Merkle was awarded silver for the US Navy Memorial Foundation “Blessing of the Fleets” campaign in the not-for-profit category. Merkle’s strategy for the “Blessing of the Fleets” campaign was to bring the grandeur and gravitas of the event to those USNMF members who could not make the trip. This enhanced the value and affinity toward the organization, thus maximizing revenue potential and deepening lifetime value and loyalty with core members. Merkle was also awarded silver for the Susan G Komen “Community Challenge” campaign in the not-for-profit category. In the heart of the recession, the Susan G Komen “Community Challenge” not only outperformed its own metrics year over year, it set records for net revenues in this mailing slot.