Awards & Recognition

Going Above and Beyond

At Merkle, we are avidly intent on being a company that we are proud of. A place where exceptionally talented people want to be. Where clients want to do business. We are never satisfied with “good enough.” Our aggressive growth and outstanding reputation are ample rewards for our constant drive for excellence. That is why we are especially honored and proud when that drive is publicly recognized by respected local, regional and national industry authorities. Publications and organizations such as Advertising Age, SmartCEO, Forrester Research, the Direct Marketing Association and many others have bestowed marketing awards and other honors upon Merkle for outstanding accomplishments in analytics, data services and creative, as well as company growth, leadership and community.

 

May 2016
4

TMC's CRM Excellence Award

Merkle’s Customer-Centric Organization Planning & Design has been honored with a 2016 CRM Excellence Award presented by TMC’s CUSTOMER magazine. The 2016 CRM Excellence Award winners are chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire customer lifecycle.

May 2016
4

Advertising Age's 2016 Agency Report

In the Agency Report issue of Advertising Age, Merkle was recognized for its rapid growth. Accolades include:

  • World’s Largest Agency Companies – Merkle ranks number 20, moving up two positions from last year’s ranking, Merkle is among the fastest growing agencies in the world.
  • Top US Agencies of All Disciplines – Merkle ranks 16, up four spots.
  • World’s Largest CRM/Direct Marketing Networks – Merkle ranks 9, earning the distinction of the largest and fastest growing, independent CRM/direct marketing network globally.
  • Largest US Digital Agency Networks – Merkle ranks 13.
  • Largest US Search Marketing Agencies – Merkle is the second largest search agency and the largest privately held.
  • Largest US Health Care Agency Networks – Merkle ranks in the top 20.
May 2016
2

2016 Stevie Awards

At the 14th Annual American Business Awards, Merkle’s marketing programs took top honors in nine different categories:

  • Gold Stevie Award for Best Internal Recognition/Motivational Event: Merkle’s Annual Awards Program
  • Silver Stevie Award for Branded Content Campaign of the Year: Digital Bowl Report
  • Silver Stevie Award for Brand Experience of the Year- B2B: Digital Marketing Report
  • Bronze Stevie Award for Branded Content Campaign of the Year: The Rise of the Platform Marketer- Book Launch Campaign
  • Bronze Stevie Award for Online Marketing Campaign of the Year: Webinar Series
  • Bronze Stevie Award for Branded Content Campaign of the Year: 2015 Marketing Imperatives- Mastering the Addressable
  • Bronze Stevie Award for Best Brand Experience Event: Merkle’s 12th Annual Performance Marketing Executive Summit
  • Bronze Stevie Award for Best Newsletter or House Organ/Publication- Online/Electronic: Merkle|RKG Blog
  • Bronze Stevie Award for Best Web Writing/Content: Merkle|RKG Blog
Apr 2016
28

Medical, Marketing and Media's Women to Watch

Catherine George, senior account director, has been named to Medical, Marketing and Media’s annual list of Women to Watch. Medical, Marketing and Media’s Women to Watch, part of the inaugural Hall of Femme program, salutes 20 aspiring healthcare and marketing executives who are distinguishing themselves in the mid-stages of their careers.

Apr 2016
27

Ticketing Technology Awards

The Merkle-Adobe Integration was named a winner in the CRM & Data Tool category for the Ticketing Technology Awards. The judges lauded “Combining one of the leading customer insights and data analytics agencies, with the leading digital marketing tools, offers entertainment businesses an unprecedented platform to deliver targeted, personalised marketing content to drive ticket sales. Industry leaders such as Feld Entertainment have already expressed their satisfaction with these tools and services.”

Feb 2016
29

AdMonsters Digital Leadership Award

AdMonsters created the Digital Media Leadership Award to recognize outstanding leaders in the digital advertising community – those who help shape the industry by working diligently to share best practices with others and to lead by example. Merkle's Angelina Eng, Vice President, Platform Solutions and Activation, was among those honored this year.

Dec 2015
15

PM360's Innovators 2015: Services

MerkleONE was included in PM360's picks for the most innovative services of 2015, which includes compelling offerings that help the industry tackle new challenges.

Success in today’s pharma marketing environment requires a people over product approach—in other words, “people-based marketing.” But achieving this often requires marketers to work within a complicated web of platforms, vendors, databases and agencies—all of which are in constant flux. Integrating all of these components is one of the largest challenges facing health marketers—and the inspiration behind MerkleONE, an all-in-one digital marketing solution suite for pharmaceutical marketers.

Dec 2015
7

Marketer Quarterly Email Marketing Award

Merkle has been honored with a Marketer Quarterly Email Marketing Award for the Best Triggered Email-Hospitality category for its work with Marriott International. The Marketer Quarterly’s first annual Email Marketing Awards recognize the best email creative in the business. 

Oct 2015
7

US Search Awards

Merkle RKG has been honored with a US Search Award for Best Use of PR in a Search Campaign for its work with JetBlue’s Fare Options initiative. The program launched a PR search campaign to support JetBlue’s image following the announcement that they would no longer provide a free first checked bag. Merkle RKG used paid search ads to dominate the SERP by launching a campaign with appropriate keyword coverage, geo-targeting, and bidding to ensure top positions on all devices and running informative ad copy in the JetBlue brand voice. Most notably, this is the second consecutive US Search Award win for the agency, which also took home an award in 2014 for the Best Local Campaign in Search. Merkle RKG was also shortlisted for the Best Use of Search-Finance category for its work with CAN Capital.

Sep 2015
25

DMN 40 Under 40

Two Merkle employees, Justin Yoshimura and Jennifer Capistran, were recognized in Direct Marketing News' 40 Under 40 awards. The honor recognizes top young marketers charging ahead to innovate in an industry rife with change.