative technology, and creative execution.

  • Full-service responsive design website design and development with SEO, analytics, and optimization
  • Responsive design implementation consulting
  • Mobile and tablet app development
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Powered by data, analytics, and technology, we personalize, optimize, and mobilize beautiful digital experiences that maximize customer conversion.

Whether viewing a website on a desktop, tablet, or mobile device, consumers will convert more frequently through an optimized and personalized experience. This is why Merkle not only designs engaging brand interactions, we focus on performance before, during, and after every execution. Real-time personalization is delivered at the moment of conversion, while testing and analytics are continually informing and optimizing the conversation. In short, we are delivering some of the world’s most advanced customer-centric experiences across all digital devices.

  • A/B and Multivariate Testing
  • Personalization
  • Site Analytics
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Experience Optimization
ResponsiveJS

ResponsiveJS is our highspeed, easy-to-implement JavaScript framework that transforms your desktop website into a Responsive Design website, optimized across screen sizes for mobile and tablet. Ranked among the highest in The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013 mobile web offering category, our lightweight ResponsiveJS library uses client-side adaption to transform your existing website into a responsive site without having to rebuild from scratch.

  • ResponsiveJS Library
  • ResponsiveJS Studio
  • Image Optimizer 
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Our Team

Craig Dempster

Craig Dempster

Executive Vice President,
Digital Agency Group Leader

Jose Cebrian

Jose Cebrian

Vice President and General Manager,
Email and Mobile Messaging

Michael Komasinski

Michael Komasinski

Chief Operating Officer,
Digital Agency Services

Justin Stayrook

Justin Stayrook

Vice President,
Experience Technology

Leah Van Zelm

Leah van Zelm

Vice President,
Digital Agency Group Strategy

Angelina Eng

Angelina Eng

Vice President,
Media Platforms and Emerging Media

Adam Lavelle

Adam Lavelle

Chief Growth Officer,
Digital

Matt Naeger

Matt Naeger

Executive Vice President,
Digital Strategy

Megan Pagliuca

Megan Pagliuca

Vice President and General Manager,
Digital Media

Patrick Hounsell

Patrick Hounsell

EVP and Chief Digital Officer

Kevin Walsh

Kevin Walsh

Vice President,
Experience Architect