Merkle

Digital Media Team

Rich Fleck

Rich Fleck

Vice President and General Manager, Digital Strategy Practice

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Rich leads a team of marketing strategists and analysts who are experts in email marketing, website analytics, social marketing, mobile messaging, online acquisitions, and digital analytics. His team helps Merkle’s clients, such as Dell, DIRECTV, Disney, Samsung and Royal Caribbean, use data-driven techniques to refine and optimize their online marketing strategy.

Rich has been working in online analytics for the past 15 years, on both the consulting and client sides. Prior to joining Merkle, Rich was vice president of strategic services at Epsilon Interactive and was formerly a leader in the strategic services group at DoubleClick. Earlier in his career, Rich co-founded a boutique analytics consulting firm and also served as a consultant for Accenture. On the client side, Rich managed the online analytics functions for two internet start-ups.


Chris Wayman

Chris Wayman

Vice President , Digital Development

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Chris is responsible for the operations, profitability, and strategic planning for Merkle Mobile. Chris has more than 15 years of experience helping Fortune 1000 companies implement marketing solutions and strategies.

Prior to Merkle, Chris was vice president of global sales at iLoop, responsible for leading the company through a significant growth phase, expanding the business from 20 to more than 150 clients in North America and Europe. In addition to being responsible for all mobile platform licensing and campaign services revenue, he created channel relationships with digital marketing companies including Comcast Spotlight, DoubleClick, Google, Money Mailer, who resold iLoop’s products and services.


Megan Pagliuca

Megan Pagliuca

Vice President, Display Media

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Megan joined Merkle in November 2010 to lead the display media division, which is focused on delivering targeting, insights and measurement to advertisers on the Merkle Trading Platform. She is responsible for business development, servicing and technology partnerships.

Prior to joining Merkle, Megan led the Professional Services team at the Right Media Exchange, a Yahoo Company. She was responsible for Right Media’s in-house demand-side platform including servicing and platform strategy. In addition, Megan and her team were responsible for providing consulting services to agencies, advertisers, media trading desks and publishers.

Pagliuca received an MBA from Bond University in Queensland Australia, where she studied E-commerce and Internet Marketing. She also holds a BA from the University of San Diego, where she majored in Business Administration and Information Systems.


Matt Naeger

Matt Naeger

Executive Vice President, Search Strategy

IMPAQT, A Merkle Company

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Matt brings more than 15 years of experience in direct marketing and advertising industries and 10+ years of experience directing client Search Engine Marketing strategies for IMPAQT, a Merkle Company. As the Executive Vice President of Strategy, Matt is responsible for developing and evangelizing IMPAQT's vision of Search. In this role he focuses on Search innovation as a marketing channel to influence customer decision-making. As a founding member of IMPAQT's management team, Matt has been instrumental in establishing IMPAQT as a recognized leader in the Search space by industry analysts, such as Forrester and Jupiter Research.

Having spoken on panels at virtually every major industry tradeshow, Matt is seen amongst his peers as a thought leader in Search and a go-to resource. He has been quoted in numerous publications, including Search Engine Watch, The Wall Street Journal, CNN Money, The New York Times, The San Jose Mercury News, Ad Age, and DM News. He is also a frequent writer on the evolution of the Search industry and its future in marketing.

Matt has served as IMPAQT's VP of Operations and General Counsel. Prior to joining IMPAQT, he was the Director of IT Solutions for a nationally recognized Direct Marketing and Advertising agency. Matt has a BS in Business and Political Science from the University of Pittsburgh and a JD from Duquesne University School of Law.