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September 29, 2009
1:00 PM - 2:00 PM ET
Speaker: Dave Frankland - Principal Analyst, Forrester Research
Merkle recently commissioned Forrester Consulting to evaluate how companies perceive and practice "Integrated Customer Marketing." The study explores the role customer value plays in marketing, how companies segment customers, and how they integrate communications across channels and business lines, as well as how they measure marketing success.
