The Merkle Group

Merkle’s number one goal is to be a great company. To grow or die.

With greater than 20% growth year after year, it is the constant pursuit of excellence; with a combination of organic, people-driven success and smart marketing acquisitions. When we come across a company we admire, one whose capabilities not only complement our business model, but exceed our own expertise, we want to bring that organization into The Merkle Group. Five such companies are:

Merkle | 5th Finger offers cutting-edge mobile technology solutions and world-class professional services for enterprise companies. Our award-winning team of engineers, producers and creatives is based out of San Francisco, CA and serves a wide array of industries. Merkle | 5th Finger develops solutions for companies in the retail, finance, insurance, pharmaceutical and hospitality industries among others.

Go to the 5th Finger website

Merkle | IMPAQT solves clients’ online challenges with a data-driven approach that drives revenue, branding, awareness and top search rankings using search-based pay-per-click campaigns, organic website optimization consulting, display media, paid social, mobile marketing and data integration. Founded in Pittsburgh and acquired by Merkle Inc. in 2011, we now also have teams located in New York, Chicago, Denver and San Francisco.

Go to the IMPAQT website

Response Management Services
Merkle Response Management Group is one of the nation’s largest full-service direct response processing and fulfillment companies. Our “High-tech, High-touch” approach ensures speed, accuracy and attention to detail.

Go to the Response Management Group website

Digital & Direct Agency
New Control, a Merkle company is a full-service digital and direct marketing agency that has created a proprietary campaign development methodology to deliver industry-leading response and conversion rates. The company offers a powerful combination of strategic consulting, creative development, media planning and buying, print and digital production, and data analysis. With a singular focus on the best possible response and conversion rates, New Control offers the highly disciplined creative approach your company needs to succeed.

Go to the New Control website

RKG, a Merkle Company, is a search and digital marketing agency that combines superior marketing talent with world-class digital media capabilities to create effective, data-driven solutions, including paid search, SEO, product listing ads, social media, display advertising, and comparison shopping engine management services.

Go to the RKG website

500friends is a complete cloud-based omnichannel loyalty solution provider. Working with more than 50 of the top 1,000 retailers, such as 1-800 Flowers and Dermalogica, 500friends has demonstrated the ability to provide personalized customer loyalty experiences seamlessly across multiple channels and devices that results in proven retention and maximized profitability of customer relationships. 500friends’s SaaS lifecycle marketing suite, LoyaltyPlus, is a dynamic solution that offers a single view of all customer interactions across in-store, online and mobile resulting in an effective loyalty platform attractive to major retailers. 

Go to the 500friends website