Merkle

Media

Performance Media powered by big data.

We are one of the largest independent buyers of search and display media.  Our approach is unique and focused on activating first-party data in the development and execution of media programs.

This data-driven approach starts with actionable customer segments built using our clients’ CRM data and supplemented with our own data sets. We then plan and purchase media across search, display, and paid social, using traditional and advanced programmatic tools. Results are then used near real-time to optimize against advanced ROI models. You are now making more informed decisions, and receiving a higher return on investments.

Media Strategy and Analytics

We use data and insight to build customized media programs that are designed to meet our clients’ most pressing challenges and achieve their marketing goals.

Search

We work with leading advertisers to maximize the performance of their search marketing through paid search and search engine optimization.

Display

We have a data-driven approach to targeted, customized, and dynamic display advertising, both programmatic and guaranteed.

Paid Social

As early adopters of Paid Social we have built data partnerships with leading social networks to deliver some of the most highly targeted and personalized paid social media programs.