Today’s consumers move seamlessly across digital channels – from Facebook to mobile to email to search, all in one unified experience. As marketers, we are often organized in silos and unable to align our strategies with how today’s connected consumers behave. The result: internal marketing teams competing for the same customer. Email vs. social. Search vs. display.
Merkle’s approach to Digital CRM starts with the customer – connect their digital footprint to align marketing strategies with consumer behavior. We help our clients integrate data to reveal new customer insights – and drive new customer acquisition and engagement initiatives.
Lead with the customer. Break down marketing silos. Discover new marketing opportunities.