Who We Are - A Customer Relationship Marketing Agency

Merkle is the largest privately-held customer relationship marketing agency in the U.S. For more than 25 years, Fortune 1,000 companies and leading non-profit organizations have partnered with Merkle to build and maximize the value of their customer portfolios and return on their marketing investments. With a variety of quantitative, information-based solutions, Merkle works with clients to plan, design, execute and measure fully integrated customer relationship marketing (CRM) solutions. Merkle provides the framework for organizations to aggressively apply quantitative database marketing strategies to their CRM programs across mass, direct and digital media. For over a decade, our Think Brand. Act Direct.™ approach has produced superior results for many world-class global brands. The core of our solution is our highly-flexible and scalable marketing technology platform coupled with our award-winning analytics and creative, driven by a highly-disciplined consultative approach. It is the integration of these competencies that creates superior results for our clients. In today’s competitive environment, it’s not enough to provide great products and services. What matters is how these capabilities create and support marketing strategies that influence consumer behavior over time. This is Merkle’s mission.

In its 25-year history, Merkle has evolved from a small data processing company to a full-service integrated customer relationship marketing powerhouse. 25% annual growth over the last 20 years has transformed the privately-held company into the nation’s largest and fastest-growing independent CRM agency with 1,700 employees and 2013 revenues of $318 million.

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Merkle’s number one goal is to be a great company. It is the constant pursuit of excellence; with a combination of organic, people-driven success and smart acquisitions. When we come across a company whose capabilities not only complement our business model, but exceed our own expertise, we want to bring that organization into The Merkle Group.

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Merkle is a leading provider of fully integrated customer relationship marketing solutions that maximize results and demonstrate return on marketing investment. We provide the framework for organizations to apply quantitative communication strategies to their marketing programs across mass, direct, and digital media.

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We’re proud to work with many of the world's top commercial brands, financial institutions, retailers, insurance and healthcare services providers, travel & entertainment companies, and many of the leading nonprofit organizations.

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We’re proud of our accomplishments and of the success we have achieved.  Even more important to us is the success we have helped create for our clients and employees. The recognition we have received illustrates our commitment and passion, not only for marketing innovation, but also for education, humanity and community.

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Passion. It’s one of the core attributes at the center of the Merkle culture. And it begins at the top. Merkle’s management team is comprised of seasoned industry leaders who are passionate about developing solid partnerships with our clients. And about supporting employees who have a passion for making great things happen.

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